Weekly newsletter #98
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I have finished another blog from a book excerpt on measuring RevOps success, from the department success chapter. You can read it here.
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!
Last week’s most popular link:
Lorena Morales writes how managing global teams is NOT just about different time zones and language barriers
What I've been reading, watching, and listening to:
LinkedIn
Leah Tharin writes how using net promoter score (NPS) sucks for product teams
Alex Seiler writes about hearing a CEO say they are 'quite close to having HR report to marketing'
Leore Spira writes about the hidden cost of misalignment between marketing and RevOps
Charlie Saunders writes how the real solution isn't transforming data in the data warehouse stack. It's fixing the data at the source
Crissy Saunders writes about how projects or initiatives around fixing the data and the foundation can get a lot of pushback and how to prevent that
Shani Wende writes how mandatory camera culture can be more harmful than helpful
Josh Hill shares the return on investment (ROI) stack method for gaining approval for marketing ops technology
Anne Pao writes about the harder parts of people management
Sara McNamara writes about how to think about staffing marketing operations and shares a marketing operations maturity model
Jeff Ignacio shares thoughts on how to set up partnerships with a revenue operations lens
Dee Acosta shares takeaways from MOps-Apalooza
Katyusca Barth shares takeaways from the RevOps Summit
Gagan Biyani writes how the fastest path to success is to be a generalist
Adriane Schwager writes how AirBnB came back from losing 70% of their business overnight due to COVID
Alysha Khan writes about the balancing act to find the right number of subtasks in project management
Lorena Morales writes how the traditional "speak up and stand out" narrative doesn't serve everyone equally and psychological safety in virtual teams
Lisa González writes about processes in the Entrepreneurial Operating System 📝
Yamini Rangan writes how customer success is in the middle of a massive transformation
Kyle Lacy shares Part 2 of the questions you should be asking when you’re interviewing for a job but probably are not.
Articles, Reports, Guides, Newsletters
Kanako Tone writes about The Strategic Imperative of Better RevOps Documentation 📝
Jess Almlie writes about How Important is L&D's "Language" to get buy-in
Jeff Ignacio writes about how to Master Data Management to achieve a Single Source of Truth
Lavinia Mehedințu writes about the reasons why learning and development may not be impactful in a company
David C. Baker writes about *when* to make better decisions
Al Dea writes about Getting Your Team To Operate at The Top of Their Skillset
John Cutler writes about Adhocracies and Bureaucracies
Courtney Sembler talks about how customer education can help any business' bottom line
The Secret CFO writes about ’Intangible Liabilities’ – the skills that are essential the minute you hit that CFO seat, but you have had very little opportunity to practice on the way there
Allison Shapira writes about Using Public Speaking Notes Like a Pro (Harvard Business Review, 3 free articles a month)
Molly Graham writes about lessons learned by preparing and giving a TED talk
Darrell Alfonso writes about How to Map Marketing Workflows on a Canvas and more
Milly Tamati shares a series of lessons about building companies, careers, and communities differently
Podcasts, Webinars, Videos
Kristen Kelly and Marcel Petitpas discuss Why Managing Ops Data is so Damn Hard on The Agency Profit podcast – 38 minutes
Andrea Lechner-Becker, Courtney McAra, and Grant Grigorian discuss why you should really listen to your customers on SMTC and OpsCast – 29 minutes
Layla Pomper talks about change management on Linkedin – 45 seconds
Kristian Aloma and Marcel Petitpas discuss How to Use Narrative Psychology in Service Design on the Agency Profit podcast – 37 minutes
Ashley Faus shares a tutorial of tips for sitting in a chair in a speaking situation - 3 minutes
Odett Garcia Balbis talks about employee onboarding on LinkedIn – 6 minutes 🚢
Amelia Hruby and Susan Boles discuss Using Efficient Systems to Create Calm on the Beyond Margins podcast – 44 minutes 📝
Ben Murray discusses The Top 4 Professional Services Metrics on the SaaS Metrics School podcast – 2 minutes
Lauren Waldman and Srividya Kumar discuss designing learning for the brain on the Learning + podcast – 37 minutes
Amber Williams and Kacyn Goranson discuss the human element of Revenue Operations on the Resilient Revenue Women in Revenue podcast – 24 minutes
Wes Kao and David Elikwu discuss Authentic Ideas, Social Media, and Writing with The Knowledge with David Elikwu podcast – 36 minutes
Brenna Zenaty and Ranya Barakat discuss building HubSpot’s global academy on The Disruptive Leader podcast – 27 minutes 📝
Featured Events or Classes:
On-demand: The Marketing Operations Master Playbook course ($) from Sara McNamara
On-demand: Collaborating and Building Relationships with Subject Matter Experts ($) from the Instructional Design Institute
On-demand: Educational email course to launch a first knowledge base from KnowledgeOwl 📝
December 10: Startup Sales Mastery from HubSpot
December 10: 2025 RevOps Planning: Metrics, Goals, and Strategies from Revgenius
December 10: Measuring ROI in Digital Change from T+O+M Executive
December 11: Triple Fit Strategy from Harvard Business Review
December 11: December Marketing Ops Huddle: Reflecting on This Year, Resilient for the Next from Uptempo
December 12: Mastering GTM Operations: The Strategic Checklist from Marketingops .com
December 12: Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results from Exit Five
December 12: VISION DAY 2025 from The Martech Weekly
December 12: Elevate: Retain from Pavilion
December 19: How RevOps Leaders Plan to Accelerate Sales Performance in 2025 from Forma.ai
February 20 in Austin, Texas: Not a Conference ($) from Kevin Dorsey, Scott Leese, and Neil Weitzman
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
Free Lightning Lesson December 16 on prioritizing where to start documentation
How to Document Your Business Processes — the next cohort starts Jan. 8.
Participate in the research for the next course about employee onboarding
Emoji Key:
📝 Documentation
🚢 Employee onboarding
$ Paid course/event/resource