Weekly newsletter #114

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I am working on my RevOpsAF presentation and thought it could be fun to have real people representing the three common documentation personas in the session slides. I found volunteers on Linkedin for the first two, but the third still needs a volunteer — any brave souls want to be the face of “those who don’t want anything to do with documentation?” 🤣🙏 Please reply if so!

I recently made my documentation writing template free as a lead magnet for the documentation writing workshop, which you can find here. If you’d like it ungated, just reply to this email. I know you are already on one of my lists if you’re seeing this in your inbox (and not seeing it on the Substack site), thank you!

I’m starting work full-time at my university job on Monday, and I begin studying for a new Instructional Design Master’s degree on Tuesday, so I’m about to be VERY busy! 😬 I’ve made time on my very packed calendar to continue this newsletter, so I’ll let you know how the first week goes!

Onto the curated resources!

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Thanks to this week’s sponsor:

I don’t have a sponsor right now but I would like to thank Darrell Alfonso at The Marketing Operations Leader for referring 100 subscribers! ❤️. If you don’t already subscribe to this awesome resource, you can sign up below.

If you have helpful content, events, or other resources you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Emily Kramer shares 16 signal-based campaign ideas

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What I've been reading, watching, and listening to:

LinkedIn

• Jennifer Nixon writes how time management isn’t just about managing your schedule—it’s about managing your mindset

• Molly Graham writes about how one of the most underrated career accelerators is being the person who makes things happen

• Andrew Whatley writes why skipping needs assessments will sabotage your learning and training efforts

• Bradley Ciné writes about takeaways from Sales Enablement Collective’s NYC Summit

• Samantha Thompson writes how onboarding is the best program to show enablement's impact 𝘢𝘯𝘥 the single most important program it owns

• Colette Molteni writes how more talking doesn’t mean more buy-in and how you make your manager take your ideas seriously in 90 days

• Sangram Vajre asks if your CEO truly owns GTM—or are they outsourcing the most important job in the company?

• Emily Kramer writes about gaps in the marketing contractor market

• Nicole Pereira writes about how some businesses for sale are actually jobs for sale

• Crissy Saunders writes about top go-to-market hard pills—plus what you can actually do about them

• Jeff Ignacio writes about RevOps and change management📝 and operating cadences

• William J. Mathias, Jr. writes how when we ignore that performance is rarely individual, we risk building ineffective teams that look strong on paper 🚢

• Darrell Alfonso writes about the 5 core components of marketing strategy and planning—and what each one includes

Articles, Reports, Guides, Newsletters

• Jeff Ignacio writes how attribution is hard, but that doesn't make it any less impactful

• Sara McNamara writes about Getting Attribution Right: A MOPs Guide for Realistic Measurement

• Lavinia Mehedintu asks if your leaders are incentivized to support learning

• Anderson Campbell writes about Education-Led Growth: How Companies Win When Customers Learn

• Jana Darling writes about Why Associations Must Keep Marketing

• Jess Almlie writes about How to Start Creating Your L&D Measurement Strategy

• Exit Five shares a report about B2B Marketers’ salaries in 2025

• Intellum shares The State of Education-Led Growth Report

• Colette Molteni writes how if you Want People to Say Yes, then Influence Starts with Empathy

• Bryan Brown and Sangram Vajre write about The Rise of Services as a Software: How Go-to-market Is Changing Forever

• John Cutler writes about how some leaders are great at designing a company operating system, and others are not📝

• Vessela Clewley writes about why ideal customer profiles are the foundation for business operations and how to do the research

• Darrell Alfonso writes a breakdown of marketing strategy and planning and How to Build Your Personal Board of Advisors (Without Making It Weird)

• Irina Stanescu writes about what high performers know about doing hard things (like documentation ;) 📝 )

• Pete Crosby writes about The Four Pillars of a Whole Revenue Strategy - a guide for CEOs

• Maja Voje and Yaakov Carno write about The Secret Ingredient Behind Massively Successful SaaS Companies: Reverse Trials

• Lisa González writes about What It Means to Be a Process Champion 📝

• Regina Gerbeaux writes about how to layoff-proof your job... by writing yourself out of a job 📝

• Eddie Reynolds writes about How to Drive Adoption of Your GTM Processes

• MarketingOps .com asks if you can fill out the State of RevOps 2025 survey

• Amanda Natividad writes about Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

