Weekly newsletter #94

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I enjoyed meeting or seeing many of you at MOps-Apalooza! Thank you to anyone who introduced yourself or offered your support after the technical issues with my presentation slides crashing (thank you, Adobe Chrome updates 😂). I’ll be writing more recaps from the excellent sessions I attended or watched online, and likely expanding on my answers to questions asked during my session. For today, you’ll find a special section below of takeaways from community members.

Onto the curated resources!

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Thanks to this week’s sponsor:

If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Charlie Saunders writes how every tool you add, even one that promises to save your team time, will add more work for Ops

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What I've been reading, watching, and listening to:

LinkedIn

• Melissa Rosenthal writes about a post that sums up how, unfortunately, women just aren't a part of the conversation, related to a popular post last week

• Mike Ryan shares takeaways from Insight Partners’ recent research on 2025 Marketing Budgeting and Planning 

• April Rinne shares insights about an article about how half of Americans don’t want a promotion

• Jen Spencer asks if you know what happens when an independent consultant enters your CRM organically

• Max Traylor writes about how agencies should be expanding their value instead of defending it during quarterly business reviews

• Crissy Saunders asks about how many companies are looking for ways to remove the human element from their buyer experience, could a competitive advantage be to do the opposite?

• Ian Shields writes about the common traits of a great tech stack 📝

• Maree Deane writes about the importance of showing what good looks like and modeling outcomes 📝

• Melissa Moody shares 4 tips that add to the conversational structure of a successful 1:1 meeting

• Sangram Vajre writes about where RevOps would report, and how the hardest part about go-to-market is defining it

• Ashley Faus writes about building marketing narratives at multiple depths

• Josh Elmore writes how the key to changing an organization is starting with a *systems perspective*

• Katie Bray writes about how you maintain scalable processes and align client expectations with team capacity

• Kyle Lacy writes about driving better relationships between sales, marketing, RevOps, and finance by starting a monthly pipeline & revenue council

• Jeanine Suah shares a 12-month B2B go-to-market playbook

• James McArthur writes about the Systems Trap, a place where Strategic RevOps goes to die

• Gabe Rogol writes about three types of meetings, from best to worst

• Anne Pao writes how clarity is kind

• Andrea Lechner-Becker writes about positioning yourself as "strategic" at work through pattern identification

• Haris Odobasic writes how RevOps is not a tool, related to the shutdown of RevOps software startups

• Daphne Costa Lopes writes about how CS Ops teams mature (continued in the newsletter)

• Jonathan Fianu writes Reflections on Climbing the RevOps Ladder: Part 3

• Jeff Kew writes about how Marketing/Rev operations professionals wear many hats, but two that stand out are product management and project management

• Leore Spira writes about the reality of RevOps and the struggle between vision and execution

• Rosalyn Santa Elena writes how transparency is one of the easiest things you can do to improve business outcomes

• Otmara Diaz-Cooper writes about getting teams to adopt and adapt to change

So many people shared takeaways from MOps-Apalooza! Here are just a few:

• Mary Souza

• Diana Illiano

• Chris Willis

• Jep Castelein

• Vladlena Mitskaniouk

• Andrea Lechner-Becker (also here)

• Tyler Samani-Sprunk

• Janice Lee

• Angela Person

• Janet Gehrmann

• Deanna Graves

Articles, Reports, Guides, Newsletters

• Brian Halligan writes about How HubSpot "Fixed" Retention

• Kanako Tone writes Why Process is the Real MVP

• MarketingOps.com shares the 2024 State of Marketing Ops report 

• Jonathan Moss writes about go-to-market motions and Ideal Customer Profiles

• Brendan Farnand writes about what he learned in Silicon Valley about the near future of marketing

• Molly Graham writes about lessons for rapid-scale

• Lattice shares a Full Onboarding Checklist for New Hires 🚢

• Jess Goldberg writes about the Problem with Your Feedback Strategy and How to Fix It

• Maja Voje writes about how to build your GTM strategy from scratch

• Matthew Dicks writes about being funny at work

• CFO Secrets shares part two of a Peleton deep dive

• Jeff Ignacio shares a Process Governance Framework 📝

• Kelly Byrnes writes a Guide to Being a Great Panelist (Harvard Business Review – 3 free articles a month)

Podcasts, Webinars, Videos

• Ragen Dodson and Moni Oloyede discuss how and why Marketing's core functions got taken away from the CMO, on LinkedIn — 4 minutes

• Kimi Corrigan, Sydney Mulligan, and Lauren Aquilino discuss one disaster after another on the Pretty.Funny.Business. podcast — 70 minutes

• Many experts discuss: What is the most difficult thing about campaign planning, and what role should MOps play? on Uptempo’s MOps Unplugged —18 minutes

• Sean Lane and Dave Gerhardt discuss Why Marketers Need Great RevOps Partners on the B2B Marketing podcast — 56 minutes

• Sara Berry, Mallory Glessner, and Shawn Jensen discuss How To Make Training Stick (and Not Suck!) on the Inside the Process podcast — 60 minutes📝

• Sarabeth Scott and Camela Thompson discuss what RevOps should look like as a company scales on the RevOpsAF podcast — 33 minutes

• Dr. V Boykin talks about how to Work Less and Do More at INBOUND — 25 minutes

• Alistair Croll and Lenny Rachitsky discuss being just evil enough: Subversive marketing strategies for startups on Lenny’s podcast — 75 minutes

• Adam Weber and Megan Galloway discuss overcoming a scarcity mindset, embracing solitude, and the balance between strength and service on the Changed podcast — 30 minutes

• Dr. Alaina Szlachta and Jess Almlie discuss data literacy and business acumen in learning and development on the L&D Must Change podcast — 55 minutes

• Julia Roth and Jeff Ignacio discuss How RevOps Functions In A Non-SaaS Organisation on The RevOps Review podcast — 23 minutes

Featured Events or Classes:

• November 12: Omnichannel Messaging Masterclass from HubSpot

• November 14: The State of Agency Operations Roundtable from Teamwork

• December 3: MarTech for 2025 from ChiefMartec

• Certification in Revenue Operations Strategy Consulting($) from RevOps Automated

• Lenny Rachitsky is offering a full scholarship for 5 Maven courses on Lenny’s list

Featured Book:

• Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling by Matthew Dicks

Featured Remote Jobs:

• Many positions at RevOps Automated

• Director of PR at Skybound Entertainment

• Director of UX Writing at Figma

• B2B SaaS VP of Marketing at CaliberMind 

• Many roles at ActiveCampaign

• Many roles at Blink Ops

• Many roles at PolicyMe

• Senior Research Operations Program Manager at Okta

• Digital Marketing Strategist at Uptempo

• Senior Product Operations Manager at Shopify

• Senior Data Analyst, People & Talent at Quince

• Agency Project Management Lead

• Enterprise Account Executive at Scribe

• Senior Solutions Consultant at Clari

• Talent Management Program Manager at Stripe

• Head of Marketing

• VP, Customer Success at Spark Advisors

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A Few Ways I Can Help You

On-demand courses:

• How and Why to Document Your Business Processes — full course

  • There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources

Live courses:

• Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific

• Participate in the research for the next course about employee onboarding

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Emoji Key:

📝 Documentation

🚢 Employee onboarding