Weekly newsletter #84
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I’m working on the next part of the Tools chapter of my book, and hope to have another excerpt for you next week.
Onto the curated resources!
Thanks to this week’s sponsor:
Every year, marketers grapple with the same problem: goal setting and planning. Strategic planning, scenario planning, campaign planning, media planning... Get ready for the planning season with this free Blueprint for Marketing Planning, a step-by-step guide to align your strategies with business goals.
Last week’s most popular link:
Jen Spencer writes about Brené Brown’s concept of “Paint it Done”
What I've been reading, watching, and listening to:
LinkedIn
Sean Lane writes that you can't run your business if everyone isn't aligned on the metrics you use to run that business
Milly Tamati writes about the Generalist Curse (+ how to uno-reverse it!)
Nicole Pereira writes about how if she were to start a new service company, how she would quickly fire herself as soon as possible
Matt Zelasko writes about how deep the divide between reality and belief can be in business
Darrell Alfonso shares advice on creating marketing ops OKRs (Objectives and Key Results), continued in the newsletter
Jen Swanson writes that when you’re transforming to a product-led organization, change management is futile without the necessary change-leadership approach to drive the process
Rosalyn Santa Elena writes that to drive alignment between teams like Marketing and Sales, you need to have a shared definition of terms 📝
Alex Forward shares a plan for successfully starting in a new RevOps role 🚢
Vanesa Cotlar writes how having HR step in diminishes the manager's ability to learn key components of their roles
Gagan Biyani writes that if you want to gain senior leadership skills, you need both psychological and functional learning
Jonathan Fianu shares business lessons learned from the Paris Olympics
Sara McNamara shares a 30/60/90 marketing ops onboarding plan 🚢
Crissy Saunders writes how CMOs/CROs worried about keeping their jobs should focus on GTM (go-to-market) Operations, with video
Articles, Reports, Guides, Newsletters
Morra Aarons-Mele writes about the paradox of passion for work
CFO Secrets shares 11 Secrets to Mastering Business Writing
Sara McNamara writes how to quickly tell if you have (or are considering joining) a healthy marketing operations function
Kanako Tone writes about how integration is about more than systems
Krithika Muthukumar writes about Why Startup Marketers Should Be Diagnosticians — Advice from OpenAI's and Stripe's First Marketing Hire 🚢
Harvard Business Review (3 free articles a month) writes about: Is Your Organizational Transformation Veering Off Course?
Podcasts & Webinars
Ben Catley-Richardson and Jakub ‘Kuba’ Grajcar discuss Viking Accountability: Prioritizing Work and Finding Time for Rest on the Agency Journey podcast — 47 minutes
Ty Hoesgen, Mallory Glessner, and Shawn Jensen discuss How To Master the Art of Clear & Confident Communication on the Inside the Pricess podcast — 53 minutes
Camela Thompson and Matt Volm discuss WTF is RevOpsAF on the RevOpsAF the podcast — 27 minutes
Brian Halligan and Shane Parrish discuss Scaling Culture From Startup to IPO on The Knowledge Project podcast — 57 minutes
Jason Lauritsen and Matt Poepsel discuss Learning How to Lead with Relationship on the Lead the People podcast — 33 minutes
James Lamberti and Erica Seidel discuss Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together on The Get podcast — 36 minutes
Ryan Austin, Brandon Carson, and David James discuss How to Create a Learning Roadmap that Drives Impact in a Cognata webinar — 1 hour
Featured Events or Classes:
September 12: Built to Scale: Creating Sustainable Culture with Dan Tyre, from Growth
September 18: 9th annual OpsStars event in San Francisco, from LeanData
Stating October 3: Marketing Leadership Accelerator ($) from ExitFive
October 24-25: Executive Communication & Influence for Senior ICs and Managers ($) from Wes Kao
On-demand: Infuse Academy is offering classes on RevOps, Sales and Marketing Alignment, and Inbound and Outbound Marketing
Featured Book:
Unlearning Silence: How to Speak Your Mind, Unleash Talent, and Live More Fully by Elaine Lin Hering
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — Full course — Oct. 1-22 (new format of one class per week instead of two classes per week)
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
A new live course on employee onboarding will be available later this year — participate in the research that will shape the course here
Emoji Key:
📝 Documentation
🚢 Employee onboarding