• Rebecca Knight writes about How to Get Better at Delegating in Harvard Business Review (3 free articles a month)

Podcasts, Webinars, Videos

• A MarTech conference panel discusses marketing operations: Tech stack roadmapping and lifecycle management – 45 minutes

• Layla Pomper discusses a Blueprint to Build Systems That Actually Work (Even If You Don’t Know Where to Start) on a ProcessDrien webinar – 76 minutes 📝

• Kate Mueller discusses the idea of a "Documentation Hierarchy of Needs on The Not-Boring Tech Writer podcast – 17 minutes 📝

• Matthew Volm and Oana Manolache discuss how to ditch the boring content: How RevOps Co-op built an audience of 15,000 people on the Game Changer series – 30 minutes

• Michael Caito and Mallory Glessner discuss how to Build a High-Performance Business with 6 Functions of Management on the Inside the Process podcast – 41 minutes 📝

• Randi Deckard and Fred Diamond discuss Sales, Strategy, and Scaling Revenue on the Sales Game Changers podcast – 27 min 📝

• RevOps Kickoff 2025 has several excellent on-demand sessions, including one on positioning and a career conversation – 1 hour each

• Blaine Tetterton and Austin Lopesilvero introduce themselves and the idea behind the Mopping up the Moopsies podcast – 46 minutes 📝

• Susan Cain and Lenny Rachitsky discuss the hidden power of introverts: How to thrive without changing who you are on Lenny’s podcast – 77 minutes

• Rachael McCormick and Shawnna Sumaoang discuss Ramping Up New Hires With Effective Onboarding on the Sales Enablement PRO Podcast – 10 minutes 🚢

• Sarah Ellis and Helen Tupper speak with Avivah Wittenberg-Cox and Andrew Aitken about insights on continuing your career into later life on the Squiggly Careers podcast – 35 minutes

• Tom Bowen and Jess Almlie discuss learning and development in the startup world on the L&D Must Change podcast – 47 minutes

Featured Events or Classes:

• April 1: B2B Website Optimization Teardown: Real Examples and Live Feedback from Exit Five

• April 2: Speakers as a System: The Ops-Driven Approach to Content at Scale from MarketingOps. com

• April 3-4: A new approach to accelerate work with Lately from Lucid

• April 8 in Santa Monica, CA: RevOps Spring Social dinner from Everstage

• April 10: What is business strategy 101 from Managerkind + L&D SHAKERS

• April 15: Winning from Day One: The Science of Sales Rep Ramping from RevOps Co-op 🚢

• April 16: Building Influence and Integrating Social Selling with Your CRM from SimpleStrat

• April 24: What L&Ds can learn from sales enablement to measure impact from Managerkind + L&D SHAKERS

• May 15: Design Unforgettable Learning Experiences from A New Spring

Featured Book:

• Human-Centered Marketing: How to Connect with Audiences in the Age of AI by Ashley Faus (Affiliate link to bookshop.org)

Featured Remote Jobs:

• Head of Customer Success at TrueDialog

• HubSpot RevOps & Technical Strategist at Process Pro Consulting

• Email Marketing Senior Manager at Confluent

• Revenue Operations Manager at Doppel

• Revenue Enablement Manager at Brisk Teaching

• Two partnership roles at Engine

• Senior Product Designer II, Records in User Experience at HubSpot

• Sr Demand Generation Manager at Zapier

• Director of GTM onboarding at Motive

• Learning Solutions Specialist at Atlassian

• Director of Professional Services Operations at Precisely

• Enablement Manager focused on Partner Learning & Content Experience at Zoom

• Head of Growth & Marketing Ops at Uberall

• Head of Marketing Analytics at Ethos

• Customer Success & Sales Operations Lead

• Founder in Residence at Vanta to build AI-first workflows in Go To Market

• Manager, Demand Generation and Marketing Operations at Enumerate

• Solution Engineer at Avidly

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A Few Ways I Can Help You

On-demand courses:

• How to Document Your Business Processes

Live courses:

• Enroll in the process documentation course and workshops here

• The next free RevOps BootCamp session starts soon - join the waitlist for October

• Participate in the research for the next live course about employee onboarding

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Emoji Key:

📝 Documentation | 🚢 Employee onboarding | $ Paid course/event/resource