Weekly newsletter #105

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I haven’t quite finished the second section of my book’s Chapter 7 about individual success in RevOps, answering the research question about each expert’s path into RevOps. It should be ready to read next week!

Onto the curated resources!

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Thanks to this week’s sponsor:

If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Jen Igartua writes how the perfect size for a RevOps team is a reflection of your roadmap

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What I've been reading, watching, and listening to:

LinkedIn

• Jen Spencer writes how empathy is often misunderstood in business and leadership, and how sharing your perspective might just change the entire conversation

• Darrell Alfonso shares takeaways from marketing ops interview bootcamp, and 9 Things I Wish Others Understood About Marketing Operations & RevOps and how the first 90 days can make or break your new job

• Sara McNamara writes about questions to ask if a company asks you to complete a project or do "homework" during an interview process

• Sirvan Jackson writes about how much communication is too much and how much is too little

• Mollie Bodensteiner writes about the value of going incognito to experience your customer journey

• Caterina Torres shares advice when colleagues ask how to be organized

• Marybeth Alexander writes how plain language isn't lazy writing—it's considerate writing

• Kristen Kelly writes about what to do if your agency finds itself in an overservicing trap

• Sangram Vajre shares a summary deck of metrics for CEOs to align on

• Marcel Petitpas shares why your agency’s resource planning feels broken

• Nikki Anderson shares the biggest mistakes in user research processes

Articles, Reports, Guides, Newsletters

• CJ Gustafson writes how most employees don't actually understand your business model and how to fix that

• Manasi Shukla writes about Why Customers Abandon Ship After Your Perfect Onboarding

• Mike Rizzo writes about Bridging the Gap: How to Align Analytics Across Sales, Marketing, and Support; and A MOps Leader’s Playbook for Data Ownership

• Wes Kao writes about why you shouldn’t have to hop on a call because someone else is too lazy to write a clear message

• Eric Karofsky writes about Why You Need a Chief Experience Officer — the Right One

• Daphne Costa Lopes writes about why most executive business reviews fail and how to fix them

• Rob Armstrong writes about how collaboration between Product and Customer Support can create Product and Customer Value

• Ben Stroup writes a book review for How Big Things Get Done: A Guide to Rediscovering the Power of Project Planning

• Eddie Reynolds writes about The GTM Efficiency Pyramid Framework

• Karl Sakas writes a guide for how to acquire another agency

• OnlyCFO writes about Getting Software Budget Approved

• Gainsight shares an essential guide to customer education

Podcasts, Webinars, Videos

• Sara McNamara and Jeff Ignacio discuss boosting efficiency and redefining marketing ops on The RevOps Review podcast – 27 minutes

Featured Events or Classes:

• January 25: The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success from Exit Five

• January 29: The System Reigns Supreme: Mastering Business Growth from Grosso University

• February 3: Financial Foundations for Growth: Elevating Profitability & Cash Flow in Your Marketing Tech Consulting Agency from MarketingOps.com

• February 12: Why Most Research Repositories Fail (and How to Ensure Yours Succeeds) from Great Questions and The Current 📝

• Starting March 3: Knowledge Management for UXR course ($?) from The Current 📝

Featured Book:

• The Revenue Operations Manual by Sean Lane and Laura Adint is on sale for 30% off. Use code SALE30 at checkout.

Featured Remote Jobs:

• Manager, Revenue Strategy & Operations at Quickbase

• Senior Marketing Automation Specialist at Okta

• Several marketing roles at Drata

• Head of Revenue Operations at Aiwyn

• Many part-time roles at a HubSpot agency

• Sales Engagement Strategy Program Manager at Block

• Marketing ops and sales ops program managers at Apollo GraphQL

• Executive Director at She Has a Deal

• Revenue Operations Manager at Beyond

• Customer Success Manager at Popl

• Marketing Attribution & Analytics Consultant (Bizible/Marketo Measure) at GNW consulting

• Sr. Manager, Marketing Operations at Pluralsight

• Marketing Operations & Analytics Manager at Perceptyx

• Customer Advocacy Marketing Manager - Events at Zapier

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A Few Ways I Can Help You

On-demand courses:

• How and Why to Document Your Business Processes — full course

  • The MarketingOps. com version includes the workbook and some marketing-ops-specific resources

Live courses:

• How to Document Your Business Processes — the next cohort will probably be in April, perhaps with the one-session workshops in March

  • See a preview of the first class in this Lightning Lesson recording on prioritizing

• Participate in the research for the next course about employee onboarding

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Emoji Key:

📝 Documentation

🚢 Employee onboarding

$ Paid course/event/resource