Weekly newsletter #110

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

If you’re trying to convince your company to adopt RevOps, you can now read a draft excerpt from the second half of the industry/overall/community success chapter in my book that discusses the good and not-so-good reasons why a company may not launch a centralized department.

Speaking of centralizing, I curated and drafted some research about centralizing process documentation after hearing some great questions in my latest Maven class cohort. I’d love your feedback on the first draft here. Are there other questions you’d like to see answered or other ways you’d like to see the information organized? Would you like to add a quote to it? Eventually, this will be formatted into class slides, videos, blogs, etc.

Onto the curated resources!

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Thanks to this week’s sponsor:

If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Ben Stroup writes about RACI charts

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What I've been reading, watching, and listening to:

LinkedIn

• Cassie Young writes that when you’re networking, remember to HALT

• Sirvan Jackson writes how most project teams fix symptoms, not problems

• Mollie Bodensteiner writes how there aren't hard problems, just hard solutions

• Crissy Saunders writes how, now more than ever, Go-To-Market Operators need to think many steps ahead to be successful

• Mike Simmons writes about how operations talks about People, Systems, Data, and Tech - and it triggers PTSD, from Karen Steele’s B2BMX panel

• Lila Krutel writes about Why Instructor-Led Training (ILT) Still Matters, and its evolution at Gainsight

• Courtney Sembler writes about ongoing educational content for your customers

• Jeff Ignacio writes about how the deal desk can and should be a partner near the front of the deal helping with deal strategy

• Wes Kao writes about what you can do to demonstrate that you are strategic

• Darrell Alfonso shares the 9 top reports CMOs and marketing leaders want to see to effectively lead marketing

• Markus Rentsch writes about the level SaaS companies compete on in 2025 is customer value.

• Ana Mourão writes about the benefits of an I-Beam marketer

• Evan Kubitschek writes how the best marketing ops teams don’t work harder. They just recycle 90% of their work

• Maggie McClure writes why you should treat everyone in the organization as new employees during change management

• Ashley Faus comments on the pitfalls of forcing every marketing team to track to the revenue goals

Articles, Reports, Guides, Newsletters

• Lavinia Mehedințu writes about how can we support learning autonomy and Building a Learning Culture: What Works and What Doesn't

• Ethan Evans and Jason Yoong write about How to Manage Your Promotion Process

• Sara McNamara writes about how to avoid lead lifecycle design pitfalls

• Jeff Ignacio writes about Lead Processes for the Top of Funnel

• Molly Graham writes about how There’s No Such Thing as a Generalist

• Darrell Alfonso writes about marketing measurement finally explained in a simple way

• CJ Gustafson writes about Aligning Finance and Product for Success and the Four Product Manager Archetypes

• Hebba Youssef writes about HR perception issues

• Ashley Rudolph writes about Before You Assume, Try This: The Secret to Leading with Curiosity

• Kyle Lacy shares a Boardroom Translation Guide

• Jan-Niklas Frantz writes about Understanding B2B Buying Psychology: How to Help Your Buyers Make Confident Decisions

• Layla Pomper writes about Why SOPs Are Important: Benefits of Standard Operating Procedures (with video), and An Effective Communication Framework for Small Teams 📝

• Mike Grinberg asks: Is Your Firm a Prisoner to Discounting?

• Martin Roxby writes about why having product knowledge alone isn't enough for professional services consultants

• Phil Gamache and Darrell Alfonso talk to Jeff Lee about How Calm’s Billion customer message machine unites martech and engineering (also a podcast)

• Camela Thompson writes about Defining data quality: why your teams can’t agree and what you can do about it

• Manish Kapur writes about how to make change stick

• Tim Savage writes about Early Wins for a CRO: The First 90 Days of Impact 🚢

• Regina Gerbeaux writes about why your work as an operator really matters, and how to get everyone to recognize it 📝

• Donald Sull and Charles Sull write about How Leaders Champion Culture: Six Essential Lessons

• Thomas Hout writes about Secrets of Extraordinary Low-Cost Operators: They focus on more than efficiency and process improvements in Harvard Business Review (3 free articles a month) 📝

Podcasts, Webinars, Videos

• Emily DiLeo talks about how effective knowledge management drives research maturity in a Maven Lightning Lesson – 45 minutes 📝

• Juanita Woods, Lauren Aquilino, and Sydney Mulligan chat about Juanita's role as the bounty hunter, bookkeeper, and more on the Pretty Funny Business podcast – 54 minutes

• Chris Taylor and Jess Almlie talk about Designing and Measuring on Purpose on the L&D Must Change podcast - 22 minutes

• Stephanie Middaugh, Amber Mellano, and Steve Watt discuss where to succeed in enablement in 2025 on The Enablement Edge podcast - 37 minutes

• Jannelle Roscoe and Michael Hartmann discuss How to build a Marketing Ops career on a budget on the OpsCast podcast – 50 minutes 📝

• Christy Tucker and Srividya Kumar discuss The Power of Practice in Workplace Learning on the Learning + Podcast – 62 minutes

• Eric Stone, Bethany Ayers, and Brandon Mensinga discuss Jumpstarting Your Workplace Culture on The Operations Room podcast – 40 minutes

Featured Events or Classes:

• March 4: How to Lead at Hypergrowth Companies from Molly Graham

• March 5: 3 Reasons Why People Get Stuck at Senior Manager from Ethan Evans

• March 5: Closing the Strategy to Execution Gap: The RevOps Playbook for Growth from RevOps Co-op

• March 12: Break Free: The Method for Agency Breakthrough & Momentum from Revenue Ranch

• Starting April 4: Mastering Leading People in the Digital Age ($) from Dionne Mejer and MarketingOps .com

• Emily Kramer shares a discount for several curated courses on Maven

• September 8-10 in South Carolina: Build Grow Learn ($), apply to speak

Featured Book:

• Community Building for Marketers by Areej Abuali (affiliate link to bookshop. org)

Featured Remote Jobs:

• Vice President, Revenue Operations at Rithum

• Contract Senior Marketing Automation Consultant at Qualified Digital

• Senior Marketing Operations Manager at ImageTrend

• Marketing Automation Specialist at Payscale

• B2B Lifecycle Marketing Manager at Roo

• Marketing and GTM program manager at Teamwork

• Freelance Engagement Specialist for Reddit at HubSpot

• Staff Content Designer, Core Experiences at Gusto

• Several People team roles at Remote

• Marketing Operations Manager at YouScience

• Project Manager at Good Agency

• Customer Success Operations Analyst at Quickbase

• "On-air personality" to host webinars and podcasts for Radish agency

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A Few Ways I Can Help You

On-demand courses:

• How and Why to Document Your Business Processes — full course

  • The MarketingOps. com version includes the workbook and some marketing-ops-specific resources

Live courses:

• How to Document Your Business Processes — the next classes will likely be in June

  • See a preview of the first class in this Lightning Lesson recording on prioritizing

• Participate in the research for the next course about employee onboarding

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Emoji Key:

📝 Documentation

🚢 Employee onboarding

$ Paid course/event/resource