Weekly newsletter #108
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
Last week, the Marketing Deconstructed podcast released an episode where Ali Schwanke and I chatted about how good documentation practices can make your marketing team move faster. You can watch it here, or listen on Spotify here.
I am also continuing the make slow progress on book writing, finishing the draft of the final research question for the individual success chapter: What RevOps project are you working on right now that excites you?
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!
Last week’s most popular link:
Adam Grant writes about how to be a better critical thinker
What I've been reading, watching, and listening to:
LinkedIn
Nick Lawrence writes about how if you’re struggling to prove enablement’s impact, then your bar might be too high
Molly Graham writes how it is amazing to watch the change when people know what they need to do and how it is connected to the bigger picture
Darrell Alfonso writes about How to Handle Conflict Like a Pro: Takeaways from a Marketing Ops Huddle
Kristen Kelly writes about the problems with conflating scoping and pricing
Rosalyn Santa Elena writes about how being in RevOps sometimes means being the tech stack police
Sara McNamara writes about the #1 indicator of whether someone will be successful in marketing operations
Adam Delehanty shares the Duolingo handbook 📝
Rebecca Nash writes about how working in Ops is like having a big, constantly changing puzzle
Jen Spencer writes about how women are often told they need to “take more risks.” But what if we reframed risk as strategy?
Leore Spira shares takeaways from speaking at Revenue Next IL Conference in Tel Aviv
Articles, Reports, Guides, Newsletters
Jeff Ignacio recaps a conversation with Ruchi Varshney about the modern billing tech stack, system, and silos
The Secret CFO writes about what the CFO role may look like in 2035 and how to stay relevant
Daphne Costa Lopes writes about how you're never really done onboarding your customers
Maja Voje and Paweł Huryn share 7 Free Tools from Product Management Toolbox to Drive 10x Impact on Your Business
Sara McNamara shares dashboard creation templates and best practices
Emily Kramer writes about The Shift to Account-Driven Go-to-market
Darrell Alfonso writes a Breakdown of GTM Ops vs. MOPs vs. RevOps
Danielle Messler writes about What to Say When Your CEO Asks You to Go Viral
Colette Molteni writes about Why Technical Skills Won’t Save You From Office Politics (But This Will)
Ashley Rudolph writes about what to do if You’re Great at Your Job But Still Overlooked
Cal Newport writes about the model of ‘cooking:’ a workflow designed to enable someone with a high-return skill to spend most of their time applying that skill, without distraction
Layla Pomper writes about 7 Tips to Transform Your Team’s Work Habits and Improve Business Operations (also in a video)
Zaharo Tsekouras shares a quiz to find out if you should hire a Chief of Staff or COO
Morra Aarons-Mele is seeking business professionals with ADHD, anxiety, or other brain differences to participate in a 5-minute survey for research for a book on this subject for the Harvard Business Review Press
Birdview shares a blueprint for new professional services leaders
Cynthia Kristensen writes about Five Marketing Strategy Frameworks to Choose From for Business Success
Jess Almlie writes about asking yourself: Do We Want Behavior Change or Information Transfer?
Podcasts, Webinars, Videos
Emily Kramer and Leah Tharin discuss and debate the death of marketing channels on the PRODUCTEA podcast – 52 minutes
Hassan Irshad and Jeff Ignacio discuss building a world-class RevOps department on The RevOps Review – 25 minutes
Cassie Young, Bethany Ayers, and Brandon Mensinga discuss First Team Loyalty: The Key to Executive Success on The Operations Room podcast – 53 minutes
Michelle Garrett and Ali Schwanke discuss PR Mastery for Small Businesses: Strategies That Work on the Marketing Deconstructed podcast – 44 minutes
Shari Worthington and Sean Lane discuss Bridging Academia and Entrepreneurship: Practical Lessons for Founders on the Operations with Sean Lane podcast – 45 minutes
Featured Events or Classes:
February 19: How effective knowledge management drives research maturity from Emily DiLeo 📝
February 25: How to build a resource utilization formula that works for your business from Parakeeto and Float
February 26: Content Beyond event from Optimizely and Ann Handley
February 27: Startup legals: what not to f*ck up from Operations Nation
March 4: Success Strategies For Boosting Employee And Customer Engagement from eLearning Industry
Featured Book:
Why Are We Here? Creating a Work Culture Everyone Wants by Jennifer Moss (affiliate link to bookshop. org)
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
The MarketingOps. com version includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — the next cohort will probably be in April, perhaps with the one-session workshops in March
See a preview of the first class in this Lightning Lesson recording on prioritizing
Participate in the research for the next course about employee onboarding
Emoji Key:
📝 Documentation
🚢 Employee onboarding
$ Paid course/event/resource