Weekly newsletter #122
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
Writing the recaps and takeaways of the RevOpsAF conference sessions reminded me I hadn’t yet published a blog about the great questions asked at my previous in-person conference speaking event, so here it is!
Onto the curated resources!
Thanks to this week’s sponsor:
If you have helpful human content, events, or other resources you think could help the readers here, consider sponsoring!
Last week’s most popular link:
Darrell Alfonso shares six essential reports that every revenue leader should use
What I've been reading, watching, and listening to:
LinkedIn
Jessica Doyle writes about themes emerging in discussions as a fractional CMO.
Nicole Looker writes about speaking at RevOpsAF about go-to-market efficiency
MK Getler-Porizkova writes about workplace culture as a recessionary indicator, and 3 marketing meeting formats
Peter Nguyen shares takeaways from Marketing Ops Spring Fling
Jared Waxman shares takeaways from the opening Spring Fling session
Christina Garnett writes that what truly makes a customer return, advocate, and forgive occasional friction is the feeling your brand gives them
Rachel Squire writes that attending industry events can prevent burnout
Jeff Ignacio shares a conversation with Guillaume Jacquet on scaling a go-to-market engine
Matt Zelasko writes that the worst kind of advice is anything that's anecdotal that pretends to be data-driven
Rance Green shares how to humanize a large conference space when speaking
Stephanie Valenti shares notes from her sales panel at SaaStock
Christian Freese writes that RevOps should be part of your executive team
Peter Caputa writes about how to approach LinkedIn differently to make it easy
Ben Meer writes about 12 processes every company needs to document 📝
Gabe Larsen shares a highlight reel from the go-to-market Hunger Games after leaving a job
Darrell Alfonso shares tactical ways marketing leaders can avoid 7 common mistakes
Kevin Lau shares what every customer marketer should include in their internal pitch deck
Ivelisse Arroyo writes that the war between Traditional Marketers and Marketing Operations pros has to stop
Stephanie Wandell writes that tech stacks are not personality traits
Vanesa Cotlar writes that if you want better performance, then make feedback less scary
Jane Serra shares an unofficial CMO onboarding checklist🚢
Ashley Faus writes about how to say "no", but make it nice...
Ann Handley writes about Analog Intelligence
Dan Ennis writes about one skill you can't avoid in Customer Success: being able to influence without authority
Natalie Furness writes about what to do before buying more software
Alysha Khan shares how to keep tickets wrangled and our workload manageable
Andrei Zinkevich writes about two levels of marketing planning
Terra Milo writes about what to do as a new CMO 🚢
Ayomide Joseph writes about bottom-of-the-funnel content that reduces risk
Jonathan Kent shares 4 things to do first in a new RevOps leadership role 🚢
Emilia Korczynska writes about Kyle Poyar’s session on outbound-led-inbound
Articles, Reports, Guides, Newsletters
Emily Kramer shares a behind-the-scenes look at MKT1 content strategy
John Cutler writes about being a process person
Hebba Youssef and Jill Felska write about The Most Undersupported Role in Your Organization: Managers
Courtney Hills McBeth writes about Turning Career Goals Into Reality Through Credentials
Jess Almlie writes that learning and development can’t work miracles overnight
Nibedita Baral writes about The Evolving Role Of The CTO: From Back Office To Strategic Leader
Colette Molteni writes that neurodivergent is not defective
Al Dea writes about The People Growth Equation: How to Align Employees, Managers, and Organizations Around Development
Regina Gerbeaux writes about creating Objectives and Key Results that don’t suck
Shanna Hocking shares Leadership Tips for Prioritizing Your Team & Your Work
Vessela Clewley shares why the strategy 1-pager is your Weapon of Mass Clarity
Saumil Mehta writes about five principles for successfully managing managers
RevOps Co-op writes about When RevOps Doesn’t Own Business Systems
Karl Sakas writes about how to collect payments faster from clients
The Secret CFO writes about holding people accountable for reporting metrics
Workplaceless writes about balancing async and sync support for direct reports
Layla Pomper shares the Ultimate Guide to Systemize Your Business 📝
L&D Shakers Community shares why soft skills don’t stick, and what to do
Sara McNamara shares the ultimate campaign hierarchy guide
JooBee Yeow shares what to do if HR is misunderstood
Podcasts, Webinars, Videos
Bill Kantor and Jeff Ignacio discuss the limitations of traditional forecasting methods in B2B sales on The RevOps Review – 30 minutes
Holly Owens discusses Saving Time and Money While Improving Training Metrics for an iSpring webinar – 40 minutes 🚢
Kate Mueller discusses documentation and Dogs at the Write the Docs conference – 5 minutes 📝
Ben Rubin and Jasmine Powers discuss aligning your go-to-market teams in the RevOps HUG – 56 minutes
Crissy Saunders and Charlie Saunders discuss Why Most "Simple" GTM Ops Projects Aren't Simple on The Revenue Growth Architects by CS2 – 25 minutes
Kenzie Woodbridge and Kate Mueller discuss how you don’t have to be an expert to improve your content’s accessibility on The Not-Boring Tech Writer podcast – 45 minutes 📝
Kyle Lacy and Jeff Ignacio discuss The Art & Science of Go-To-Market Strategy on The RevOps Review – 34 minutes
Rachel Rigdon discusses the Quest for the Holy Grail: Turning User Feedback into Meaningful Change at the Write the Docs conference - 38 min 📝
Marcel Petitpas and Harv Nagra discuss Growth Thresholds & Growing Pains on The Handbook: The Agency Operations Podcast – 45 minutes
Samantha McKenna and Alice Heiman discuss ‘Show Me You Know Me’ on the Sales Talk for CEOs podcast – 38 min
Featured Events or Classes:
May 27: How to Lead a High-Functioning Marketing Org from Exit Five
May 29: Tiny Experiments: Q&A Anne-Laure Le Cunff from Generalist World
June 3: The Culture Advantage: Behaviors That Drive Execution and Innovation from Crucial Learning
June 5: Great Talk: Building a Culture of Recognition from Great Place to Work
June 11: Humanizing Revenue Operations: Why Empathy and Efficiency Must Coexist from Arriel Balogun and Colette Molteni
June 26: From Feedback to Impact: Driving Performance in Global Teams from Talaera
Starts July 8: Introduction to People Analytics ($) from Stanford Continuing Studies
Starts July 10: Fundamentals of Content Development and Personal Branding ($) from Stanford Continuing Studies
October 30: MarketingLand Festival from Daniel Murray/Marketing Millennials
November 13: Creative Operations Summit LA ($) from HS Creative Operations
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
Live courses:
Enroll in the process documentation course and workshops here
The next free RevOps BootCamp session starts in October
Participate in the research for the next live course about employee onboarding
Emoji Key:
📝 Documentation | 🚢 Employee onboarding | $ Paid course/event/resource
Thank you for sharing Jen. I especially enjoyed John Cutler’s post on process. As a fellow process person, I can relate.