Weekly newsletter #72
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I am excited to announce that my documentation on-demand course is now available at marketingops.com! It includes the workbook and some special marketing-ops-related resources. We’re also working on getting the schedule set up for a live cohort, tentatively in August.
I do have a live cohort of the course happening next week as well. Note that after this month, the prices for the live course will rise, so now is the time to enroll if you’ve been thinking about it for a while! Contact me for a discount if you want to take the course with 3 or more people on your team.
Onto the resources!
Thanks to this week’s sponsor:
CS2’s The Revenue Growth Newsletter — Subscribe and receive:
A breakdown of 3 powerful topics that will help you drive revenue growth
Immediate access to all videos, content, and worksheets
Special treats and surprises for subscribers
Last week’s most popular link: (a tie)
Helen Lin shares takeaways from her RevOpsAF panel on metrics for the board
Rosalyn Santa Elena writes about how ops people are getting 💩 done
What I've been reading, watching, and listening to:
LinkedIn
Adam Robinson shares his “Founder Brand” playbook
Zachary Gropper writes how the single most valuable thing a sales manager can do to drive team performance is review calls and give individualized 'skills' coaching feedback
Sabina Pons shares a survey for business-to-business (B2B) software professionals
Chris Willis give 3 tips for how to "effectively" say no
Sirvan Jackson writes how efficiency hacks are stalling your growth and wasting your time, and how operational excellence isn’t universal
Randi-Sue "Randi" Deckard shares takeaways from Pavilion’s CRO Summit
Connor Jeffers shares the after-hours Q&A from our RevOps bootcamp this past week (part 2 here) and the benefits of requiring project briefs 📝
Mallory Lee writes how for most organizations with product market fit, you can afford to change fewer things at once
Jeff Kushmerek writes about Sales and Customer Success alignment, and the problems with startups seeking partners for implementing and resolving service backlog issues
Abi Williams shares takeaways from CloudFest USA’s panel discussing all things inclusive leadership
Rachel Nazhand shares the problem with asking for permission when really all you need is a sign-off
Darrell Alfonso shares how revenue ops does not have to be sales ops rebranded, and a step-by-step guide to making the impact-effort matrix powerful
Mike Rizzo shares a friendly reminder that campaigns are not a single act
Rachel Koblic shares how learners should balance consumption with production
Jonathan Moss shares how Rev Ops should be a strategic function in the organization that does more than just report on what’s already happened, and why only 15% of leaders lean on their investors and boards for help—especially when facing growth challenges
Sam Jacobs shares 3 Stages of CEO Evolution
Justin Norris writes how what gets you hired and what gets you promoted are totally separate things
Sarah Bedrick shares about starting with "The goal of this meeting is to...." and then fill in the blank
Chris DuBois shares takeaways from his conversation with Justin Graci, a GTM Swiss army knife
Lindsey Lerner shares how charismatic leaders often talk a lot of hype, but do not have enough follow-through.
Molly Graham writes how when folks inside of startups talk about problems, the headline underneath what they're saying is "Change is scary and hard."
