Weekly newsletter #37
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
This week, I shared some of the content from my course related to setting up a documentation system for yourself before involving other people in your documentation efforts. You can read it here.
I'm looking to gather some quotes from other documentation experts and enthusiasts to add to my content this month. See the topics and submit here, if you're interested.
In accountability news, I’ve finished editing all the course videos and hope to get all the remaining pieces together into Teachable this week.
Onto the resources!
What I've been reading, watching, and listening to:
Peter Caputa shares marketing mantras for business growth in 2024
Carey Picklesimer explains a hospital analogy for attribution
Caterina Torres reveals real homework assignments given for RevOps job interviews
Sarah Wight shares a visual for the evolution of marketing operations to RevOps, that “owns the circulatory and neurological systems of your business. Without them, you are just a bag of bones.”
Leore Spira gives advice on elevating RevOps from tactical to strategic
Judd Borakove shares change management advice and why it is needed
Katie McAndrews talks about how some people are not good at job interviewing, and candidates should not be judged on those skills if they are different from the job’s skills
Ashley Louise talks about making time for reviewing the week on Fridays
Oscar Ganuza shares how the tactics that fuel your initial success won't necessarily power your next growth stage
Justin Norris discusses why to right-size the company you work for with the way YOU like to work
Dennis Edson shares an upcoming process to enter private betas in HubSpot (no longer stalking the product manager on Linkedin ;) )
Travis Scott gives takeaways and expands on an article on attribution
Ashley Lewin talks about how not every marketing tactic needs a revenue goal
Sirvan Jackson shows the stages of process creation and improvement
Jeff Ignacio talks about the importance of future casting in RevOps to provide leadership
Kristen Kelly writes about how your all-hands meeting is expensive and how to not waste money
Santosh Sharan shares 5 strategies startups can use to defeat larger incumbents in their battle for market share
Sara McNamara shares several marketing operations capacity calculators, and the ideal % mix of work for operations
Charlie Saunders shares pre-sale funnel stage tracking methods
Rachel Koblic talks about how to create analogies
Darrell Alfonso shares a graphic of the difference between a small, mid-sized, and large marketing operations team
Nick Bennett discusses how to do customer journey mapping
Lenny Rachitsky writes about the first 10 hires across 20 top B2B startups
Sara Wachter-Boettcher writes about how to decide when to speak up at work
Liz Ryan writes about removing obstacles for your team to motivate employees
Jennifer Nixon explains buyer personas vs ideal customer profile, and the deceptive marketing manager job title
Gaby Israel Grinberg shares advice for giving bad news
Jordan Henderson shares the benefits of shadowing other team members, for ops
Jeff Cypher talks about how to get an accurate workload view in your project management system
Melanie Naranjo writes about how to have better 1-1 meetings
Paul Seaton shares what financial metrics agencies should look at weekly
Matt Gray shares principles learned from 200 business books
Pam Rubin shares how waiting patiently for a promotion is a road to nowhere
Katelyn Bourgoin explains 5 Inconvenient Truths of Audience Building
The Secret CFO explains what makes up a long-range plan
Articles, Reports, Guides, Newsletters
Henning Schwinum writes about How Much to Spend on Your Fractional Executive
Kim Scott explains Feedback vs. Feedforward — Here’s Why I Don’t Like Either Word to Describe Radical Candor
Gretchen Rubin writes about how to Improve Your Feedback Game with This 4-Step Strategy
Gustavo Razzetti writes about How to Build a Culture of Feedback: 5 Shifts Required
Growblocks shares a guide for strategic RevOps
Drew Evans writes about How Notion Marketing uses Notion
May Busch writes about How to Manage Underperforming Team Members
Daniel Stillman writes about The Four Quadrants of Employee Performance
Frances X. Frei and Anne Morriss (Harvard Business Review $) write about 10 Pitfalls That Destroy Organizational Trust
Sara Wachter-Boettcher writes, ‘Hey designers, they’re gaslighting you’
Jeff Ignacio writes about The Product and GTM Flywheel
Irina Stanescu writes about Lessons in Emotional Intelligence: How to make someone truly feel heard and seen
Wes Kao writes about how to avoid backstory scope creep
Podcasts & Webinars
Rosalyn Santa Elena and Jeff Ignacio discuss Governing the GTM Motion (including documentation!) on The RevOps Review podcast
Tyler Sellhorn and Claudia Cafeo discuss Documentation: Building A Sustainable Framework in a webinar for NoCodeOps
Jenny Blake and Jay Acunzo discuss signature stories on the Unthinkable podcast
Kim Scott and Curt Nickisch discuss The Secret to Giving Great Feedback on the HBR on Leadership podcast
Featured Events or Classes:
October 10 - November 28 - Annual Planning Unplugged: RevOps Real Talk from Fullcast
October 11 - Unlock a RevOps Superpower: Proving Marketing “Works” from RevOps Co-op and CaliberMind
October 11 - Executive Seminar: Tactical Strategies for Boosting Manager Performance from Marlow
October 16 - Operating in Stormy Seas: Leadership Insights for Turbulent Times from Operations Nation International Ops Fest
October 20 - Scaling Operations Keynote from Operations Nation International Ops Fest
October 26 - RevOps as a Product: Building the GTM Engine from RevOps Co-op
November 7 - Outbound Sales Masterclass with Leslie Venetz & Nikki Ivey (Tampa, FL)
November 9 - Strategic Thinking from LifeLabs Learning
November 10 - How to Create a Data-Driven Strategy from Product School
Featured Book:
Right Kind of Wrong: The Science of Failing Well by Amy C. Edmondson
Featured Jobs:
Self-Promotion: More Ways I Can Help You
October workshops:
Documentation templates — the workbooks from my courses