Weekly newsletter #109

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I have completed a draft exerpt from the industry/overall/community success chapter in my book about the problems in RevOps. You can read it here.

If you prefer reading to listening or watching, I also created a blog about the recent podcast episode where Ali Schwanke and I chatted about how good documentation practices can make your marketing team move faster. You can read that here.

Onto the curated resources!

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Thanks to this week’s sponsor:

If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Sara McNamara writes about the #1 indicator of whether someone will be successful in marketing operations

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What I've been reading, watching, and listening to:

LinkedIn

• Wes Kao writes about managers celebrating the behavior they want to see, such as speaking up when struggling

• Beau Brooks writes about how to prioritize sales team improvements

• Holly Goodliffe writes about what Customer Success practitioners can do if they think the product team owning the Digital Adoption Platform is a challenge

• Brooklin Nash shares frameworks for talking to your sales team

• Sara McNamara writes about actively managing your team’s priorities in marketing operations

• Ben Stroup writes about RACI charts

• Molly Graham writes about how helping people not be lost is one of the most important things to spend time on, and making sure your team knows what is expected of them before getting frustrated with them

• Sirvan Jackson writes about proactively and predictable preventing project overspending, and a $100K lesson about client conflicts 📝

• Claire Pockell-Wilson writes about handling and managing spinning plates in operations

• Darrell Alfonso writes about core marketing measurement methodologies explained in a simple way, and why campaign operators are the behind-the-scenes rockstars

• Ali Schwanke writes about changing your mindset if you’re waiting for the "right setup" or "right equipment" to create videos

• Gagan Biyani writes about what he’s doing differently at his 3rd startup in 15 years

• Kristen Kelly writes about combatting employee apathy at agencies

• HubSpot Academy is doing a survey and calls for persona research

• Josh McClanahan writes why you should take an hour every month to meet with someone in RevOps at a company a stage ahead of yours, and the ideal times to shift from reactive to proactive

• Alysha Khan writes about best practices for naming conventions

• Dee Acosta writes about how most marketing ops leaders don’t have board-level KPIs, and that puts them at risk

• Charlie Saunders writes about why your "reporting problem" is actually an operational problem

• Mike Grinberg writes about how a great consultant knows the right questions to ask so that they can create more certainty by pattern-matching the current situation to their depth and breadth of past experience

Articles, Reports, Guides, Newsletters

• Jeff Ignacio writes about RevOps at the Seed Stage: Experimentation, Automation, and GTM Strategy

• Mike Rizzo writes about What 600 Marketing Ops Pros Say About the State of Their Profession

• Nahla Davies writes about 7 mistakes that are holding your knowledge base back📝

• Eddie Reynolds writes about the Difference Between a CRO and GTM Ops

• Luke Hobson writes about the Life of an Instructional Designer in Higher Education

• RevOps Co-op and MarketingOps share The 2025 State of RevOps survey related to data

• Krista Moroder writes about The Rotation Program That Keeps Engineers Learning — and Not Leaving

• Rand Fishkin writes about an unpopular opinion that Public Relations is the Future of Marketing

• Anderson Campbell writes about: What is Education-Led Growth?

• Ben Stroup writes about Why Meeting Notes Are Worth Your Time 📝

• Vessela Clewley writes about measuring BizOps success

• Maja Voje writes a mental and practical guide to world-class GTM execution

• Emily Kramer and friends write and talk about how to tell a consistent story, using perceptions to shape your narrative

• PeopleStorming shares A Simple Framework for Navigating Uncertainty

• Darrell Alfonso writes about How to Build Your Ops Team by Annual Recurring Revenue Levels

• Wes Kao writes about why marketers should develop adjacent skills to become a sharper operator

• Danielle Messler writes about Sean Lane’s 4 Reasons Marketers Need To Be Best Friends With RevOps

Podcasts, Webinars, Videos

• Emily Kramer and friends discuss how to handle marketing requests on the Dear Marketers Podcast – 54 minutes

• Sarah Cunningham-Scharf and Emily DiLeo discuss Why Most Research Repositories Fail (and How to Ensure Yours Succeeds on a Great Questions webinar – 57 minutes 📝

• A panel for Perspectives discusses how to go from new hire to high performer in a webinar for Predictive Index – 58 minutes 🚢

• Kimi Corrigan and Justin Norris discuss The Journey to VP of Marketing Ops on RevOps FM – 45 minutes

• Leore Spira and Sandy Robinson discuss Building RevOps from scratch, creating trust, and more on the RevOps Unboxed podcast – 42 minutes

• Jess Cook and Dmitry Shamis discuss Creating a Collaborative Content Strategy on the What’s Your Process podcast - 36 minutes

• Daphne Costa Lopes and Amy Weaver discuss Turning Customer Success into a Revenue Growth Engine on the RevOps Champions podcast – 47 minutes

• Bethany Stachenfeld, Toni Hohlbein & Mikkel Plaehn discuss what to do when you have no moat on The Revenue Formula podcast – 39 minutes

Featured Events or Classes:

• On-demand: Account-Based Go-to-Market (GTM) Certification from Demandbase

• February 25: Synergy between MOps Pros and Content Pros from MarketingOps.com

• February 25: Diverse Voices in Customer Education: Panel Discussion from CustomerEducation.org

• February 25: Reckitt’s Formula for Smarter Marketing Spend: Turn Budget Chaos into Strategic Growth from Uptempo

• February 26: How Practical Assessments Drive Customer Success and Product Adoption from Bongo

• March 6 and 7: Foundations Bootcamp ($) from ProcessDriven

• March 25-26: MarTech Conference

• May 15-16: Executive Communication and Influence for Senior ICs and Managers ($) from Wes Kao

Featured Book:

• B2B PR That Gets Results by Michelle Garrett (affiliate link to bookshop. org)

Featured Remote Jobs:

• Part-Time HubSpot Implementation Specialist at GeniusHub

• Marketing Automation Manager at Hexagon Manufacturing Intelligence

• Head of Marketing at Doist

• Talent Operations Specialist at Doist

• Customer Success Associates at Openprise

• Customer Success Manager at Zillow

• Editorial Lead at Clay

• Marketing Technology Solutions Architect at Square

• Sales Enablement Manager at Egnyte

• Revenue Operations Manager at Common Room

• Staff UX Writer at Motive

• Customer Marketing Manager at Jasper

• Director of Revenue Technology at PandaDoc

• Revenue Operations Analyst at Volante Technologies

• Enablement Manager, Partner & Professional Services at Airtable

• Revenue Operations Manager at Abridge

• Director of Customer Success at Magic School

• Senior Manager, Demand Generation and Customer Marketing Manager at Sendoso

• Product Communications Director at GoFundMe

• Strategic Customer Success Manager at Transcend

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A Few Ways I Can Help You

On-demand courses:

• How and Why to Document Your Business Processes — full course

  • The MarketingOps. com version includes the workbook and some marketing-ops-specific resources

Live courses:

• How to Document Your Business Processes — the next classes will likely be in June

  • See a preview of the first class in this Lightning Lesson recording on prioritizing

• Participate in the research for the next course about employee onboarding

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Emoji Key:

📝 Documentation

🚢 Employee onboarding

$ Paid course/event/resource