Weekly newsletter #86
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
Thanks to Mike Simmons for interviewing me on his Find My Catalyst podcast, check it out here! I was excited to chat about documentation, onboarding, transparent communication, operations, and more!
It was great to meet Leslie Greenwood and documentation class graduate Diana Illiano in person recently, and meet or see other San Diego networking friends!
LeanData’s new Authoritative Guide to Buying Groups features a quote from me about documentation! It’s great to see reminders of the importance of documentation in more and more places online— let’s keep spreading the word!
And thanks to Erin Rice and Process Street not only for interviewing me for an upcoming employee onboarding podcast, but also for my new favorite shirt!
Onto the curated resources!
Thanks to this week’s sponsor:
From botching your budget to misrepresenting your metrics, there are 7 planning mistakes most marketers make—most likely even you. Download The Blueprint for Marketing Planning, and discover how to avoid the mistakes we all make.
Last week’s most popular link:
Jonathan Fianu writes about Navigating RevOps at Series C
What I've been reading, watching, and listening to:
LinkedIn
Eddie Reynolds writes about how you know if reps understand the sales process
Sarah Guidas writes about establishing communication styles in your team
Michael Ewing writes about who ‘owns’ a customer, sales or customer success
Crissy Saunders writes about the reasons why multi-touch attribution requires a ton of knowledge and training to use it
Sam Jacobs writes about how if you're an executive interviewing at a new company, you need to learn to tell your story with numbers
Vanesa Cotlar writes how HR is often not the deciding factor, even on a lot of 'HR' things
Peter Caputa writes how if he were running a marketing agency or revenue operations firm, why he'd be looking to acquire an accounting or bookkeeping firm
Sara McNamara shares a a free 30/60/90 day onboarding doc that you can steal and use for your own job/team 🚢
Kim Hacker writes about what your customer onboarding actually feels like from the customer’s side
Jeff Kushmerek writes how way too many people buy tools before they even have their processes figured out
Nicole Pereira writes how every time your company doubles, it breaks, and potential fixes for it
Gregory Dirick writes: Why Should Revenue Architects Embrace a Bit of Math?
Molly Graham writes about how building and scaling a team after you find product / market fit is a bit like watching a leaky bucket fill with water
Matt Zelasko writes about a Blink-182 Level Success In Business
Daphne Costa Lopez writes about mistakes as a first time manager
Charlie Saunders writes how most people underestimate how complex marketing operations can get
Articles, Reports, Guides, Newsletters
John Cutler writes about Zombie Practices and Processes related to OKRs (Objectives and Key Results)
Jess Almlie writes about What Learning and Development Pros Need to Know About Business
Julie Zhuo writes about sharpening the skill of judgment to build your career
GTMMonday writes how It's Time for a Chief Go-To-Market Officer
Donna Weber writes about From Silos to Swim Lanes: A Customer-Centric Transformation
Wes Kao writes about intellectual honesty
Molly Graham writes about Founder Mode: A Liar’s Perspective
Tara Seshan writes about making tradeoffs crystal clear to even the busiest leaders
Darrell Alfonso writes about how to map value drivers in marketing, 8 reasons companies need marketing ops and more
Ben Stroup writes about How to Identify Leading Indicators to Drive Organizational Change
Kanako Tone writes about Offense vs Defense in RevOps: Balancing the Flashy and the Fundamentals
Podcasts & Webinars
Jen Igartua and Matt Volm discuss Ops for Product-led Growth on the RevOpsAF podcast – 31 minutes
Colleen O'Sullivan, Brandon Dennewill, and Amy Weaver discuss the importance of aligning teams and creating a customer-centric culture for business growth on the RevOps Champions podcast – 48 minutes
Anthony Kennada and Justin Norris discuss Building Your Owned Audience for B2B Marketing on the RevOps FM podcast – 52 minutes
Featured Events or Classes:
September 18: The Science of Planning a Project that Gets Sh*t Done ($) from 120VC
October 1: Empower 2024 SalesIntel Annual Summit
October 2-16: Live Agency M&A Conference ($) from Sakas and Company
October 21-23: Revenue Enablement Society Conference ($)
November 4-6: Women in MOps Networking Breakfast during MOps-Apalooza in Orange County, California
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — Full course — Oct. 1-22 (new format of one class per week instead of two classes per week)
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
A new live course on employee onboarding will be available later this year — participate in the research that will shape the course here
Emoji Key:
📝 Documentation
🚢 Employee onboarding
Thanks, @jen, for highlighting my article. Appreciate you!