Weekly newsletter #93
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
Thanks to Vivin Vergis for hosting me on the Beyond the Pipeline podcast recently, where we discussed building a documentation-first culture that actually works. See a preview here and the full episode here.
I’ll be driving up to MOps-Apalooza this afternoon. 🚗 I am excited to meet you if you’re attending! I’m speaking at 9:45 AM on Tuesday and hope all goes well for my first in-person conference presentation! 🤞
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring this newsletter!
Last week’s most popular link:
Darrell Alfonso shares 9 marketing ops predictions
What I've been reading, watching, and listening to:
LinkedIn
John Cutler writes about the wicked reinforcing loop that many people and companies are stuck in
Alina Vandenberghe writes about what she thought marketing was before and after becoming CMO
Peter Caputa writes about the questions marketing agencies should ask when considering partnering with a software company
Oscar Ganuza writes about how curiosity isn’t optional—it’s essential in sales
Randi-Sue Deckard writes about sales leaders’ lack of training and other book takeaways
Sirvan Jackson writes about 3 essential financial ratios to help keep your agency profitable
Jeff Kew writes about tactical vs. foundational. Approaches to building the Marketing Ops Center of Excellence
Milly Tamati writes about 3 laws of career ‘physics’
Justin Sharaf writes how marketing ops unlocks their potential when that support becomes "strategic"
Eric Doty writes advice for mid-career marketers to get to know yourself really well, be realistic about what you can change about yourself and what you can't, and then adapt
Nicole Pereira writes about acquisition multiples of service businesses, about her first taste of strategic leadership at a high school pizzeria job, and how what you think is valuable may not be what the client thinks is valuable
Daphne Costa Lopes writes about the right time to hire Customer Success Ops
Charlie Saunders writes how every tool you add, even one that promises to save your team time, will add more work for Ops
Heidi Kirby writes how we should stop asking learners how they prefer to consume educational content
Beau Brooks writes about how one of the toughest things for employees is simply saying, “I need help
Darrell Alfonso writes about the behind-the-scenes work your marketing ops team does that you may not know about, and the scope of marketing ops business functions
Kristen Kelly writes about how it’s easy to get sucked into thinking about agency size and capabilities based on top-line numbers – But that’s a trap
Rosalyn Santa Elena writes about an easy way to start getting more ROI and value from your existing tech stack
Casey Hawkins writes why estimating task time is so tricky—but in marketing operations, even “simple” tasks aren’t really that simple
Articles, Reports, Guides, Newsletters
Jen Dionisio writes about managing people who feel stuck and deflated by layoffs and stalled promotions
Toni Hohlbein writes about why Growblocks is shutting down, and the common leadership misconception of RevOps as Sales Ops
Luis Velasquez writes about what to do when you’re told you’re not strategic enough (Harvard Business Review, 3 free articles a month)
Eddie Reynolds writes about where to start in go-to-market and Ops 📝
CFO Secrets writes about dissecting the 10K with an in-depth Peloton case study
Justin Welsh writes about taking a tactical approach to failure 📝
Aakash Gupta writes takeaways from a podcast with Maria Cuasay on how to move fast as a product team 📝
Wes Kao writes about what to do when you’re pigeonholed as “great at project management”
Al Dea writes about Turning Leaders into Developers of Talent
GTM Partners writes about go-to-market hiring
Podcasts, Webinars, Videos
Nick Araco, Michael Hartmann, and Mike Rizzo discuss A Marketing Ops Professional’s Guide to Finance on the OpsCast podcast — 48 minutes
A panel of the HubSpot Women-Led Sales Collective discuss Market Movers: Sales Trends Shaping Tomorrow — 42 minutes
Dan Tyre and Ranya Barakat, and many other speakers, spoke at the Operational Efficiency event from Avidly. Thanks for the shoutout, Dan! 📝 — 30 minutes each
Layla Pomper discusses how creating business processes and procedures doesn't have to be scary or super technical 📝 — 1 minute
Sam Rogers and Srividya Kumar discuss blending data and insight for better learning on the Learning + podcast 📝 — 72 minutes
Jacqueline Freedman and Phil Gamache discuss how to become a trusted Martech advisor on Humans of Martech — 57 minutes
Featured Events or Classes:
Nov. 5: Free Live Stream for Opening Keynote ticket for MOps-Apalooza-2024
Nov. 13: Trapped By Silos: How Disconnected Sales Plans Are Costing You Revenue from Varicent
On-demand: Startup School
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
I’ll be making a new live course on employee onboarding — participate in the research that will shape the course
Emoji Key:
📝 Documentation
🚢 Employee onboarding