Weekly newsletter #79
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I chatted with Mark Lerner about documentation in a recently released episode of the RevAmp Podcast. He had a great analogy about treating a new documentation company initiative as a product launch. Check it out here.
I also finished version 1 of a blog detailing the onboarding program I built in my last role at Remotish. You can read about the process of creating it, what it includes, results, and more here on the blog. Thanks to my former colleagues who agreed to allow their onboarding feedback quotes to be included in the article!
Onto the resources!
Thanks to this week’s sponsor:
Want To Work There, who focuses on practical, actionable advice for building better workplaces. Each week this month, I'm featuring one of their incredibly detailed, free resource guides.
Today we're helping you get ahead of the election season with 8 essential questions for your leadership team to discuss. These questions will help you choose a “stance” on political conversations at work - the first step in preparing for what's to come.
Last week’s most popular link:
Justin Norris asks: Is there value in analyzing all the marketing/sales touchpoints within a single deal? And also writes about chatting with Ashley Faus about using a content playground instead of content mapped to funnel stages
What I've been reading, watching, and listening to:
LinkedIn
Jeff Cypher shares 10 tips to get your team to do time tracking right.
Crissy Saunders writes about how a Sales Process for an Agency is Different From SaaS Products, and what the CMO can do to actually impress the CEO and CFO
Melanie Jones shares 25 lessons she wishes she knew in her first Chief of Staff role
Rachel Cai writes about how to send a good LinkedIn message about your job application
Heidi Kirby writes how the only real difference between instructional design (ID) and learning experience design (LXD) is the modernity of the culture the person is working in, and how your SMEs should be part of your core learning project team.
Darrell Alfonso writes about what no one tells you about working in marketing operations
Erica Schneider writes how to stop the scroll on LinkedIn without resorting to clickbait viral meh-ness, and why she hired a mental fitness coach — to create self-care space for "Business Erica."
Kanako Tone builds on Sara McNamara’s post about 8 things you can do when you’re starting out in the marketing ops world
Sarah Jane Morris writes how applications for the HubSpot Developer Mentorship program close on Wednesday, July 31
Asad Zaman writes how in 3 months most tech companies will start planning for 2025 and many CROs will accept plans they don’t believe in
Heather Robinette shares 3 lessons Olympic athletes have reminded us of
Natalie Furness is giving away a Notion Dashboard for RevOps to document your business systems and processes
Mallory Lee shares some of the learning and coaching insights from new research from Replicate Labs
Paul “PJ” Jackson writes about leaders who feel they simply MUST take on everything and help with everything
Marybeth Alexander writes about how to prove your help center and product documentation directly drives revenue
Samantha Nowak writes how the bigger the teams the more they require more work to be collaborative and communicate
Evan Hamilton writes how community professionals trying to launch new programs should be running STUPIDLY simple tests.
Leore Spira writes why it is so critical for organizations to invest in a robust data foundation
Articles, Reports, Guides, Newsletters
Nikita Khandwala writes about The Portfolio Career Playbook
Wes Kao writes how managers can be explicit about what you need from your team
Stephanie Tepper and Neil Lewis, Jr. at Harvard Business Review (3 free articles a month) write how People Still Want to Work. They Just Want Control Over Their Time.
Gib Olander writes How to Foster a People-Centric Company Culture in the AI Era
Daniel Rizea writes about How To Get ahead of Everybody Else by Behaving Like an “Executive.”
Rebecca Stewart writes about What is customer success operations? (CS ops)
Podcasts & Webinars
Carmen Simon, Phil Gamache, and Jonathan Taylor discuss using brain science to deviate from expected patterns and create memorable content on the Humans of Martech podcast — 50 minutes
Bob Moore, AJ Bruno, Asad Zaman, and Peter Walker discuss Crossbeam’s recent merger with Reveal on the Topline podcast — 65 minutes
Xander Broeffle discusses Marketing Ops Documentation (Template Included!) on The Revenue Growth Architects by CS2 show — 21 minutes 📝📝
Andrea Kayal and Erica Seidel discuss Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out on The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS podcast — 28 minutes
Christina Garnett and Alison Bukowski discuss What Exactly Is Going On With CMA? on The Customer X Files show — 55 minutes. Talks about documentation for your career! 📝
Erica Schneider and Devin Reed discuss Marketing Villains & Rejecting Hustle Culture on the Reed Between the Lines podcast — 56 minutes
Jess Almlie and Rich Douglas discuss learning & development becoming strategic business partners on the Human Capital Lab podcast — 40 minutes
Rosalyn Santa Elena and Kevin White discuss leveraging RevOps insights for sales on the Go-To-Market Mavericks show by Common Room — 37 minutes
Featured Events or Classes:
July 30: Market Movers: Sales Trends Shaping Tomorrow with Omi Diaz-Cooper from HubSpot’s Women-Led Sales Collective
July 31: How to build a long and successful MOps career in tech from Uptempo
July 31: The Data-Empowered Leader - Harnessing Data for Effective Leadership from Marcel Petitpas and Jhana Li
Starts August 7: CMO School ($) from Pavilion
August 13: HubSpot Admin HUG's 100th Meetup! Q&A with Dharmesh Shah
On-Demand: Pay Transparency course ($) from I Hate it Here
Featured Book:
Featured Remote Jobs:
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses:
How to Document Your Business Processes — Full course — Oct. 1-22 (new format of one class per week instead of two)
How to write a clear process anyone can follow - One-session workshop - Nov. 12, 8-11AM Pacific
Create a system to keep documentation in use and updated - One-session workshop - Nov. 19, 8-10:30AM Pacific
A new live course on employee onboarding will be available later this year — participate in the research that will shape the course here