Weekly newsletter #99
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I haven’t yet finished another blog from a book since today’s webinar on prioritizing documentation took more time to prepare than expected. A book blog should be ready by next week, though!
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!
Last week’s most popular link (a tie):
Charlie Saunders writes how the real solution isn't transforming data in the data warehouse stack. It's fixing the data at the source
Anne Pao writes about the harder parts of people management
What I've been reading, watching, and listening to:
LinkedIn
Dan Malgran writes about hiring strategy when building marketing from scratch
Camela Thompson writes that the problem with attribution is that CMOs are under extreme pressure from the board to prove their impact on opportunities
Mike Grinberg writes about developing consulting intellectual property
Randi-Sue Deckard writes about the Top Financial Fluency Metrics
Crissy Saunders offers advice if you’re feeling like crunch time in these last few working weeks of the year
Leore Spira writes about RevOps bridging metrics and frontline realities, and how RevOps is the most misunderstood role in SaaS
Evan Hughes writes how demand generation results from an entire organization aligning to a unified growth goal, and the many things that can prevent it from working
Melanie Naranjo shares 3 interview questions to root out culture misalignment
Stefan Mersch shares a career development plan for a Jr. Revenue Operations role 🚢
Mallory Lee writes how RevOps "foundations" are big, and heavy, and are giving "takes forever" vibes, and the more tactical / bite-sized basics you can start from
MK Getler-Porizkova writes about a single question that has changed a loathing of small talk
Wes Kao writes how many things that look intuitive and simple actually take huge amounts of work behind the scenes
Daren Lauda writes how CRO turnover is high – and tenure is short – for a few common reasons
Malcolm Colman-Shearer writes how undocumented knowledge keeps people from taking vacations and other issues 📝
Srividya Kumar writes about how shiny tools, like onboarding chatbots, can’t fix a broken vision 🚢
James McArthur writes about key things that inspire teams to achieve more with less
Andrea Brewster writes about what going to the gym taught about change management
Laura Close writes about what to start measuring in the first weeks as an HR leader 🚢
Justin Sharaf writes how important it is to align with new employees on terminology from Day 1 🚢
Kyle Denhoff writes about how HubSpot boosted newsletter leads by 89% this year
Rosalyn Santa Elena writes about how to understand a tech stack at a new company 📝 🚢
Milly Tamati writes why 'obsessive meeting prep' is worth every minute
Sara McNamara shares a marketing ops staffing calculator
Articles, Reports, Guides, Newsletters
Danielle Messler writes about How to build a playbook (and make your life easier) 📝
Scott D. Clary writes about Why High Achievers Feel Like Failures
Darrell Alfonso writes about The Tenets of Marketing Operations and 9 Actionable Ideas to Level Up Your Marketing Operations 📝
Colette Molteni writes about how to get management on your side
Sejaal Tilwani shares a summary of The 5Di Model from the book How People Learn by Nick Shackleton-Jones
Erik Holmberg writes about Building better dashboards with the International Business Communication Standards (IBCS)
CFO Secrets writes about how to start to move up into the CFO role
Karthi Ratnam and Jared Robin speak with and write about Linda Lian about going from being terrified of posting on LinkedIn to driving impact with Common Room (also in a podcast)
Karl Sakas writes about how to train your employees to become Client Strategists
Paddy Moogan writes about The State of Digital Agencies in 2024
Operations Nation shares chapter 5 of the COO survival guide, related to strategy in the position
Emily Kramer writes about How to calculate your marketing budget—and make sure it's efficient
First Round Review shares 25 Hard Questions Every Founder Should Ask Themselves
Dr. Molly Sands writes about how to stop talking about work – do work together instead
Adi Klevit writes about How to Build Comprehensive Processes for Your Entire Business 📝
Podcasts, Webinars, Videos
Melissa McCready discussed Mastering GTM Operations: The Strategic Checklist in a MarketingOps.com webinar (replay requires $ subscription) – about 90 minutes
Phil Gamache, Lauren Aquilino, and Sydney Mulligan discuss starting a podcast and more on the Pretty Funny Business podcast – 71 minutes
Yuhki Yamashita and Brett Berson discuss How Figma taps into taste, simplicity, and storytelling on the In-Depth show – 70 minutes
Abi Williams and Brandi Starr discuss Strategies to Overcome the Executive Competency Gap on the Revenu Rehab podcast – 36 minutes
Grace Gavin and Tyler Sellhorn discuss the power of "open and honest" communication on the Speak Easy podcast – 27 minutes
Seth Godin and Lenny Rachitsky discuss the best tactics for building remarkable products, strategies, brands and more on Lenny’s podcast – 45 minutes
Tyler Mount and Ali Schwanke discuss the importance of authentic personal branding on the Marketing Deconstructed podcast — 37 minutes
Featured Events or Classes:
December 17: Future-proof your Email Marketing Operations in 2025 from Stensul
December 17: 5 Playbooks to Accelerate Growth in 2025 (While Staying Efficient) from revgenius
December 18: Find The Hidden Pressure Points in Your Business from Matt Verlaque
December 19: Intro to Linkedin for B2B Growth from Taylor Wells
January 21: "On the Business" program for senior women in SaaS from Primary Venture Partners
On-demand: Email course for the Full Stack Solopreneur Roadmap from Erica Schneider and Nick Bennett
On-demand: Fundamentals of Support Content ($) from UX Content Collective
Featured Book:
Featured Remote Jobs:
Senior Director, Global People Business Partners at Coursera
Partner Development Manager - Strategic Alliances at Iterable
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — the next cohort starts Jan. 8.
Participate in the research for the next course about employee onboarding
Emoji Key:
📝 Documentation
🚢 Employee onboarding
$ Paid course/event/resource
Another great newsletter, @jen!