Weekly newsletter #90
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I’m working on a draft of my MOps-Apalooza talk on 'Create a system to keep your process documentation in use and updated' based on the class I teach with the same name.
I’d love to know —
What documentation creation and maintenance process questions would you like answered?
Please reply to help improve the session, and thank you in advance!
Onto the curated resources!
Thanks to this week’s sponsor:
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Last week’s most popular link:
APQC shares a guide for Best Practices in Process Improvement 📝
What I've been reading, watching, and listening to:
LinkedIn
Sirvan Jackson writes about making the shift from a tactical executor to a strategic operator, and how operators stall in their careers because leadership doesn't see it as a strategic role
Jonathan Fianu writes Reflections on Climbing the RevOps Ladder: Part 2
Heidi Kirby writes about how burnout doesn't just come from being overworked
Ali Schwanke writes about how today’s buyers need up to 27 touchpoints before making a purchase decision
Daphne Costa Lopes writes how Customer Success is going to change – instead of scaling problem-solving, we need to scale value creation
Kyle Poyar writes how the next hot go-to-market hire will be the ops owner
Mike Rizzo writes about the connection between Marketing Operations and Sales Operations
Kristen Kelly writes how discussing utilization with your team as a means to improve or increase it is inherently risky
Gagan Biyani writes about how to get into a writing flow as a busy founder/CEO
Jeff Ignacio writes about setting up a sales pipeline hygiene mechanism for a startup
Rachel Nazhand writes about the importance of telling senior leaders WHY are we building instead of WHAT we are building
Crissy Saunders writes how If you start your go-to-market ops projects at the solutioning phase - you are doing it wrong
Matt Volm writes an interpretation of 6 common RevOps requests 📝
Molly Graham writes about how the best and worst part of scaling companies is that everything changes all the time
Lisa González writes that many successful entrepreneurs and innovative leaders reject the idea of being process-oriented, but don’t know what it really means
Articles, Reports, Guides, Newsletters
Sara McNamara writes about The Lead Washing Machine
Darrell Alfonso writes about how to develop an effective Martech strategy, marketing ops habits, and more
Wes Kao writes about how to regain control of a meeting
The Secret CFO writes about C-Suite Politics Part II
Annabelle Roberts and Ayelet Fishbach write about Why People Will Pay a Premium to Complete a Task Sooner for Harvard Business Review (3 free articles a month)
Vessela Clewley writes about the two points of view for crafting a strategy
Adi Klevit writes about how to avoid a Common Challenge In Getting Your Business Processes Followed, and when to build a business process 📝
Kim Scott writes about creating a collaboration hierarchy
McKinsey & Company report on breaking operational barriers to peak productivity
Gustavo Razzetti writes about 15 Ways to Build a Better Culture With the Culture Design Canvas 📝🚢
CJ Gustafson writes about outrunning your overhead costs
Kyle Poyar writes The emerging startup playbook
Ethan Evans, Jason Yoong, and Wes Kao write about What Your Manager Won't Tell You: The Art of Managing Up
Maya Grossman writes about The "Formula" To Building Relationships That Get You Promoted
Kanako Tone writes about Making the Most of Q4 Down Time: An End-of-Year RevOps Cleanup list 📝
Jacki Leahy writes about Awareness of Awareness
Podcasts & Webinars
Emmily Bowman and Ranya Barakat discuss Emmily's transition from data analytics to founding Braid Babes on The Disruptive Leader podcast — 44 minutes
Carly Valancy and Christina Garnett discuss Reaching Out 201 on The Women’s MBA podcast — 37 minutes
Brooke Bartos, Kimi Corrigan, Justin Norris, and Moni Oloyede discuss how marketing ops is taking on a more strategic role in the marketing organization for the MarTech fall conference — 57 minutes with a documentation shoutout from Justin! 📝
Featured Events or Classes:
October 28-31: Operational Efficiency Unleashed from Avidly
Lenny’s List now has a curated selection of top Maven cohort courses to consider
Featured Book:
Featured Remote Jobs:
Sr. Salesforce Consultant and Sr RevOps Consultant at Hyperscayle
Director of Demand Generation Marketing at Solutions By Text
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
I’ll be making a new live course on employee onboarding — participate in the research that will shape the course
Emoji Key:
📝 Documentation
🚢 Employee onboarding