Weekly newsletter #97
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I’ve almost finished posting on LinkedIn about the summaries or takeaways from the MOps-Apalooza sessions I attended. I have about 3 more left this week, then I will move on to posting more complete answers to the questions asked during my session.
I set up a ‘Lightning Lesson’ (free webinar) on December 16 about prioritizing where to start or restart your documentation. I hope it will help you create a list of documentation to start working on in 2025. This is content I’m sharing from the first class of my full documentation course, and the next cohort starts in January.
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!
Last week’s most popular link:
Nils Vinje writes about the six words that will make any executive trust you instantly
What I've been reading, watching, and listening to:
LinkedIn
Jess Almlie writes about honoring the work that’s already been done before making changes
Darrell Alfonso writes about the subjects that should be taught in marketing school and who to learn from
Jeff Kew writes about common misconceptions and what RevOps should truly encompass
Lauren Aquilino writes about how marketing ops people need to level up
Evan Kubitschek writes about how after 18 months of tinkering, clients are overjoyed to pay their invoices and keep on retainer
Sara McNamara shares a marketing operations brag book template
Evan Hughes writes about 25 hard-earned lessons from 4 years at a marketing agency—what they don’t tell you
Lorena Morales writes how managing global teams is NOT just about different time zones and language barriers
Pedro Miquelasso writes about the emergence of revenue architecture models
Articles, Reports, Guides, Newsletters
Rameel Sheikh shares Why Constraints Are Your Secret Weapon
Erik Holmberg writes about the RACI framework and how to use it
Colette Molteni and Kareem El-Shaffei write about Securing Buy-in (Every Single Time)
Chris DuBois writes about the Pros and Cons of Referrals for Agencies
Emily Kramer writes about the rise of ecosystem marketing & how to make it work for your company
Pree Rao and Martha Williams write about how Marketing Has a Marketing Problem—and It’s Hurting Long-term Business Health
Duarte shares a Data leadership skills diagnostic
Alice De Courcy shares the Diary of a First-time CMO 🚢
Jen Spencer writes about Bridging the Culture Gap in the Messy Middle of Growth
Kate Syuma writes about 13 learnings from the first year as a Solopreneur
Poppy’s Tech Aid shares a Marketing Ops assessment for hiring ($)
Phil Gamache interviews Nataly Kelly about making Global feel local through the power of marketing localization (also a podcast)
Adi Klevit writes about How Checklists Support Processes and Workflows 📝
Podcasts, Webinars, Videos
Garrath Robinson and Michael Hartmann discuss How Your Role in Marketing Operations Will Evolve on the OpsCast podcast – 49 minutes
Gary Survis and Erica Seidel discuss Building Your Flywheel of Credibility: A Playbook for New CMOs in PE-Backed Companies on The Get! Podcast – 32 minutes
Featured Events or Classes:
December 12: Dismantling Imposter Syndrome and Amplifying Your Voice With Leadership from Women in Revenue
December 12: Building a Marketing Operating System: How to Organize Campaigns, Align Your Team, and Deliver Results from Exit Five
March 13-14 in New York: RevOps Summit ($) from Revenue Operations Alliance
Featured Book:
Slow Productivity: The Lost Art of Accomplishment Without Burnout by Cal Newport — affiliate link to Bookshop.org
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — the next cohort starts Jan. 8.
Participate in the research for the next course about employee onboarding
Emoji Key:
📝 Documentation
🚢 Employee onboarding
$ Paid course/event/resource