Weekly newsletter #36
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
It’s been a busy content creation week!
I finished an interview response and video for Authority magazine about operational scalability.
I start teaching another RevOps bootcamp cohort this week, so to briefly interrupt my documentation content stream, I re-purposed my notes from my interview for the HubSpot RevOps certification into a blog. I figured it is more useful to make it available for people to read, compared to having the document sitting on my Google Drive! :) When I’m less tired of video production, I’ll cut up and add some of the video I recorded for the interview.
The on-demand course is still in progress. All the main videos are recorded, and half are edited. This week I plan to finish editing and filling out the other Teachable resources — text, links to resources, thumbnails, quizzes, and more.
Onto the resources!
What I've been reading, watching, and listening to:
Rosalyn Santa Elena shares part 3 and part 4 of moving from tactical to strategic in RevOps
Darrell Alfonso shares a gamified checklist of ops work to complete before Dec. 31 (including many kinds of documentation!), AND making the leap from manager to director of marketing ops
Jeff Ignacio shares 10 keys to success in RevOps
Sara McNamara writes about how the non-sexy parts of marketing operations are IMPORTANT. Process is IMPORTANT.
Kristen Kelly discusses the people-pleasing factor affecting agency profitability
Victoria Sakal writes about finding the right number and type of people with the right level of passion to solve the right problem
Jasmine Powers shares the #OutThereOctober content creation cadence challenge, with more background here
Brian Balfour discusses HubSpot’s multi-product evolution
Rebecca Nash shares Beam Content’s 4-person editing process and checklist
Sara Wachter-Boettcher writes about the difficulty of marketing your own small business
Crissy Saunders shares the create, capture, convert demand framework
Rachel Nazhand writes about the importance of learning your organizational chart
Rachel Koblic compares learning membership to gym memberships
Chris Savage shares advice for in-person public speaking
Sam Allen writes about developing learning and development strategies from scratch
Adam Stahl discusses the importance of acknowledging to your contacts why they’re on your email list
Mike Simmons shares a model for changing behavior
Operations Nation shares Milly Barker’s advice on the COO’s role in strategic planning
Wes Kao discusses how to write a good marketing strategy document
Liz Moorehead writes about overcoming a fear of being on camera
Abi Williams shares 10 avoidable mistakes that scaleup CEOs make
Melissa Theiss writes about the importance of job leveling
Kyle Lacy writes about the problems of becoming order-takers in marketing
Peter Caputa shares how to make your marketing agency successful by thinking like a consulting firm
The Secret CFO shares how the budget process fits into the wider Financial Planning and Analysis (FP&A) cycle
Codie Sanchez shares 7 tips to manage your time (and sanity) better as an entrepreneur
Jay Clouse posts about how to start from zero as a creator
Paula Pant shares common questions she sees from people starting a business
Amanda Goetz discusses the fractional CMO position
Articles, Reports, Guides, Newsletters
Alicia Butler Pierre writes about 3 Ways to Tell if Your Operations are People vs. Process-Dependent, Part 1 of 2
Kim Scott writes about What's the difference between performance management and development and why should you care?
Elisa Reggiardo talks with Christianne Beasley and Niall Thomas about Knowledge Base Organization 101
Sam Corcos writes An Exact Breakdown of How One CEO Spent His First Two Years of Company-Building (including documentation)
Matt Woodhams and Ashley Welch write about The Power of Discovery and Co-Creation in Sales
Minda Harts writes about ‘What I wish more CEOs knew about trust at work’
Milly Tamati writes about Generalist Power, a rebuttal to the essay 'Generalist Disease'
Harvard Business Review ($) writes about How to Evaluate a Job Candidate’s Critical Thinking Skills in an Interview
Morra Aarons-Mele writes about how to Fill In The Expectations Gap
John Cutler shares The Magic Prioritization Trick
Vinita Bansal writes about How to Lead Through Change
Podcasts & Webinars
Melissa McCready and Steve Petersen discuss how MOps professionals can drive operational success at the MarTech conference (I may have snuck in a few words about documentation ;) )
Caity Cronkhite discusses Making the Business Case for Documentation on a webinar for Good Words and shares a documentation impact calculator
Sean Lane and Kate Hopkins discuss Strategic & Tactical RevOps Planning for the New Year on a webinar for OneGuide
Rick At Lee discusses Performance Objectives vs. Learning Objectives at the LearnOps Summit
Darrell Alfonso, Melissa McCready, Mike Rizzo, and Naomi Liu discuss Marketing operations' role in getting the most from your marketing technology at the MarTech conference
Jeff Ignacio and James McArthur discuss building a RevOps strategy on The RevOps Review
Rob Giglio and Kat Warboys discuss The role of Chief Customer Officer on the Inside HubSpot podcast
Charlene Chen, Bethany Ayers, and Brandon Mensinga discuss the five traits of successful COOs on The Operations Room podcast
Pete Crosby and James Hounslow discuss VP of sales vs. CRO: Decoding the differences on NorthStar’s Tech Salescraft podcast
Featured Events or Classes:
October 3 - How to build a successful career across product & tech from Power to Fly
October 5 - Prepare for Growth, Be Prepared for Change (marketing planning) from Uptempo
November 9 - First Gens in Tech from HubSpot
Evan Hamilton is creating a live cohort course on community
Featured Book:
Featured Jobs:
Performance marketer, and content strategist, at Provision Group
Manager, Technology Experience & Helpdesk at HubSpot
Senior Manager, Marketing Technology - AI at HubSpot
Senior Manager, External Communications at HubSpot
MOPs Director, and CX Ops Director, at PandaDoc
Self-Promotion: More Ways I Can Help You
October workshops:
Documentation templates — the workbooks from my courses