Weekly newsletter #104

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I have finished the first section of my book’s Chapter 7 about individual success in RevOps, answering the research question about what training or background makes someone successful in RevOps.🎉 Read it here.

Onto the curated resources!

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Thanks to this week’s sponsor:

If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Wendy Lampert shares 2030 RevOps predictions

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What I've been reading, watching, and listening to:

LinkedIn

• Brittany Downey writes about asking if marketing speaking to everyone and being everywhere is actually preventing us from having an impact on the people who need us most?

• Jen Igartua writes how the perfect size for a RevOps team is a reflection of your roadmap.

• Paul Seaton writes how trying to grow your way out of bad unit economics will build an agency you hate

• Leore Spira writes about streamlining your deal desk for faster growth

• Mike Rizzo writes how marketing operations is a critical, cross-functional discipline that functions as the Product Manager of the go-to-market tech stack, and shares 3 lessons and 7 predictions that define the future of Marketing Operations

• Paul Wilson shares about the MOPS-OPOLY board game

• Emily Kramer writes why your marketing team's weekly meeting should be on Tuesday, not Monday (also in the newsletter on cadences)

• Jessica Kao writes about the 4 key areas that you need for a digital transformation to be successful

• Kirun Goy writes about 9 red flags to watch for (and how to fix them) related to teams that fear speaking up

• Daphne Costa Lopes writes about the first time someone cried in a 1:1 meeting

• Sara McNamara writes about the biggest red flags in organizations that may not be healthy for someone in Marketing Operations, things that would be helpful to know at the beginning of a marketing operations/revenue operations career

• Eddie Reynolds writes how most of the work in RevOps is a complete waste of time if management doesn’t drive adoption

• Rosalyn Santa Elena writes how many people are confused about what "being strategic" means in RevOps

• Leslie Greenwood writes about the problem of conferences that lack women speakers and how to fix it

• Alysha Khan writes how to tell the difference between a process problem and a technology problem

• Chris Willis writes why when you’re starting a new role (or client), asking "8-year-old" WHY questions can benefit you greatly 🚢

• Jen Spencer writes about how to rethink Sales Kickoff events

• Marybeth Alexander writes why search is so important in knowledge bases 📝

Articles, Reports, Guides, Newsletters

• Sara McNamara shares a growth roadmap template: How to expand from Marketing Operations into Revenue Operations

• Ethan Evans and Jason Yoong write about how to improve your people skills

• Maja Voje and Wes Bush write about One Page, <20 min: All You Need to Craft Your Business Strategy

• Fabrizio Benedetti writes about the Seven Action Model for documentation 📝

• RevOps Co-op writes about Growing RevOps from a Team of 1 to 5

• Kanako Tone writes about why being “T-Shaped” might not be enough anymore

• Ben Stroup writes about Why Strategy Without Execution Falls Apart

• Darrell Alfonso shares the 7-P Marketing Operations Assessment Guide, the marketing ops wheel, and more

• Irina Stanescu writes about mistakes to avoid when writing self-assessments

• Paddy Moogan writes about The State of Digital Agencies in 2024

• Rachel Schlund and Vanessa Bohns ask: Do New Hires Really Understand Your Policies? 📝 🚢

• Brian Williamson and Te Wu write about the Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

• Bottleneck Breakers shares guides for Setting up your Slack channels for team comms and How to handle terminations after a failed Performance Improvement Plan

• Wes Kao writes about how to give high-quality feedback quickly

• Jess Almlie When You Have to Take the Order in Learning and Development roles, Find the Opportunity

• Adi Klevit writes about building a process-integrated culture in your business 📝

Podcasts, Webinars, Videos

• Mike Rizzo, Darrell Alfonso, and Rachel Bryant discuss how Marketing Operations teams are evolving from tactical executors to strategic enablers of the buyer’s journey experience on The RevRoom podcast – 50 minutes

• Sandy Robinson, Olga Traskova, Louis Poulin and more discuss 2025 RevOps predictions on the RevOps Circle podcast – 21 minutes

• Crissy Saunders talks about 4 Ways GTM Ops is Different than RevOps on The Revenue Growth Architects show – 8 minutes

• Jody Lumsden and Jess Almlie discuss The Intersection of L&D and Change Management on the L&D Must Change podcast – 58 minutes

• Sam Lau and Jeff Ignacio discuss Mastering Go-To-Market Enablement on the RevOps Review podcast – 22 minutes

• Matthew Volm, Mikkel Plaehn, and Toni Hohlbein discuss the difficulties of community-led growth on the Revenue Formula podcast – 45 minutes

• Raja Walia and Andrea Lechner-Becker discuss How to Build a Career in Marketing Operations on Old Fashioned Marketing – 31 minutes

• Matthew Volm and Sean Lane discuss Building a Thriving Community for 14,000 RevOps Leaders on the Operations with Sean Lane show – 31 minutes

• Several team members at Remote discuss Asynchronous work in action and its impact on global teams on the Async Power Hour webinar – 46 minutes 📝 🚢

• George B. Thomas, Kyle Jepson, and D’Ana Guiloff discuss Defining Your Role and Demonstrating Your Value for the HubSpot Admin HUG event – 56 minutes

Featured Events or Classes:

• January 21: Wine & Wisdom: Pouring Ideas for MOPS Success in San Diego, from MarketingOps .com

• January 21: The MarOps Playbook from MarketingOps . com

• January 21: Balancing Tech, Talent and Leadership from Verified First and Breezy

• January 22: The Revenue Growth Playbook for 2025 from Salesloft

• January 22: Revenue Revolt from Revenue Magazine

• January 23: The State of RevOps: Key Trends Investors Must Know from Domestique

• Starting January 27: Overwhelmed to Organized: 5 Days to Seamless Systems from Jen Lehner

• January 27: Managing Up Mastery from Melody Wilding

• January 27: Where’s the door? Prepping for a successful exit in the USA from Operations Nation

• February 3: Thinking in Stories ($) from More to That

Featured Book:

• Make Work Fair: Data-Driven Design for Real Results by Iris Bohnet and Siri Chilazi (affiliate link to bookshop.org)

Featured Remote Jobs:

• RevOps Squad Lead at Remote

• Head of Community at Capsule

• Sales Operations Manager at Alma

• Marketing Operations Lead - Canada at Info-Tech Research Group

• Director, Demand Generation at TTEC Digital

• SEO Manager at Zebra

• Marketing Operations Manager at Bonusly

• Several marketing roles at GC AI

• Many roles at Superhuman

• Demand Generation Lead at ClickUp

• Senior Manager, GTM Enablement - Customer Success at HubSpot

• Director of Product Marketing at Uptempo

• Customer Onboarding Strategist, Mid-Market at MuckRack

• Revenue Operations Solutions Architect (US, Canada or LATAM) at Go Nimbly

• Marketing Operations Manager at User Interviews

• Several roles at Scrappy ABM

• Senior Manager, Client Services at SketchDeck

• CRM Admin & Revenue Operations Specialist at ECP

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A Few Ways I Can Help You

On-demand courses:

• How and Why to Document Your Business Processes — full course

  • There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources

Live courses:

• How to Document Your Business Processes — the next cohort will probably be in April, perhaps with the one-session workshops in March

  • See a preview of the first class in this Lightning Lesson recording on prioritizing

• Participate in the research for the next course about employee onboarding

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Emoji Key:

📝 Documentation

🚢 Employee onboarding

$ Paid course/event/resource