Weekly newsletter #92
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I want to thank Ranya Barakat for inviting me to The Disruptive Leader podcast to talk about my career journey! It was good to catch up since the time we spent together on the HubSpot Discovery Call bootcamp.
I also finished a blog about an earlier RevOps 500 podcast discussion with Sajeel Qureshi about documentation, RevOps, and more.
And if you have a human-centric resource you think could help the readers of this newsletter, I am looking for November and December sponsors. Read more here.
Onto the curated resources!
Thanks to this week’s sponsor:
Halloween may be spooky—but misaligned marketing strategies are even scarier.👻Join our free workshop with @Inverta on Oct 31st and get campaign planning insights to banish the fear of missed goals.
In From Plan to Performance: Campaign Strategy to Guide Your Team and Hit Your Goals, you’ll learn how to bridge high-level strategy with hands-on execution to build a marketing machine that delivers real results. Register now to turn your annual plan into a seamless, pipeline-filling campaign.
Last week’s most popular link:
Carson Pierce writes about how to improve your team’s time-tracking habits
What I've been reading, watching, and listening to:
LinkedIn
Nicole Pereira writes how the most valuable individual contributor skill in a service business is the "client voice"
Kieran Flanagan writes how the worst career goal a marketer can have is to "get promoted and do more strategy"
Sara McNamara writes about the importance of keeping a ‘brand book’📝
Gagan Biyani shares a formula for sharing bad news
Omi Diaz-Cooper writes about process documentation 📝
Daphne Costa Lopes writes about why most customers fail to hit their goals
Maree Deane writes about what RevOps is NOT
Crissy Saunders writes about the success of adding a sign-off once a strategy and/or solution proposal is given to the client
Randi-Sue Deckard writes about shopping the halls to gain executive influence
Anne Pao writes about speaking directly as a VP or executive, and how to enable RevOps teams to be business partners
Darrell Alfonso shares 9 marketing ops predictions
Amber Victoria Williams writes how communication, expectations, and accountability interlink
Marcel Petitpas writes about creating a high-functioning Management Intelligence system
Kristen Kelly writes why agencies should not rely on industry benchmarks
Articles, Reports, Guides, Newsletters
Cassie Young shares Ten Tactics To Drive Customer-Centric Thinking in Every SaaS Function
Kanako Tone writes about how to build a results-driven RevOps culture
Jess Almlie writes how to Train the Business to do Business with L&D 📝
Eric Athas writes How to Give Busy People the Time to Innovate (Harvard Business Review – 3 free articles a month) 📝
Kyle Norton writes about how to get your CEO and other execs to listen to you
OnlyCFO writes about the future of customer success
Planful shares a guide for How To Present Marketing Results to Your CEO, CFO, and Board 📝
Sara McNamara writes about how to avoid getting rejected in the 2025 marketing ops hiring spree
Lisa González writes about The Power of Process: Achieving Long-Term Success with Fanatic Discipline 📝
Claudio Gutierrez writes about why project management skills are foundational for COOs
Darrell Alfonso writes about easy wins for marketing ops, including documentation 📝
Emily Kramer writes about how to prioritize marketing activities & avoid random acts of marketing
Podcasts & Webinars
Tristan de Montebello and Lenny Rachitsky discuss why most public speaking advice is wrong—and how to finally overcome your speaking anxiety on Lenny’s podcast — 2 hours
Marcel Petitpas and Rohin Dua discuss Unlocking Agency Profitability on The Agency Growth Lab podcast — 41 minutes
Ali Greene and Tyler Sellhorn discuss how documentation enables workplace flexibility and autonomy on the Speak Easy podcast — 26 minutes 📝
Richard Brett and Harv Nagra discuss metrics for agencies on The Handbook podcast — 43 minutes
Featured Events or Classes:
October 28-31: Litmus Live conference
November 12: Growth Momentum Workshop ($) from Revenue Ranch
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
I’ll be making a new live course on employee onboarding — participate in the research that will shape the course
Emoji Key:
📝 Documentation
🚢 Employee onboarding