Weekly newsletter #121
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I’ve been recapping the RevOpsAF conference panels I attended on LinkedIn. I’ll eventually combine them into blogs; in the meantime, this filter link may show you all the posts so far.
Onto the curated resources!
Thanks to this week’s sponsor:
If you have helpful content, events, or other resources you think could help the readers here, consider sponsoring!
Last week’s most popular link:
Angela Fieseler writes about Learning Project Management and how you don’t need the PMP certification to do it well
What I've been reading, watching, and listening to:
LinkedIn
Darrell Alfonso shares six essential reports that every revenue leader should use
Ashley Faus writes about seeing a lot of chatter about replacing the funnel, but too many people still miss one HUGE issue: the audience
Anne Pao writes that if you're presenting to executive leadership, share the headline first
Sangram Vajre writes that when companies grow, they think the new problems are caused by scaling, but in reality, scaling just shines a spotlight on issues that were already there
Gianna Scorsone shared how staying siloed and not being a part of building the go-to-market strategy is keeping their budgets locked low
Andrea Lechner-Becker shares a few takeaways on leadership from getting to see behind the curtain at dozens of companies at once
Courtney Sembler shares relevant takeaways from one of the first books on Customer Education
Catie Ivey writes that so many early-stage founders think they have a sales problem. But what they really have is a go-to-market foundation problem
Chris Willis shares advice to align marketing ops and sales ops
Peter Caputa shares how the new Director of Content Marketing 100x’s a podcast audience
Sarah Whitcomb writes that step 1 as a Marketing Ops leader is to become a dictionary to define what marketing ops really is
Ali Schwanke shares a hard truth: If something is working, it's probably not being talked about publicly
Lauren Aquilino asks: Are you still protecting bad ideas because you fear making people mad? Stop it.
Sara McNamara writes how shipping things is really cool, but no one cares if you don't shout it from the rooftops, and how most companies don’t have a RevOps problem...they have a spaghetti data problem
Laura Conway shares why it’s worth it to carve out focused time to write check-in emails for each active client project weekly
Jeff Ignacio explains the “turtles all the way down” processes from RevOpsAF
Crissy Saunders writes about what teams worry about vs. what they should actually worry about
Kacie Jenkins writes about why more CMOs are burning out, going fractional, building businesses, and dreaming of a final escape from the hamster wheel
Aliza Kogan shares The Talent Pool Party - for early-career sales talent
Janis Zech shares takeaways from 7 RevOps podcast episodes
MK Getler-Porizkova shares how brand is not just marketing’s responsibility
Nicholas Hagan writes how in Marketing Ops, we’re often recognised for what we build, but we don’t talk enough about what we choose to remove
Lavinia Mehedințu shares the problem of curiosity dying in companies
Jacki Leahy shares takeaways from several RevOpsAF presentations
Sasha Howard asks: What if your best trainers aren’t in Learning & Development?
Lorena Morales writes that while self-awareness is admirable, justifying interruptions as 'who you are' isn't a strength, it's a missed opportunity for growth
Chris Wong asks: How do you know if training is the answer?
Articles, Reports, Guides, Newsletters
Justin Welsh writes about the balance between being a creator and operator 📝
Maja Voje and Andrew Capland write about the frameworks, docs, and lessons for running high-impact growth experiments 📝
Ethan Evans and Jason Yoong write about how to win support when managers, skips, and executive sponsors are busy, distracted, and in high demand (and how to run effective 1:1s when you are the manager)
Mark from The Curious Detour writes about The Memories We Forget to Save (documentation-related but less business-focused) 📝
Lisa González writes about how to implement a balanced approach to manage consequences and recognize achievements related to process adherence 📝
Mike Rizzo writes about Tech Debt: How to Clean Your Digital House 📝
Al Dea writes about 5 Strategies for Building Effective Stakeholder Relationships
Anne-Laure Le Cunff writes about Thinking Out Loud: How to Use Your Voice in Knowledge Work
Irina Stanescu writes a practical guide to understanding why your message isn’t getting through—and what to do about it
Darrell Alfonso writes about Top 7 Mistakes Marketing & Revenue Operators Make - and What to Do About It
Colette Molteni writes the Truth About Burnout: It’s Not Just About Working Too Much
Karl Sakas writes about The BizDev Triangle for agencies: Why sales alone won’t fix your pipeline
Anushukaa Rathour writes about Internal Communications: The Overlooked Strategic Engine 📝
People Storming asks: When someone says "I agree," what exactly do they mean?
Nahed Khairallah writes about From Service to Strategy: Elevating the People Function in Fast-Growing Startups
Podcasts, Webinars, Videos
Natalie Furness and Camela Thompson discuss Building a High-Performing RevOps Organization on the RevOpsAF podcast –24 minutes
Kevin Dunn and Sean Adams discuss standing up a customer education function, shaping your operations and processes for scale and sustainability on The Adoption Curve podcast – 45 minutes 📝
Chris Skalicky and Camela Thompson discuss Perfecting Team Handoffs on the RevOpsAF podcast – 28 minutes
Anthony Garone and Ali Schwanke discuss How to Sell to Skeptical Technical Buyers: Building Trust with Content on Marketing Deconstructed – 39 minutes
Kristina Kardell and Camela Thompson discuss Aligning the Tactical with the Strategic on the RevOpsAF Podcast – 25 minutes
Ragen Dodson, Blaine Tetterton, and Austin Lopesilvero discuss the relationship between MOPs and politics on Mopping Up the Moopsies – 50 minutes 📝
Nataly Kelly and Lindsay Tjepkema discuss The Global Brand Trap: Why Most CMOs Get Localization Wrong on the Game changes show – 28 min
Rhys Williams, Megan Macaluso, and Scott Brown discuss how to Maximize Customer Retention & Expansion in a Domestique webinar on demand - 57 minutes
Frances Frei, Hannah Bates, and Alison Beard discuss How to Bring Out the Best in Your Team on the HBR on Leadership podcast – 30 minutes
Joe Ort and Jeff Ignacio discuss planning for success in RevOps on The RevOps Review – 11 minutes
Featured Events or Classes:
May 22: Too Much Data, Not Enough Insight: Why Marketing Loses Trust and How to Fix It from marketingops .com
May 22: Great Leadership Isn’t a Goal. It’s a System from The Perk
May 27: "Know Your Numbers" Intensive from Above the Business
May 29-30: ISpring Days
June 4: Built to Sell: Fixing the Profit and Legal Gaps That Kill Deals from Parakeeto
June 11: Lessons From A CEO: How To Hire & Inspire A Fully Remote Work From Anywhere Team from ROI Based Agile Coaching
June 26: Lead with Emotional Intelligence: Strengthen your EQ to Drive Results from The Perk
July 22 and 29: All Access: Change Management & Business Transformation 2025 from PEX Network
October 22-24: 21st annual Chief Learning Officer Symposium
Featured Book:
When We're in Charge: The Next Generation's Guide to Leadership by Amanda Litman (affiliate link to bookshop .org))
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
Live courses:
Enroll in the process documentation course and workshops here
The next free RevOps BootCamp session starts in October
Participate in the research for the next live course about employee onboarding
Emoji Key:
📝 Documentation | 🚢 Employee onboarding | $ Paid course/event/resource