Luke O’Mahoney writes how HR is an antiquated term
Michael Ewing writes how customer growth isn’t the responsibility of a single department. It involves all post-sale teams, including those you might not expect, like finance, legal, and RevOps
Brooklin Nash shares how his team writes about subjects they are not experts in
Kelly Jo Horton writes about the mythical marketing ops unicorn and the skills and traits you should be looking for in a candidate
Stephanie Valenti shares personal tips on getting a fabulous start in a new role
Ali Rastiello shares takeaways from the RevOps AF conference
Articles, Reports, Guides, Newsletters
Katie Scheuer and Jen Butler write about how to document a process 📝
Elizabeth Grace Saunders writes how You Need New Skills to Make a Career Pivot. Here’s How to Find the Time to Build Them in Harvard Business Review ( 3 free articles a month)
Andrea Olson writes how Marketing has a bigger role beyond selling your products, and it's the opposite of what your accountant might want
Daphne Costa Lopes writes about how to create a value realization journey
Jeff Ignacio writes about diagnosing the top-of-funnel
John Cutler writes about Friction, Documentation, and Product Tools 📝
Natasha Mahajan writes about Crafting Effective Release Notes 📝
Kelsey Donohue writes about What Makes a Great Manager? Lattice’s CPO Council Weighs In
Nova writes about How to Run Productive Meetings and Say Goodbye to the Ones You Don’t Need: The Must-Read Guide
Darrell Alfonso writes about a practical Impact-effort matrix, promoting your ops work, 4 pillars of marketing ops, and more
Toni Hohlbein and Mallory Lee write about how to optimize your GTM using the factory model
Kim Scott writes about: Are You a Manager of Managers? Here’s How Speak-Truth-To-Power Meetings Can Make Your Workplace More Equitable
Wes Kao writes about how to give the right amount of context (in any situation)
Molly Cohen writes about The Rise of the ‘And Job’: Why So Many Executives Have Two Titles Now
RevOps Co-op writes about Headcount Planning: Building a Model
Travis Scott writes about Why Small-to-Medium-Sized Businesses Must Embrace RevOps for Growth and Excellence
Ben Stroup writes about how RevOps helps Navigate Change with Clarity and Alignment
Erin Stavi writes about nailing the first touchpoint with a new decision maker
Jeff Cullimore writes an Ode to Operators
Al Dea writes about Getting Career Development into Your Employees’ Workflow
Podcasts & Webinars
Nicholas Garza and Jeff Ignacio discuss Operating As A Team Of 1 & Optimising Tech Stacks on The RevOps Review podcast — 24 minutes— and thanks for the bootcamp shoutout!
Jo Gruszka, Michael Hartmann, and Naomi Liu discuss The Secret Sauce of Project Management in Marketing — 48 minutes
Julz James, Jonathan Taylor, and Phil Gamache discuss Automation inception, teaching martech and unraveling intent data on the Humans of Martech podcast (with article) — 56 minutes
Sara Archer discusses The Lean, Modern, Rev Ops Function for Pavilion’s Elevate: Ops event — 20 minutes
Sandeep Singh discusses Operational Insight, Strategic Foresight: Positioning RevOps as a Strategic Advisor for Pavilion’s Elevate: Ops event — 20 minutes
Layla Pomper discusses the Ultimate Remote Employee Onboarding Checklist Template (with article) - 36 minutes
Wes Kao and Justin Norris discuss How to Be a Sharper Operator on the RevOps FM podcast — 49 minutes
Featured Events or Classes:
June 12: High-Performance Culture: Creating a Workplace Where People and Productivity Thrive from Pavilion and The Arbinger Group
June 12: Sharpening your skills for marketing ops career success from Uptempo
June 18: Death to the Old Inbound and Outbound Playbooks - How to Fix Your Pipeline from GTM Partners
June 25: Landing Your Next CMO Gig: Employer Expectations, Economic Realities, Win Strategies from Mavuus
July 30: Building A Marketing Operations Playbook with Mike Rizzo, from HubSpot Admin User Group
Starting August 6: Finance for RevOps with Jeff Igancio ($) from RevOps Co-op
Starting August 8: Lead the Shift: Mastering the Bridge to Revenue Operations Leadership ($) from MarketingOps. com
Featured Book:
Featured Remote Jobs:
Business Development Director at LiveWorld
Instructional Designer/Workday Training Analyst at Insight Global
VP, People & Culture Operations at Modivcare
Ops & Customer Service Manager at Bright | Remote
A Few Ways I Can Help You
The next live cohort course:
2-week documentation course: Next week! June 18-28, starting at 9AM Pacific
MarketingOps. com live version coming soon!
On-demand courses:
How and Why to Document Your Business Processes — full course
There is now a Marketingops. com version! It includes the workbook and some marketing-ops-specific resources
Thanks for reading!