Weekly newsletter #71
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I was happy to meet so many new and long-time online RevOps friends at RevOps Co-op’s RevOpsAF conference here in San Diego last week! Thanks to everyone who said hi and let me know they enjoyed one of my classes, documentation content, or this newsletter! ❤️ That was very encouraging to hear, to help me continue to share knowledge from experts across many disciplines!
Onto the resources!
Thanks to this week’s sponsor:
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Last week’s most popular link:
Darrell Alfonso shares 7 strategies to tackle complex problems in marketing operations, and a framework for marketing operations
What I've been reading, watching, and listening to:
LinkedIn
Helen Lin shares takeaways from her RevOpsAF panel on metrics for the board
CMO Alliance shares takeaways from a brand storytelling conversation with Lorena Morales
Evan Hamilton shares the benefits of summarizing information to better understand it
Jacki Leahy shares top takeaways and slides from her RevOpsAF session "The Real Reason your CRM isn't Adopted” and takeaways from other day 1 panels
Greg Portnoy writes about 12 skills to master if you want to be a VP of Partnerships
Rosalyn Santa Elena writes about how ops people are getting 💩 done, each and every day, and how to be more strategic and less tactical
Jon Kohlmeier writes how a RevOps superpower is listening
Yamini Rangan writes about starting with the foundations to achieve consistent and excellent performance
Sara McNamara is seeking beta testers for her course, asks why more software companies don’t have free training, and when budgets have taken cut after cut, how can you continue to generate revenue?
Mallory Lee is seeking input on a potential event talk about marketing budgets
Andrea Brewster summarizes the book Range and asks: What if everything we thought we knew about skill specialization was wrong?
Nick Lawrence shares what not to do when designing a sales rep training
Connor Jeffers shares Q&A from our RevOps bootcamp class members, with part two and three.
Katy McFee shares 3 things companies and leaders can do to help solve the issue of a lack of female executive job candidates applying to their jobs
Chris Willis shares how to look for important intangible traits when interviewing marketing ops candidates
Evan Kubitschek shares a video and post about breadcrumb documentation and writes about what happens if you’re more concerned with being right than making progress 📝
Rachel Nazhand shares a few questions to very simply future-proof your operations, no complicated framework or trend analysis required
Carl Ferreira shares a belief that there is really only 1 reason you lose deals and it is always value-based
Peter Caputa shares how the "trend du jour" strategy is a recipe for failure for marketing agencies
Daphne Costa Lopes shares 7 habits of highly successful customer success managers
Jeff Ignacio shares what to do when your inbound sales team is not converting at the rate or volume to reach target
Christina Asbaty writes about combatting some of the top reasons why people quit jobs
Anne Pao writes how Slack is NOT made for planning
Rachel Koblic writes about persuasion and change from Adam Grant's Think Again book
Leore Spira shares how to make a winning combination of RevOps and outbound
Tiphaine Amblard shares 3 pillars of partnership enablement
Articles, Reports, Guides, Newsletters
Justin Norris shares A Complete Guide to Speed-to-Lead
Luis Velasquez writes how Your Team Members Aren’t Participating in Meetings. Here’s What to Do in Harvard Business Review (3 free articles a month)
Andrea Belk Olson shares 3 Signs of Organizational Dysfunctionality and How To Fix It
Mallory Lee writes about who RevOps should report to
Janna Bastow writes about How to Nail Your Roadmap Presentation
Alicia Butler Pierre writes about What Exactly is Operational Excellence?
Julie Zhuo writes about the what, why, how, and art of giving and receiving feedback
Julia Levy interviews Jason Yoong, Operating Partner at Level Up with Ethan Evans
Jeff Ignacio writes about Assessing your GTM tech stack: build vs buy
Andy Mowat writes about Intent Signals 101
Sara McNamara writes about How to Break into Marketing Operations People Management
Wes Kao writes about having no more awkward performance reviews: How to be honest without making your direct report rage quit
Rich Archbold shares 6 things they learned the hard way leading business systems
Jens-Fabian Goetzmann shares Why You Should Send a Weekly Summary Email
People Ops Weekly shares tips to improve your employee onboarding experience
Rachel Koblic and the Starling team share an article and a great table about Rethinking Delegation
Jason Feifer writes about How to Motivate Yourself When You're Feeling Blah
Darrell Alfonso writes about How to Say No to Low-Priority Requests and 10 Lessons to be Successful in Marketing Operations
Ben Stroup writes about how to Maximize Efficiency at Scale with Revenue Operations
Ishaan Gupta and Elisa Reggiardo answer "Why do you need a Knowledge Base?" 📝
Podcasts & Webinars
Ashton Williams discusses How to Maximize ROI from your Enablement for Pavilion’s ELEVATE Ops event — 28 minutes
Amy Porterfield discusses an Online Operations Playbook: Key Strategies for Success from My Team — 38 minutes. 📝 Documenting is the first sentence!!
Alyson Caffrey and Logan Lyles discuss 5 Overservicing Mistakes That Hurt Your Profitability on the Agency Life show —52 minutes
Daphne Costa Lopes discusses Defining and Measuring Customer Value in CS MasterClass #1 on the This is Growth podcast – 52 minutes
Featured Events or Classes:
June 4: Happy Customers Festival from Arrows
June 5: Negotiate to Elevate: How to Secure the Job Package YOU Want ($) from Women In Revenue (use code WIR25 for 25% off)
June 5: Mobilize Women Summit from Ellevate Network
June 6: Get to 90% Forecasting Accuracy by Week 6 from RevOps Co-op
June 6: SCALE & CS Summit from Matik
June 6: Growth Marketing for Startups & Scaleups with David Barzilay
June 12: Webinar: Succeeding as a Non-Technical PM from Product School
June 13: Account Management Mastery: Creating Happy Long-Term Profitable Clients in 5 Easy Steps from ZenPilot
June 13: How to demonstrate the ROI of employee comms from Axios HQ
June 20: RevOps Reimagined: Optimizing Strategies for a Dynamic Market from Rattle
June 20: Future Proofing Your Business with Creativity with Marc Hans
Schedule for your team: "Sell Like You Give a Sh*t"($) workshop for B2B Sales teams, by Jen Allen-Knuth
On-demand: Master in product roadmapping ($) from Product-Led Alliance
On-demand: No-Code Crash Course and a Notion Masterclass ($) are now at No-CodeOps Academy
On-demand: The Parakeeto Foundations Course (for agency finances) ($) from Parakeeto
November during MOps-Apalooza (Anaheim, CA): Managing Your MarTech Stack: How to Audit, Build, Optimize, Repeat; and Learn the Roadmap Secrets to Running MOps Like a Strategic Organization
Featured Book:
Featured Remote Jobs:
Instructional Designer and a GTM Enablement Specialist at Muck Rack (two roles)
Performance Marketing Manager/Lead at Digital Reach Online Solutions
A Few Ways I Can Help You
The next live cohort course:
2-week documentation course: June 18-28, starting at 9AM Pacific time
On-demand courses:
How and Why to Document Your Business Processes — full course
Thanks for reading!