Weekly newsletter #74
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I’ve gotten back into the blogging habit with several blogs about the excellent educational content at the recent RevOpsAF conference. See part 1 and part 2, with part 3 publishing later this week.
Onto the resources!
Thanks to this week’s sponsor:
CS2’s The Revenue Growth Newsletter — Subscribe and receive:
A breakdown of 3 powerful topics that will help you drive revenue growth
Immediate access to all videos, content, and worksheets
Special treats and surprises for subscribers
Last week’s most popular link:
Megan Bowen shares 5 Common Mistakes Leaders Make When Under Pressure to Hit Revenue Targets
What I've been reading, watching, and listening to:
LinkedIn
Wes Kao tells how to give recommendations to senior leadership so they don’t think you're tactical, can't zoom out, and say you're "too in the weeds; also how everything takes longer than you think
Jonathan Moss writes about how finance and product teams should be just as accountable as go-to-market teams for hitting the plan
Milly Tamati is looking for paid speakers to teach webinars for Generalist World
Rosalyn Santa Elena writes about what to say instead of ‘no’
Dana Therrien writes about problems with how we've transaction-alized and economized every exchange, when activities and interactions are digitally logged, tracked, summarized, and scored
Kathleen Booth writes how the single biggest thing that can influence your likelihood of success as a CMO is the due diligence you due on the company BEFORE you accept the role
Sam Jacobs writes about three ways to decrease churn; and how to figure out if your business is even investable in the first place
Mallory Lee writes about how much risk vs. reward there is in unifying big operations groups across a large company
Frank Cowell writes about the #1 KPI for agencies and pro services firms, Gross Profit %
Leore Spira writes about unlocking the full potential of revenue operations with SPICED methodology
Eddie Reynolds writes about the common 7 issues found in their Revenue Operations Diagnostic for dozens of companies over the last few months
Diana De Jesus writes about how customer success ops can help increase everyday efficiency for customer success team members
Charlie Saunders shares 5 steps to eliminate chaos in your tech stack
Ashley Faus writes about how to improve your gestures when speaking on stage
Rick Rittmaster writes about discussions with different executives on the topic of creating a purposeful talent strategy
Jen Allen-Knuth writes about how to better ask your prospect about other people who need to be involved in the buying decision
Sarah Zarling writes about teams that consistently outperform others, especially in high-pressure situations, due to its culture carriers
Mark Roberge about issues with the first board meetings for startups who receive investment, and potential bad advice their investors may give them
Jeff Kushmerek writes about what to do if your CFO is balking at your headcount request to match sales projected numbers
Gagan Biyani writes about a few critical decisions that led to 3 big breakthroughs at Maven
Jonathan Fianu writes about the challenge of execution is that it takes time, and execution speed is paramount as we approach the 2nd half of 2024 – documentation! 📝
Melanie Naranjo shares that HR should not be responsible for driving culture change
Marcel Petitpas writes about solving the challenge many agency owners face in the lack of clear categorization in their P&L
Rob Sayles writes how culture is what really sets your agency apart in the sea of sameness
Asad Zaman writes how calendar bloat and loneliness are clearly business problems
Amelia Taylor writes about 3 commonalities amongst sellers that sabotage their own success
Crissy Saunders writes how when teams struggle with reporting, it’s not always because they don’t have it, it can be because they don’t know where to find it
Sirvan Jackson writes how the most overlooked productivity booster for founders is time tracking and how to start
Channing Ferrer shares learning about how transformational success is dependent on the right mix of technology, data, and people
Megan Bowen shares a roadmap for navigating the transformation from lead generation to demand generation
Mike Grinberg writes about the common question of: How do I get our managing directors to record videos?
