Weekly newsletter #85
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I have another book excerpt ready for you to read, about preferred tech stacks in RevOps.
Onto the curated resources!
Thanks to this week’s sponsor:
Goal setting and planning are at the heart of successful marketing. This Blueprint for Marketing Planning provides a 7-step approach to align your strategies with business goals and achieve measurable outcomes.
Last week’s most popular link:
Alex Forward shares a plan for successfully starting in a new RevOps role 🚢
What I've been reading, watching, and listening to:
LinkedIn
Crissy Saunders writes about how mental health is vital for go-to-market architects and leaders
Wes Kao writes about a daily reminder to get outside your head and advance the plot
Pete Crosby writes about how to work quicker and better in the face of ever-increasing demands and workload, and the 3 components of grit
Jonathan Fianu writes about Navigating RevOps at Series C
Rachel Nazhand writes about thinking about what ‘great’ looks like in all areas
Srividya Kumar writes about the limitations of instructional design
Molly Graham writes about the fear when you’re early in your career that you’re supposed to know things
Jeff Kushmerek writes about how one of the most damaging yet easily fixable problems in startups is the lack of hierarchy
Sara McNamara writes about how it’s hard to do marketing operations without becoming close with stakeholders and being vulnerable and the importance of self-care, and common problems with consolidating and simplifying tech stacks
Lauren Aquilino writes about how if you’re not outsourcing campaign ops, you’re making life *way* harder than it needs to be
Evan Liang writes that when onboarding new LeanData employees, they emphasize that folks think about their roles as careers and not as a job 🚢
Heather Robinette writes about tech stack consolidation risks
Nicole Pereira writes about noticing how people respond to online reviews, and how Financial Pro Formas are the most powerful documents in your entire company
Megan Bowen writes about how the growth at all costs era is over - companies must build sustainable, profitable growth engines to survive
Brianna Doe writes about signs that you’ve found a great manager (while interviewing)
Darrell Alfonso writes about how many marketing ops teams struggle with effective collaboration and that implementing a Partner Map (stakeholder map) can help
Kim Scott writes about how work becomes a part of who we are, which is why feedback can feel so personal
Dharmesh Shah writes about how a Successful Introvert Is Not An Oxymoron
Mike Simmons writes about 3 things that if you think differently about, you will do differently, and ultimately differentiate
Articles, Reports, Guides, Newsletters
Databox is looking for contributor quotes for an article about improving agency operational efficiency
Jeff Ignacio writes about annual planning, with a part 2 continued here.
Wes Kao writes about tone and words: use accurate language
Ben Stroup writes about 5 Skills Every Revenue Operations Leader Must Develop
Zaharo Tsekouras writes about The first 30 days and "breakeven point" for a Chief of Staff 🚢
Marlo Lyons writes about What to Do When You Know More Than Your Boss in Harvard Business Review (3 free articles a month)
Podcasts & Webinars
Lauren Davis and Sean Lane discuss The Pitfalls of Operations in a Usage-Based Business on the Operations with Sean Lane podcast — 44 minutes
Raja Walia, Michael Hartmann, and Naomi Liu discuss A Marketing Operations Framework Aligned with Organizational Priorities on the OpsCast podcast — 47 minutes
Danielle Marquis and Justin Norris discuss Finding Balance and Fulfillment in Your RevOps Career on the RevOps FM podcast — 46 minutes
Rosalyn Santa Elena and Derrick Williams discuss optimizing revenue operations on the Sales Consultant podcast — 47 minutes
Michael Hartman, Mike Rizzo, and Naomi Liu discuss if marketing ops is marketing on the OpsCast podcast — 46 minutes
Tycho Luijten and Jakub ‘Kuba” Grajcar discuss Niching Down, Video Content Mastery, and Time Tracking for Agency Growth on the Agency Journey podcast — 41 minutes
Featured Events or Classes:
September 10: Know Your Worth: Negotiation Strategies for Career Advancement from HubSpot’s Women-Led Sales Collective
September 10: RevOps Playbook for High-Growth Companies from Revgenius
September 25: SOP in a Day™️ workshop from ProcessDriven
September 26: Lunch & Learn - Finance: Mastering ROI in Business Cases from Operations Nation
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — Full course — Oct. 1-22 (new format of one class per week instead of two classes per week)
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
A new live course on employee onboarding will be available later this year — participate in the research that will shape the course here
Emoji Key:
📝 Documentation
🚢 Employee onboarding
Thanks for including me, @Jen! I look forward to this newsletter each week.