Discover more from Jen Bergren’s Weekly Newsletter
Weekly newsletter #33
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I hope you are recovering from any conferences you may have attended in-person or followed along with online last week! I enjoyed seeing all the posts and videos from INBOUND, including the main stage videos and people tagging me on my photo on the champions wall, to feel like I was there – without the usual burnout after only 1-2 hours of interacting with other people. :) I hope to see more people posting the resources from the sessions that were not streamed, so we can all learn from them.
In other news, I finished another blog that will hopefully help you improve your documentation. You can read it to learn more about adding visuals and multimedia to your documentation to make it more useful and more used.
Aaaaaaand this week, Substack decided to make all my drafts disappear after I had completed the most tedious part of the newsletter, putting my saved Linkedin posts into a legible format in the newsletter. Two hours of work mysteriously disappeared and it would sometimes flash onscreen for a second before disappearing again. I compiled the rest of the newsletter in a Google doc while I waited for Substack to respond to my help ticket and Twitter request. It’s been almost 48 hours and they did not respond, so I redid the work to send this to you today. Lesson: If you use Substack, write your drafts in another document first!
Onto the resources!
What I've been reading, watching, and listening to:
Rosalyn Santa Elena announced a free, limited-access membership to The RevOps Collective community
Melissa McCready shares advice she would give herself
Tyler Sellhorn writes about the ‘job to be done’ by documentation
Brooklin Nash posted a poll and has a great comment conversation about answering team members’ questions
Megan Morreale writes about content marketers cleaning up their mess to not lose to AI
Peter Caputa discusses research about the impact of design & navigational changes to a website
Shannon Howard shares examples of great customer education programs
Joe LaGrutta shares the benefits of repurposing content
Liz Stefan shares red flags that your learning & development team is not focused on impact
Mallory Glessner talks about how your high performers are more likely to experience anxiety
Martin Angeletti talks about training beyond tools, training on processes
Sirvan Jackson shares how overcommunication doesn’t exist and how to get things done
Sacha Dekker shares what managers do to make team members feel like they belong
Rachel Proven writes about learnings for building a great remote team culture
Mallory Lee talks about if you’re moving from reactive to strategic, do not just ask why
Alex Newmann talks about when not to hire a VP of Sales
Heidi Kirby shares how e-learning is not the answer for every training need
Darrell Alfonso shares insights about marketing reporting and planning from a recent event
Anastasiia Binns writes about how short-term thinking in sales leads to churn
JD Dillon shares 99 potential causes of employee performance issues – unrelated to training
Rachel Koblic talks about the precision of language as an underrated skill
Daniel Huang post about writing as the great equalizer
Corey Kossack announces Aspireship launching a free skills-based talent marketplace for job seekers and employers
A few INBOUND-related posts
Sarah Medilo shares takeaways from her trip to Boston and New York from the Philippines
Leslie Venetz shares takeaways from a few of the Day 2 panels
Peter Caputa writes takeaways about the company & product side
Courtney Sembler shares takeaways from her customer education panel, after an earlier sneak peek.
Kyle Jepson shares the slides and properties cheat sheet from his HubSpot Admin session
The Secret CFO commented on the mess of numerous job offers being rescinded
Hà Phan posts about completing documentation for the next person in the role to succeed
Amanda Goetz shares her 7-step decision-making framework
Articles, Reports, Guides, Newsletters
Ryan Phelan writes about why you should always ask why: Strategy must lead tactics in marketing planning
Michelle Irvine and Derek DeBellis do a 2022 State of DevOps Report data deep dive: Documentation is like sunshine
Dave Nunez explains why it’s worth it to invest in internal docs
Elisa Reggiardo asks: Do you really need a doc approval flow?
Jaime Netzer writes about How to excel at asynchronous communication with your distributed team
Tanya Kneller shares The Magic of Storytelling in Change Management
Jeff Ignacio writes about Owning your infrastructure architecture
Kristi Park tells us How to drive change and get what you need as a revenue operator (yearly planning edition)
Lawrence Yeo writes about The Illusion of Control
Amanda Schwartz Ramirez writes about Solving the Puzzle of Communicating Well with Execs
Julie Zhou talks about when to document
Leore Spira writes about Revolutionizing Revenue and Unleashing the Data-Driven Power of RevOps in the Product-Led Sales Landscape
Ramli John and Brooklin Nash discuss expert-driven strategy content (not thought leadership)
Kevin Kruse talks with Eimear Marrinan about How HubSpot Sustains A Customer-Centric Culture Across 7k Hybrid Employees
Podcasts & Webinars
Gray MacKenzie and Logan Lyles talk about Capacity Management: How to Do Time Tracking Your Team Won’t Hate, at Teamwork
Layla Pomper at ProcessDriven shares How NOT to Write Standard Operating Procedures (SOPs)
Daphne Lopes and Margaret Harrison discuss change management on the This is Growth! podcast
Featured Events or Classes:
On-demand: Sales Enablement Strategy course and blog from George B. Thomas
On-demand: The Fractional Operating System course from Javier Ramirez
September 13: Guardians of the Workflow: Become Unstoppable from Scaling for Success
September 13: 3 critical updates that keep your execs looking forward from Axios
September 14: How to build company processes—the fun and easy way from ZenPilot
September 18: Marketing Operations Essentials course with Darrell Alfonso from LXA
September 22: Annual Planning for Sales and Marketing from RevGenius
October 24-Nov. 2: SEO course from Reforge
November 5-8: MOps-Apalooza announced its full lineup, from marketingops.com
For fun: October 7&14: Practical Magic screenwriting discussion event
Featured Book:
Featured Tip:
If you have a tip to share, I would be happy to feature and credit/link to you!
Featured Jobs:
Content Strategist and RevOps Manager at Achievelt
For fun: Chief Holiday Officer at Hotel Del Coronado
Self-Promotion: More Ways I Can Help You
September 19-29 live course: How and Why to Document Your Business Processes
Documentation templates — the workbooks from my courses are now available to purchase