Weekly newsletter #89
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I’m catching up with a few blogs to thank people who’ve had me on their podcasts the past few months, starting with Mark Lerner and the RevAmp podcast. You can read, listen, or watch our conversation about documentation in revenue operations here.
Onto the curated resources!
Thanks to this week’s sponsor:
Plan smarter, not harder. The Blueprint for Marketing Planning offers a step-by-step framework to streamline campaign and budget planning while aligning with business goals. Get expert guidance to create, execute, and optimize plans that drive results. Download your copy today and take control of planning season.
Last week’s most popular link:
Lisa González writes about the costs of not having clear processes, and how to calculate them
What I've been reading, watching, and listening to:
LinkedIn
Kristen Kelly writes about the struggle for agency operators with the gap between Delivery and Business Operations
Jeff Ignacio writes about which project management style makes sense for the revenue operations projects you're working on
Darrell Alfonso shares 15 years of marketing operations experience in 10 quick lessons, and marketing operations red flags
Melissa Rosenthal writes about the problem of brand debt
Mike Simmons writes about how to be a better leader - start with communication
Nick Bryner writes about client onboarding and documentation
Rachel Nazhand writes about a process efficiency improvement that almost lost two clients worth 3x salary
Kyle Denhoff writes about a 6 step annual planning process for marketing
Articles, Reports, Guides, Newsletters
APQC shares a guide for Best Practices in Process Improvement 📝
Brian Halligan writes about a Startup Founder To Scaleup CEO’s Journey from $0 to $25billion
Vikash Koushik writes about your first 30 days in RevOps: How to hit the ground running and keep the train on the tracks 🚢📝
Emily Kramer shares the MKT1 Guide to Annual Marketing Planning
Jeff Kew writes about how Neglecting Marketing Ops is costing you growth
Jeff Ignacio writes about annual planning: Total Addressable Market
CFO Secrets shares C-Suite Politics Part I: Partners in crime: CEO
Jill Felska writes about flexible holiday policies
John Cutler shares a Scoping and Shaping Mini-Book
Vessela Clewley writes about how to set up business operations for success
Podcasts & Webinars
Shawn Moudry and Jakub “Kuba” Grajcar discuss The COO Survival Guide: How to Nail the Hardest Parts of Leading Ops on the ZenPilot live show — 1 hour
Kyle Asay and Justin Norris discuss Scaling Excellence Across Your Sales Organization on the RevOps FM podcast — 52 minutes 📝
Cliff Simon and Matt Volm discuss The One Constant Issue Spanning Maturity: Change Management on the RevOpsAF podcast — 31 minutes 📝
Angela Bierman and Tyler Sellhorn discuss knowledge capture and sharing on the Speak Easy podcast — 26 minutes 📝
Kevin ‘KD’ Dorsey and Kyle Norton discuss creating, developing, and deploying playbooks on the Topline podcast — 68 minutes 📝
Featured Events or Classes:
I didn’t see anything new this week, but if you’re able to travel to MOps-Apalooza in Southern California next month, I’d love to meet you there! If you live near San Diego, I hope I see you at the marketingops. com meetup on Wednesday in Liberty Station.
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
I’ll be making a new live course on employee onboarding — participate in the research that will shape the course
Emoji Key:
📝 Documentation
🚢 Employee onboarding