Weekly newsletter #45
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
This past week my latest manager’s guide to HubSpot updates was released, and I published a blog with my notes from a podcast I was a guest on earlier this year, the 3:44 show with Trevor Van Woerden. I was also just invited to speak on a similar topic (documentation) with Travis Scott on Dec. 12 on LinkedIn Live! I hope you’re able to join me.
The poll from last week about removing Twitter links from the newsletter was split 50/50, so that section will stay for now. Thanks for voting! See this week’s poll below.
Onto the resources!
What I've been reading, watching, and listening to:
Logan Lyles shares the new way to ask employees to share marketing content, and how to avoid overservicing clients
Tanya Schroeder writes about how the absence of process creates chaos.
Katie Scheuer shares takeaways from Atlassian’s research from 200 executives on top challenges in distributed work
Nick Lawrence writes about Marketing vs Enablement’s role in content
Brittany Dunham has been sharing peeks into her Director of Operations adventures
Jordan Jackson shares a framework from the StoryBrand book/method from Donald Miller
Mary Keough writes that the best content today is “Yes, but…” or “Yes, and…”
Darrell Alfonso shares a decision tree for leaders about when to invest in marketing ops :)
Jaime Garza shares how marketing is the new finance
Susan Fennema asks: Why do small business owners feel like they must do the project management for their teams?
Justin Sharaf writes how a project getting completed in your personal to-do list is basically the equivalent of a tree falling in the forest with no one around
Brandie Jenkins writes about if you're transitioning into instructional design, be cautious of the blanket statements to focus on learning specific tools and graphic design
Matt Bradburn writes how 60% of your company spend is on your people so you HAVE to optimise that spend to be successful as a business
Anne Pao writes about what makes RevOps superheroes
Nick Bennett shares the new way to niche
Mindy Barenblat writes how Customer Education needs to be proactive and targeted
Melissa Kwan shares 10 things I didn’t know before that make bootstrapping a SaaS startup incredibly hard
Jonathan Fianu writes about the crucial role of RevOps as the 'Plumber' or 'Mechanic' of the commercial function
Kathleen Booth writes about how many companies and teams lack psychological safety -- and that impacts women particularly hard
Jon Westover writes how critical marketing knowledge is lost every time an employee leaves the company or is fired. (my note – unless you have a good culture of documentation ;) )
Wes Kao writes about Framing 101: Always frame around the OTHER person and how they will benefit.
Sara McNamara shares takeaways from Gartner’s report on what is top-of-mind for CMOs as we head into 2024
Evan Hamilton shares how missing a goal without communicating is 10 times worse than missing a goal with good communication
Charlie Saunders writes about the ways most companies fail at service-level agreements, and how ops can get buy-in for hiring more team members
Ashley Faus writes about how organizations NEED generalists
Rachel Koblic shares how language shapes how we think and act
Christina Garnett writes how social listening encompasses a holistic approach to understanding the customer experience (CX) and leveraging audience intelligence
Haris Odobasic shares research about how big is RevOps (based on job titles)
Jeff Ignacio shares: How do you know you're building the right revenue operations team?
Phil Gamache shares lessons from the Humans of Martech podcasts about happiness and success
Emily Kramer writes about avoiding random acts of marketing
Dejan Blagaić shares 3 phases of marketing ops career development
Mallory Lee shares the 6 steps of “getting stuff done”
Olena Bomko shares why some companies think marketing doesn’t work, and Product Hunt launch tips
Eve Arnold shares how small things to you have a big impact on others
Gagan Biyani writes about regretting discounting at Udemy
Articles, Reports, Guides, Newsletters
Layla Pomper shares a blog and video about annual planning
Al Dea writes about: Want to Improve Career Development? Start With Your Managers
People Storming writes about Breaking Free Of Endless Discussion Loops: When should you escalate from a discussion to a document?
Wes Kao writes about how your ability to answer questions is a competitive advantage. Here’s how to uncover the deeper underlying question.
Rachel Fenton shares 4 learnings from our 2023 State of the manager report
Whale blog shares 10 Common Mistakes in Documenting Process
Kat Boogaard writes about how to motivate employees: 5 research-backed strategies
Jeff Ignacio writes about setting up your Operating Cadences
William Arruda writes about Why Most New Managers Fail And How To Prevent It (shared by Kate O’Neil)
Fullcast shares a guide to Mastering RevOps Careers: Insights from Practitioners
Podcasts & Webinars
Heather Robinette and Hana Jacover discuss Heather’s From Layoff to Leadership journey on The Hype Within podcast
Several Slite team members discuss Sync, Async, and Beyond - the state of team communication on their webinar
Joy Martinez and Micheal Hartmann discuss building a marketing ops portfolio on Opscast
Several experts discuss Unlocking the Secrets of Learner Engagement- A Deep Dive into 3 Success Stories on a Docebo webinar
Featured Events or Classes:
December 5: The 2024 Sales Landscape With HubSpot’s Dan Tyre, from BabelQuest
December 5: How to make sure your new 2024 plan isn't derailed by failing to predict/manage risk from Operations Nation
December 7: The Art and Science of Online Cohort Learning: Building Scalable Programs from Training Industry
December 13: Super Live MOps Huddle from Uptempo
January 5 and beyond: Process Success Program for Companies Running on EOS from Lisa Gonzalez
January 8 and beyond: People Ops as a Product from Jessica Zwaan and Matt Bradburn
January 9 and beyond: Business Influence for UX Researchers from Megan Wenzel
February 6: Commerce Hub Goes International from HubSpot Admin HUG
Featured Book:
How to Be a CEO: Purpose. People. Performance. By Ben Renshaw
Featured Jobs:
Marketing & SDR Operations Director and a Sales and CS Operations Director at CultureAmp
Strategic Support Manager (technical project management) at Kalamuna
Vice President, Marketing and Communications at Girls Who Code
A Few Ways I Can Help You
Especially if your job has an education/professional development budget you still need to use for 2023 😁 And if you’ve been laid off, contact me for a 50% discount on courses.
The on-demand version of ‘How and Why to Document Your Business Processes’ could be helpful for people who:
Learn better through videos and activities at their own pace
Aren’t available on the usual dates and times of the live course (It is usually mornings in the Pacific time zone)
Have a tighter budget
The templates and workbooks from my courses are available on their own, if you’re a hands-on learner who dislikes videos