Weekly newsletter #103
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I am working to finish the first section of my book’s Chapter 7 about individual success in RevOps, answering the research question about what training or background makes someone successful in RevOps.
Onto the curated resources!
Thanks to this week’s sponsor:
If you have a human-centric resource you think could help the readers of this newsletter, consider sponsoring it!
Last week’s most popular link:
Crissy Saunders writes about the dashboards to create with funnel metrics
What I've been reading, watching, and listening to:
LinkedIn
Wendy Lampert shares 2030 RevOps predictions
Grace Bueckendorf Wright shares habits for working up from intern to director of strategy at the same marketing consulting firm over 8 years
Matt Volm writes about how to build out your RevOps team (or restructure the one you currently have)
Molly Graham writes about how unclear ownership is honestly the single thing that slows most companies down
Kyle Lacy shares the multiple templates used over the last decade for content marketing production 📝
Sara McNamara writes about collecting RevOps salary information for a free resource, the benefits of remote work, and what High-performing Marketing Operations professionals will and won’t do in 2025
Abi Williams shares tips for managers to revamp your 1:1 sessions
Darrell Alfonso writes about the 7 roles of operations leaders (continued in the newsletter)
Milly Tamati writes how the same thing that happened for remote workers is going to happen for generalists - rapid mainstream adoption followed by new organizational structures built around them
Sydney Mulligan writes how buying tech is not the solution
Ian Shields writes about how an underrated aspect of efficient and sustainable growth is good naming conventions 📝
Rosalyn Santa Elena writes about your current state of RevOps in 2025
Nick Lawrence shares 5 signs your enablement is “checking the box” vs driving real change
Kristen Kelly writes that if you are looking at agency core metrics in a silo, you may be making the wrong decisions
Articles, Reports, Guides, Newsletters
Christina Kay writes about Balancing Glinda and Elphaba: Redefining Leadership, Breaking the Status Quo, and Defying Gravity in Business
Adi Klevit writes about Five Common Scalability Challenges and How to Overcome Them
Melissa Houston writes about Empowering Women Executives: Financial Literacy For C-Suite Success in Forbes (4 free articles a month)
Pavilion and RevOps Automated share The RevOps Blueprint for Efficient Business Growth
Chris Caesar writes about the top causes of a high turnover rate
Rand Fishkin writes about The Biggest Mistake We Make When Asking: “Where Are My Customers?”
Rebecca Homkes writes about The Best Way for Marketers to Get Ready for 2025's Uncertainty (Hint: It's Not Trad Planning)
Bottleneck Breakers shares how to create an internal knowledge base and How to Turn Around a Struggling Department With a 90-Day-Framework 📝
Workshop shares a template for How to Run an Internal Communications Audit
Olena Bomko shares a Website Messaging. SaaS/Tech Homepages Playbook
Wes Kao writes about how “Looks good to me” is a lazy default: Why managers should give feedback on work output
Pete Crosby asks Do you know the Strategic Drivers that cause Pain for your Buyers?
David Lancefield writes about What Effective CEOs Do After Their First 90 Days in Harvard Business Review (3 free articles a month)
Podcasts, Webinars, Videos
Michael Richman and Adi Klevit discuss A Buyer’s Guide To Documenting and Following Processes on the Systems Simplified podcast – 18 minutes 📝
Layla Pomper discusses How to Create a Process Map for ProcessDriven – 22 minutes 📝
Cliff Simon and Jeff Ignacio discuss evolving challenges and opportunities in revenue operations on The RevOps Review podcast – 25 minutes
Dan Tyre and Zivile Einikyte discuss How to Make 2025 Your Best Year Ever on The Perception Paradox show – 47 minutes
Leanne Dow-Weimer and Michael Hartmann discuss how Data-Driven Marketing Needs Humanity Too, on the OpsCast podcast – 51 minutes
Sara Detrik, Lauren Aquilino, and Sydney Mulligan discuss how B2B has been so freaking boring on the Pretty Funny Business podcast – 70 minutes
Featured Events or Classes:
January 16: Lessons from Airtable's 75-Day Academy Launch from Skilljar
January 16: Annual Planning for Agencies in 2025 from Parakeeto and Rob Sayles
January 23: How to scale your personal brand through thought leadership from HeyOrca
January 23: Online AMA for scaling founders with Milly Barker from OneTech Events
Starts January 23: Breaking the Imposter Cycle w/ Hana Jacover from Women In Revenue
January 31: Driving Rep Outperformance and Sales/CS Collaboration from RevOps Village
Starts February 12: Transform Your Sales Process With Design Thinking Methods w/ Ashley Welch from Women in Revenue
On-demand: Bae Startup Foundations
Featured Book:
Reset: How to Change What's Not Working by Dan Heath (affiliate link to bookshop.org)
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — the next cohort will probably be in April, perhaps with the one-session workshops in March
See a preview of the first class in this Lightning Lesson recording on prioritizing
Participate in the research for the next course about employee onboarding
Emoji Key:
📝 Documentation
🚢 Employee onboarding
$ Paid course/event/resource
From Wendy Lampert's predictions - holographic collaboration! There are always nuggets of great information when I click into these recommended articles and conversations. Thanks Jen!