Weekly newsletter #118
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I was delighted to be invited to the Employee Onboarding podcast with Erin Rice of Process Street a while ago, and it was released this week! You can listen here. Though the onboarding class is delayed until I finish my book and degree this year, that does allow more time to collect research from people like you!
And good news — I’ve now passed two classes for my Instructional Design master’s degree! 🎉
Onto the curated resources!
Thanks to this week’s sponsor:
If you have helpful content, events, or other resources you think could help the readers here, consider sponsoring!
Last week’s most popular link:
Jill Felska writes about how that “Quick Check-In” might be hurting your team
What I've been reading, watching, and listening to:
LinkedIn
Jeff Ignacio writes about creating a RevOps charter, and how communication executed well can separate the perception from a reactive function to a proactive function
Molly Graham writes that when someone flails in their first 90 days, it’s rarely because they’re bad at their job. It’s often because they didn’t get a map. 🚢
Kyle Lacy writes about the importance of starting a new role with a note on how you work, what matters, and what to expect 🚢
Sarah Zarling writes about how a tool isn’t a process, and a process isn’t a strategy
Evan Kubitschek writes about how most teams treat marketing ops like plumbing - they only care when 💩 shows up. That’s why their growth stinks.
Tiphaine Amblard writes about why you need to ask about business challenges to solve for before building an academy, and lessons learned from being HubSpot Academy’s first French-speaking Inbound Professor
Vanesa Cotlar writes about why HR cannot get rid of the people responsibilities of a manager
Odd Morten Sørensen shares a marketing operations matrix
Georgina Miller writes why small business owners should stop making someone in their 20s their first marketing hire
Kathleen Booth writes about hiring fractional executives vs. full-time executives
Cory Huff shares 10 ways marketing ops can be seen as strategic, innovative, and essential to revenue growth
Rosalyn Santa Elena writes about the characteristics that make a RevOps superstar
Adán Ortiz writes that Marketing Ops teams look different across different companies; however, they should always be trusted to be run independently to stay unbiased
Articles, Reports, Guides, Newsletters
Diana Lee writes about the Hidden Costs of Manual Processes 📝
Lindsey Mackereth writes about how neurodivergent employees are the canaries in the coal mines, highlighting problems that affect everyone—and suggesting solutions that could benefit everyone
Regina Gerbeaux writes about how to handle internal promotions at a scaling company
Gustavo Razzetti writes about how to Make Decisions Asynchronously – And Avoid Yet Another Meeting 📝
Vessela Clewley writes how Running Experiments = De-risking decision-making
Sara McNamara writes about why Email Is More Important Than ABM or AI
Darrell Alfonso writes about how to quickly grasp 4 essential data concepts
RevOps Co-op writes about how to be More Strategic: The Key to Growth in RevOps
Podcasts, Webinars, Videos
Sarah Ellis and Helen Tupper discuss increasing your impact by understanding your boss on the Squiggly Career podcast – 8 minutes
Mason McMullin and Amy Cook discuss how if your processes aren’t documented, shared, and owned, they might as well not exist on the Go To Market podcast - 25 minutes 📝
Jeff Ignacio, Olga Traskova, and Lonny Sternberg discuss earning a seat at the table: how RevOps becomes a trusted advisor in an Account Aim webinar – 46 minutes
AJ Driscoll, Michael Hartmann, and Naomi Liu discuss Why Marketing Ops Professionals Should Understand Product Marketing on OpsCast – 41 minutes
Brian Hughes and Leigh Anne Lankford discuss learning and development as a strategic player on the Learning Leader Spotlight – 20 minutes
Seth McGuire and Luke Martin discuss The ROI Dilemma: Unlocking the True Impact of Content Management & Sales Enablement in a webinar for Spekit – 58 minutes 📝
Jen Spencer and Yamini Rangan discuss The Sales-to-CEO Playbook: Lessons in Leadership, Growth, and Resilience for #GirlsClub – 57 minutes
Evan Kubitschek, Blaine Tetterton, and Austin Lopesilvero discuss documentation, stakeholder communication, and more on Mopping up the Moopsies – 68 minutes 📝
Featured Events or Classes:
Starting May 7: Growing & Scaling a Profitable HubSpot Services Business from HubSpot Academy
May 9 in San Diego: Coffee and Chatbots from marketingops .com
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
Live courses:
Enroll in the process documentation course and workshops here
The next free RevOps BootCamp session starts soon: join the waitlist for October
Participate in the research for the next live course about employee onboarding
Emoji Key:
📝 Documentation | 🚢 Employee onboarding | $ Paid course/event/resource