Weekly newsletter #80
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I want to start with the newsletter’s first correction! Though I do send myself a test email and check the links, one link slipped through the cracks last week and it was an important one about documentation. Here’s the corrected link:
Xander Broeffle discusses Marketing Ops Documentation (Template Included!) on The Revenue Growth Architects by CS2 show — 21 minutes 📝📝
And I don’t have an official sponsor this month, so the sponsor box will highlight the people with Substacks who referred this newsletter most often in July — thank you for your support!
Onto the resources!
This week’s highlighted resouce:
Last week’s most popular link:
Jeff Cypher shares 10 tips to get your team to do time tracking right.
What I've been reading, watching, and listening to:
LinkedIn
Wes Kao gives delegating advice to people with high raw horsepower who are used to getting things done themselves
Sam Jacobs writes how marketing is the most important discipline in Go-To-Market and a great CMO needs to have an incredibly broad and diverse set of skills and tools
Randi-Sue Deckard writes about a question she asks her team in 1:1 meetings: What are you celebrating this week?
Asad Zaman writes how when hiring Go-To-Market Talent, DRIVE must be #1 on your scorecard because you can't teach drive, and you can't incentivize it
Heather Bakire writes how most companies don’t start RevOps soon enough and how you can begin without a big team
Erica Schneider shares why you should never, ever feel jealous of someone else's success, transformations, or wins (especially on social)
Gagan Biyani writes that instead of dwelling on factors outside of your control like your seniority, focus on what you can control: learn how to influence.
Neda Sahebelm shares the results from asking 100+ founders about: What's keeping you up at night? What scares you most about working with a fractional exec?
Rachel Cai writes how developing "influence" and "managing up" are not a waste of time, despite previous thinking that just doing good work would grow a career
Darrell Alfonso shares a marketing ops job interview cheat sheet (also in the newsletter)
Melanie Jones writes about What people think makes a good Chief of Staff vs. What actually makes a great Chief of Staff
Articles, Reports, Guides, Newsletters
The Secret CFO shares the first part in a series on strategic finance
Becca Sweetman shares research into how a Leadership Team successfully transitions from Series A to Series B
Cassie Young writes Why You Need To Treat Lifetime Value Like a Team Sport
Toni Hohlbein writes how you (might be) planning too late
Carly at 16personalities shares How to Lead with Emotional Intelligence
Chris DuBois writes about Transforming Your Agency with Effective Communication
Wes Kao writes about being too detailed in the wrong ways, not detailed enough in the right ways
Ben Stroup writes about 8 Reasons Why Projects Fail
Rand Fishkin writes about how Attribution is Dying. Clicks are Dying. Marketing is Going Back to the 20th Century. (with video)
Justin Norris writes about Go-to-Market Reporting Foundations (Part 1): Reporting Workstreams
Tessa West in Harvard Business Review (3 free articles a month) writes about Why You Feel Underappreciated at Work
Brian Elliott writes: "How do I get through to other C-suite execs?”
Podcasts & Webinars
Samara Donald and Sajeel Qureshi discuss Becoming Human-Centered on the RevOps 500 Podcast — 32 minutes
Casey Cheshire and Sajeel Qureshi discuss Mapping Out Your Process on the RevOps 500 Podcast — 43 minutes 📝
Sara McNamara and Nick Rose discuss Accelerating RevOps Maturity: Process Definition in a webinar for HyperScayle — 32 minutes
Charlie Saunders, Crissy Saunders, and Xander Broeffle discuss ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? on the The Revenue Growth Architects by CS2 podcast — 49 minutes
Rosalyn Santa Elena and Michael Hartmann discuss Building Collaboration in Revenue Operations on the OpsCast podcast — 51 minutes
Ashley Faus and Justin Norris discuss The Evolution of B2B Content Marketing on the RevOps FM podcast — 60 minutes
Daniel Pink shares 19 words to use in providing feedback — 1 minute
Marc Thomas, Mallory Glessner, and Shawn Jensen discuss How To Implement a Rinse & Repeat Framework for Customer Acquisition on the Inside the Process podcast — 42 minutes
Paula Anastasiade, Lavinia Mehedințu, and Mili Sapic discuss guiding change in organizations on the Offbeat Off Air podcast — 48 minutes
Leslie Greenwood, Jen Simmons, and Mike Simmons discuss building community on the Find My Catalyst podcast — 46 minutes
Featured Events or Classes:
Starting August 8: "Lead the Shift: Mastering the Bridge to Revenue Operations Leadership" ($) from marketingops .com
Starting August 21: Partner Manager Mastermind bootcamp ($) from Ecosystem University
August 22: How to Successfully Onboard Early Careers (even when they work remotely) from Kokoon
August 22: Making Lemonade out of Lemons: How are sensemakers spending time while on the job hunt? from The Sensemakers Club
Starts August 29: Peer Group for Directors of Revenue Operations in B2B SaaS ($) from Sean Lane
Starting in September: Wes Kao is creating a course ($)
September 23-25: DesignOps Summit 2024 ($) from Rosenfeld
October 24: Lenny & Friends Summit ($) in San Francisco, from Lenny Rachitsky
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — Full course — Oct. 1-22 (new format of one class per week instead of two classes per week)
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
A new live course on employee onboarding will be available later this year — participate in the research that will shape the course here
Thanks, @Jen, for including me.