Evan Hamilton writes how one of the simplest secret weapons of managing or being managed: having prioritization conversations
Michael Ewing writes about the role of a renewals team
Articles, Reports, Guides, Newsletters
Melissa McCready writes about Mastering the Data Battle: A RevOps Guide to Conquer Bad Data — including documentation! 📝
Molly Graham writes about the captain ownership model
Amplify interviews Jennifer Smith about how to Let Your Documentation Do the Work: How Scribe Revolutionizes Efficiency 📝
Justin Norris shares a 90-Day Plan for a New RevOps Leader 🚢 (this is maybe my new onboarding-related emoji as I’m getting ready to start that class research and save relevant resources to share)
Sara McNamara writes about how to find time to be more strategic (and to avoid burnout)
Sean Lane writes about Unlocking RevOps Career Growth with a Simple Color-Coding Exercise (with a video). I would add this to the “about me” document/exercise during onboarding, too, to learn more about the new hire. 🚢
Morra Aarons-Mele shares how one neurodivergent leader hones the craft of leadership (also a podcast)
Donna Weber writes about Elevating Customer Success: Moving from Freebies to Premium Value
Daphne Costa Lopes writes about how to communicate the value of customer success to customers
Phil Gamache and Jonathan Taylor talk to Emily Kramer about the rise of pi-shaped marketers and picking future unicorns (also a podcast)
Kate Mueller writes about a needs assessment results from an internal knowledge base audit 📝
Cabinet M shares a guide of best practices for documenting your martech tools 📝
Ben Stroup shares the Top 10 Decision Support Mistakes to Avoid
Al Dea writes about The People Growth Equation
Jeff Ignacio writes about diagnosing the top of funnel, part 2
Bethany Ayers, Brandon Mensinga, and Steve Spall discuss the depths of strategy (also a podcast)
Lisa Steingold writes about What is App Sprawl and How to Limit the Damage in Your Business
Podcasts & Webinars - almost caught up on my backlog!
Podge Thomas and Jill Felska discuss the power of documentation on the Want to Work There podcast – 54 minutes 📝
Sid Sijbrandij and Hannah Bates discuss How GitLab Leads Its Fully Remote Workforce on the HBR on Leadership podcast – 32 minutes 📝 🚢
Dionne Mejer, Michael Hartmann, and Mike Rizzo discuss The Journey to Influential Leadership on OpsCast podcast – 40 minutes
Rosalyn Santa Elena and Kieran Krohn discuss The RevOps Revolution on the Growth Unlocked podcast – 33 minutes
Chris DuBois and Logan Lyles discuss the state of agency operations on the Agncy Forward podcast – 40 minutes
Adi Klevit and Ian Garlic discuss how to Double Your Profits with Streamlined Systems on the Garlic Marketing Show – 28 minutes 📝
Pete Crosby and Izzy Bishop discuss removing the glass ceiling for women on the Sales Unfiltered podcast – 45 minutes
Cody Guymon and Justin Norris discuss Scaling from $100M to $1B ARR as a RevOps Leader on the RevOpsFM podcast – 52 minutes
Jonathan Kvarfordt and Lauren Brownstone discuss Effective Behavior Change on the State of Sales Enablement podcast – 24 minutes
Ryan Watson and Ashley Vaughn discuss The Agency Cash Flow Killer: Overcoming Late Payments on the Creative Ourcomes show – 20 minutes
Rich Archbold and Justin Norris discuss Inside GTM Systems at Hubspot on the RevOpsFM podcast – 51 minutes
Aoife O'Brien talks about how you can embrace neurodiversity in the workplace on the Happier at Work podcast –14 minutes
Jacco van der Kooij and Natalie Furness discuss Scaling from $10M to $100M How to replace gut instincts with process-centric operations on the Road to Revenue podcast – 33 minutes
Featured Events or Classes:
June 25: Agency Pod Structures from Teamwork User Group
June 26: Transformation - not information: How to make customer education actionable for clients from Brainstorm and Donna Weber
June 26: Building Your Revenue Factory: Driving Alignment and Growth with GTM Strategy & Ops from Winning By Design
June 26: Sharpening your skills for marketing ops career success part 2 from Uptempo
June 27: Building a QBR (Marketing Edition) from Revlitix and Jeff Ignacio
July 10: Humanize Your Service: Powerful Customer Interactions from Manobyte
July 11: Developing Human-first Learning Content from Gainsight
Aug 7-9: Martech World Forum ($) in Santa Clara, CA
On-demand: Data Management from HubSpot Academy
Featured Book:
Free Time by Jenny Blake is currently $2.99 on Kindle. I usually send you to bookshop.org to support local bookstores, but they don't have ebooks quite yet. I may have featured this book before since it’s a favorite!
Featured Remote Jobs:
Marketing Operations Associate and Senior Project Manager at Spring Health
Learning and development manager, Global Business Services at Starbucks
A Few Ways I Can Help You
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a MarketingOps. com version! It includes the workbook and some marketing-ops-specific resources
Live courses: No current dates are available, stay tuned!
Thanks for reading!