Weekly newsletter #27
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
I hope your July is ending well, as we head into this final day.
Onto the resources!
What I've been reading, watching, and listening to:
Jen Spencer talks about the importance of sales and marketing alignment
Joe LaGrutta writes about how marketing ops is much more than just tech
Carl Ferreira shares about a Sam Jacobs post about what empty salesperson calendars may mean, and the importance of identifying buyers wasting time on the first call
Rachel Koblic talks about the common “act like an owner” advice, and the important role of middle managers
Justin Norris shares lessons from a great support experience
April Dunford shares lessons learned from launching a podcast months ago
Camille Balhorn shares a new way to remove the background for Slack custom emojis :)
Karin Tamir writes about future state process mapping
David C. Baker talks about how its easier to start things than stop things
Heidi Kirby posts about creating a pilot phase of your learning & development projects
Lindsay LaShell talks about the topic of power related to delegation, and what happens when we rely on traditional forms of delegation
Sara McNamara shares about self-service martech stacks
Jordan Hopkins posts about if you need a graduate degree to be a learning experience designer
Jordan Henderson talks about the importance of open-ended questions in ops
Raghav Mathur shares why you can’t copy and paste a go-to-market strategy in different parts of the world
Egle Vinauskaite writes if you support the learning of others, make sure you’re also investing in learning for yourself
Amber Kemmis talks about marketing attribution and combatting burnout for your team
Wes Kao shares a framework for how to ask for things to get an enthusiastic yes
Neil Weitzman shares a great list of people to learn from
Ãndrea Peck shares about the importance of documentation!
Mike Grinberg discusses the common pain of constant pivots in service or consulting businesses
Swarnendu Dutta talks about applying second-order thinking to marketing operations
Chris Walker writes about what executives need from RevOps
Tracy Eiler shares learnings from her CMO job search
Daphne Costa Lopes talks about how everyone thinks it means something different to scale customer success
Natalie Furness posts about how to find an internal champion for your CRM project
Anastasiia Binns talks about the realistic timeline of getting results from a tech project
Connor Jeffers answers questions about improving RevOps processes
The Secret CFO posts about why you need a financial policy, what to look for in future finance leaders, and how to make a CFO listen to you
Olena Bomko posts about the bad experience of a typical tech website visit, and what should be on your homepage
Erica Schneider shares 22 common writing mistakes
Adam Grant posts about not judging effort by results
Articles, Reports, Guides, Newsletters
Ben Stroup at Velocity Strategy Solutions writes about How Effective Risk Management Can Prevent Project Failure
Hailley Griffis at Buffer shares how to Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content
Amanda Natividad at SparkToro writes about an Employee’s Guide to Building a Personal Brand
Marcus Collins at MIT Sloan ($) shares the myth of the mainstream for marketing
Tammy Bjelland at Workplaceless writes about how to Make Public Recognition a Habit in Remote and Hybrid Teams
Penny DeFrank at Forbes shares Questions To Ask Before Building A Learning And Development Program
Tara McMullin talks about recognizing the systems that shape our lives
First Round Review writes about How to Scale Yourself Down — Not Up — as a Leader when moving from big companies to startups
Lisa Earle McLeod and Ian Gross at Harvard Business Review ($) write about 3 Questions Sales Teams Should Ask After Losing (or Winning) a Deal
Tomas Chamorro-Premuzic and Dorie Clark at Harvard Business Review ($) tell us When Your Employee Isn’t Reaching Their Full Potential
Melody Wilding at Harvard Business Review ($) shares about Overcoming Your Fear of Giving Tough Feedback
Olly Richards writes about how to make better decisions
Christina Garnett on Medium writes about Using Love Languages for Customer Care and Delight
Rand Fishkin at SparkToro talks about zero-click marketing (article and video)
McKinsey writes about middles managers as the heart of your company
Bruce Clay at Search Engine Land writes about how to predict when SEO will pay off
Bryan Stallings at Lucid writes about a hybrid team’s toolkit for Agile meetings
Podcasts & Webinars
Nicole Pereira and Logan Lyles discuss Lessons from Agency Layoffs (& the Road Ahead) on Teamwork’s Agency Life podcast
Caro Griffin and Amanda Schwartz Ramirez discuss working strategically on the Opsy podcast
Adam Bryant discusses What the Best Leaders Know — and What Skills They Develop on HBR Ideacast
Divinia Knowles, Brandon Mensinga, and Bethany Ayers discuss what is a COO on the Operations Room podcast
Featured Events or Classes:
August 2: GTM Operations - From Strategy to Execution from Operations Nation
August 2: Building Custom Reports in HubSpot from HubSpot
August 17: Driving Growth and Engagement: Unleashing the Power of Marketing for Education Programs from Intellum
September 14: Our Money and Our Anxiety from The Anxious Achiever
Featured Book:
Process! How Discipline and Consistency Will Set You and Your Business Free by Mike Paton and Lisa Gonzalez
Featured Tip:
If you have a tip to share, I would be happy to feature and credit/link to you!
Featured Jobs:
Social Media Specialist at Weruva
VP of Products AND VP of Marketing at Trust & Will
Customer Success Manager at HubSpot UK/Ireland
Social Media Writer at Forte Labs
Junior Graphic Designer at Vasion
Marketing Communications Manager at Sony Electronics
Digital Content Marketing Specialist at Learning Strategy and Design
Volunteer content creators for American Marketing Association - San Diego
Once again, a larger number of interesting jobs have crossed my path in the past week, compared to previous months… is this a totally non-scientific indicator that more companies are hiring?
Self-Promotion of the Week:
Next live course:
September 19-29: How and Why to Document Your Business Processes
Upcoming workshops: