Weekly newsletter #120
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I had a great time at the RevOpsAF conference last week and will start sharing the session recaps soon! I included some of my fellow attendees’ conference insights below in a special section this week.
Onto the curated resources!
Thanks to this week’s sponsor:
If you have helpful content, events, or other resources you think could help the readers here, consider sponsoring!
Last week’s most popular link:
Lisa González writes about making processes easily accessible and user-friendly 📝
What I've been reading, watching, and listening to:
A few posts about the RevOpsAF conference
Prudhvi Raju shares a great overview and moments from day 1 and day 2
Sophia Gaynes shares takeaways about frameworks, process, documenting, and more 📝
Nicole Looker shares highlights from Wednesday and Thursday
Dylan Ferguson writes takeaways from the keynote with Ryan Westwood about why RevOps is the power seat at the table
Breanna De Pretis shares a few themes seen throughout the conference
Sachin Sinha shares insights from Rhys Williams’ talk on The RevOps Readout and Cliff Simon’s talk on building a RevOps team to scale
Sandy Robinson shares highlights from Wednesday
Natalie Furness shares takeaways from Ryan Westwood’s keynote
Jasmine Powers shares food and activities to enjoy while in New Orleans, and other important visiting advice
LinkedIn
Jeff Ignacio writes about getting away from empty "future" statements and moving towards more concrete ways of developing partnerships, and shares frameworks discussed in his RevOpsAF session
Christi Williams writes about takeaways from an article validating two career paths: People Leadership (managing teams, developing others) AND Functional Leadership (driving innovation, owning strategy, shaping technical direction)
Nicole Pereira writes how RevOps is so hard to do since you need both hard and soft skills to be successful. You've got to be able to make the plans and push the buttons.
Kyle Lacy writes about how most CMOs don’t get fired because they suck at marketing, they get fired because they can’t align
Sameerah El-Jurf shares a visual about how high-performing employees don’t wait for recognition — they build the systems that help others thrive
Toni Hohlbein shares advice on how to promote to be the VP of RevOps
Madeleine Work writes about the second week as a first-time head of marketing in a brand-new industry 🚢
Joe Kleinwaechter writes that the one thing that surprises most new managers is how repetitive you need to be as a leader in order to get things to change 📝
Chloe Norris shares another way to think about the phrase “At my old work, we used to…” during training or onboarding 🚢
Kyle Coleman shares a 3/6/9 day plan for onboarding – which may be possible, if you have documentation ;) 🚢📝
Angela Fieseler writes about Learning Project Management and how you don’t need the PMP certification to do it well
Emir Atli writes about good questions to ask before accepting a marketing job, especially in leadership
Jennifer Crowe writes about regretting not documenting wins sooner 📝
Brendan Hufford writes that the best marketers don't have perfect systems - they have resilient teams full of deep generalists who adapt quickly
Chloe Marsh writes about how to retain great marketing talent at your company
Ali Schwanke writes about how to overcome analysis paralysis
Jeff Kushmerek shares how startups can fix the Sales-to-Customer Success handoff in 30 minutes
Jennifer Nixon writes about systems and processes to learn new things
Articles, Reports, Guides, Newsletters
Jasmine Powers writes about the skills from a previous career in cosmetology that carried over to a life as a marketing and operations professional
Jess Almlie shares a Collective Question Bank: What to Ask Stakeholders who are Requesting Training
Hector Carvalho writes about how Operational Efficiency Isn't About Speed, It's About Who's Struggling
Jeff Ignacio writes about Mid-Market vs. Enterprise Selling: What Revenue Leaders Need to Know
The Secret CFO writes about Long Range Plans: Where Dreams Go to Die
Anne-Laure Le Cunff writes about Why Writing Is the Best Tool for Personal Growth 📝
Phil Gamache and Darrell Alfonso speak with Moni Oloyede about the marketing ops identity paradox, attribution is a waste of time and GTM engineering is just sales ops (also a podcast)
Penny Penati writes about why no one’s following your new process—and how to fix it in 3 steps 📝
Sara McNamara writes about what you need to know from Scott Brinker's new State of Martech report
Ben Stroup writes about The Real Cost of Scope Creep: Understanding the Impact of Poor Project Leadership
Podcasts, Webinars, Videos
Sandy Robinson and Jeff Igancio discuss leadership playbooks on The RevOps Review – 36 minutes 🚢📝
Layla Pomper discusses documentation tools in a Process Driven video – 33 minutes 📝
Ashley Faus and Phil Gamache discuss content that matches human thinking by joining lifecycle, content and product on the Humans of Martech Podcast – 67 minutes 📝
Satej Sirur and Michael Hartmann discuss how to Create Content at Scale on OpsCast – 43 minutes
Joe Sandin and Brendon Dennewill discuss The Importance of Process in Technology Implementation on RevOps Champions – 55 minutes 📝
Featured Events or Classes:
May 21: How We Booked 5x More Sales Calls With This Webinar Funnel from Business Builders
May 22: Cracking the Growth Puzzle: Why Predictable Revenue Remains Elusive (and How to Finally Fix It) from RevOps Co-op
June 5 in San Diego: Pitch Perfect: Winning the Marketing Budget Conversation from marketingops. Com
Featured Book:
Chief in Tech: How Women are Breaking the Silicon Ceiling and Leading with Impact by Anna Radulovski
Featured Remote Jobs:
Director of Partnerships for HubSpot's App Partner ecosystem
Senior Manager of Marketing Analytics and Operations for a HealthTech company
A Few Ways I Can Help You
On-demand courses:
Live courses:
Enroll in the process documentation course and workshops here
The next free RevOps BootCamp session starts in October
Participate in the research for the next live course about employee onboarding
Emoji Key:
📝 Documentation | 🚢 Employee onboarding | $ Paid course/event/resource
Thanks, @jen, for highlighting my article!