Weekly newsletter #94
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I enjoyed meeting or seeing many of you at MOps-Apalooza! Thank you to anyone who introduced yourself or offered your support after the technical issues with my presentation slides crashing (thank you, Adobe Chrome updates 😂). I’ll be writing more recaps from the excellent sessions I attended or watched online, and likely expanding on my answers to questions asked during my session. For today, you’ll find a special section below of takeaways from community members.
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!
Last week’s most popular link:
Charlie Saunders writes how every tool you add, even one that promises to save your team time, will add more work for Ops
What I've been reading, watching, and listening to:
LinkedIn
Melissa Rosenthal writes about a post that sums up how, unfortunately, women just aren't a part of the conversation, related to a popular post last week
Mike Ryan shares takeaways from Insight Partners’ recent research on 2025 Marketing Budgeting and Planning
April Rinne shares insights about an article about how half of Americans don’t want a promotion
Jen Spencer asks if you know what happens when an independent consultant enters your CRM organically
Max Traylor writes about how agencies should be expanding their value instead of defending it during quarterly business reviews
Crissy Saunders asks about how many companies are looking for ways to remove the human element from their buyer experience, could a competitive advantage be to do the opposite?
Ian Shields writes about the common traits of a great tech stack 📝
Maree Deane writes about the importance of showing what good looks like and modeling outcomes 📝
Melissa Moody shares 4 tips that add to the conversational structure of a successful 1:1 meeting
Sangram Vajre writes about where RevOps would report, and how the hardest part about go-to-market is defining it
Ashley Faus writes about building marketing narratives at multiple depths
Josh Elmore writes how the key to changing an organization is starting with a *systems perspective*
Katie Bray writes about how you maintain scalable processes and align client expectations with team capacity
Kyle Lacy writes about driving better relationships between sales, marketing, RevOps, and finance by starting a monthly pipeline & revenue council
Jeanine Suah shares a 12-month B2B go-to-market playbook
James McArthur writes about the Systems Trap, a place where Strategic RevOps goes to die
Gabe Rogol writes about three types of meetings, from best to worst
Anne Pao writes how clarity is kind
Andrea Lechner-Becker writes about positioning yourself as "strategic" at work through pattern identification
Haris Odobasic writes how RevOps is not a tool, related to the shutdown of RevOps software startups
Daphne Costa Lopes writes about how CS Ops teams mature (continued in the newsletter)
Jonathan Fianu writes Reflections on Climbing the RevOps Ladder: Part 3
Jeff Kew writes about how Marketing/Rev operations professionals wear many hats, but two that stand out are product management and project management
Leore Spira writes about the reality of RevOps and the struggle between vision and execution
Rosalyn Santa Elena writes how transparency is one of the easiest things you can do to improve business outcomes
Otmara Diaz-Cooper writes about getting teams to adopt and adapt to change
So many people shared takeaways from MOps-Apalooza! Here are just a few:
Andrea Lechner-Becker (also here)
Articles, Reports, Guides, Newsletters
Brian Halligan writes about How HubSpot "Fixed" Retention
Kanako Tone writes Why Process is the Real MVP
MarketingOps.com shares the 2024 State of Marketing Ops report
Jonathan Moss writes about go-to-market motions and Ideal Customer Profiles
Brendan Farnand writes about what he learned in Silicon Valley about the near future of marketing
Molly Graham writes about lessons for rapid-scale
Lattice shares a Full Onboarding Checklist for New Hires 🚢
Jess Goldberg writes about the Problem with Your Feedback Strategy and How to Fix It
Maja Voje writes about how to build your GTM strategy from scratch
Matthew Dicks writes about being funny at work
CFO Secrets shares part two of a Peleton deep dive
Jeff Ignacio shares a Process Governance Framework 📝
Kelly Byrnes writes a Guide to Being a Great Panelist (Harvard Business Review – 3 free articles a month)
Podcasts, Webinars, Videos
Ragen Dodson and Moni Oloyede discuss how and why Marketing's core functions got taken away from the CMO, on LinkedIn — 4 minutes
Kimi Corrigan, Sydney Mulligan, and Lauren Aquilino discuss one disaster after another on the Pretty.Funny.Business. podcast — 70 minutes
Many experts discuss: What is the most difficult thing about campaign planning, and what role should MOps play? on Uptempo’s MOps Unplugged —18 minutes
Sean Lane and Dave Gerhardt discuss Why Marketers Need Great RevOps Partners on the B2B Marketing podcast — 56 minutes
Sara Berry, Mallory Glessner, and Shawn Jensen discuss How To Make Training Stick (and Not Suck!) on the Inside the Process podcast — 60 minutes📝
Sarabeth Scott and Camela Thompson discuss what RevOps should look like as a company scales on the RevOpsAF podcast — 33 minutes
Dr. V Boykin talks about how to Work Less and Do More at INBOUND — 25 minutes
Alistair Croll and Lenny Rachitsky discuss being just evil enough: Subversive marketing strategies for startups on Lenny’s podcast — 75 minutes
Adam Weber and Megan Galloway discuss overcoming a scarcity mindset, embracing solitude, and the balance between strength and service on the Changed podcast — 30 minutes
Dr. Alaina Szlachta and Jess Almlie discuss data literacy and business acumen in learning and development on the L&D Must Change podcast — 55 minutes
Julia Roth and Jeff Ignacio discuss How RevOps Functions In A Non-SaaS Organisation on The RevOps Review podcast — 23 minutes
Featured Events or Classes:
November 12: Omnichannel Messaging Masterclass from HubSpot
November 14: The State of Agency Operations Roundtable from Teamwork
December 3: MarTech for 2025 from ChiefMartec
Certification in Revenue Operations Strategy Consulting($) from RevOps Automated
Lenny Rachitsky is offering a full scholarship for 5 Maven courses on Lenny’s list
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
Participate in the research for the next course about employee onboarding
Emoji Key:
📝 Documentation
🚢 Employee onboarding
I'm looking forward to hearing more about MOps-Apalooza!