Weekly newsletter #27

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I hope your July is ending well, as we head into this final day.

Onto the resources!

What I've been reading, watching, and listening to:

LinkedIn

• Jen Spencer talks about the importance of sales and marketing alignment

• Joe LaGrutta writes about how marketing ops is much more than just tech

• Carl Ferreira shares about a Sam Jacobs post about what empty salesperson calendars may mean, and the importance of identifying buyers wasting time on the first call

• Rachel Koblic talks about the common “act like an owner” advice, and the important role of middle managers

• Justin Norris shares lessons from a great support experience

• April Dunford shares lessons learned from launching a podcast months ago

• Camille Balhorn shares a new way to remove the background for Slack custom emojis :)

• Karin Tamir writes about future state process mapping

• David C. Baker talks about how its easier to start things than stop things

• Heidi Kirby posts about creating a pilot phase of your learning & development projects

• Lindsay LaShell talks about the topic of power related to delegation, and what happens when we rely on traditional forms of delegation

• Sara McNamara shares about self-service martech stacks

• Jordan Hopkins posts about if you need a graduate degree to be a learning experience designer

• Jordan Henderson talks about the importance of open-ended questions in ops

• Raghav Mathur shares why you can’t copy and paste a go-to-market strategy in different parts of the world

• Egle Vinauskaite writes if you support the learning of others, make sure you’re also investing in learning for yourself

• Amber Kemmis talks about marketing attribution and combatting burnout for your team

• Wes Kao shares a framework for how to ask for things to get an enthusiastic yes

• Neil Weitzman shares a great list of people to learn from

• Ãndrea Peck shares about the importance of documentation!

• Mike Grinberg discusses the common pain of constant pivots in service or consulting businesses

• Swarnendu Dutta talks about applying second-order thinking to marketing operations

• Chris Walker writes about what executives need from RevOps

• Tracy Eiler shares learnings from her CMO job search

• Daphne Costa Lopes talks about how everyone thinks it means something different to scale customer success

• Natalie Furness posts about how to find an internal champion for your CRM project

• Anastasiia Binns talks about the realistic timeline of getting results from a tech project

• Connor Jeffers answers questions about improving RevOps processes

Twitter

• The Secret CFO posts about why you need a financial policy, what to look for in future finance leaders, and how to make a CFO listen to you

• Olena Bomko posts about the bad experience of a typical tech website visit, and what should be on your homepage

• Erica Schneider shares 22 common writing mistakes

• Adam Grant posts about not judging effort by results

Articles, Reports, Guides, Newsletters

• Ben Stroup at Velocity Strategy Solutions writes about How Effective Risk Management Can Prevent Project Failure

• Hailley Griffis at Buffer shares how to Capture, Categorize, Create: A System for Capturing Your Ideas and Using Them To Create Content

• Amanda Natividad at SparkToro writes about an Employee’s Guide to Building a Personal Brand

• Marcus Collins at MIT Sloan ($) shares the myth of the mainstream for marketing

• Tammy Bjelland at Workplaceless writes about how to Make Public Recognition a Habit in Remote and Hybrid Teams

• Penny DeFrank at Forbes shares Questions To Ask Before Building A Learning And Development Program

• Tara McMullin talks about recognizing the systems that shape our lives

• First Round Review writes about How to Scale Yourself Down — Not Up — as a Leader when moving from big companies to startups

• Lisa Earle McLeod and Ian Gross at Harvard Business Review ($) write about 3 Questions Sales Teams Should Ask After Losing (or Winning) a Deal

• Tomas Chamorro-Premuzic and Dorie Clark at Harvard Business Review ($) tell us When Your Employee Isn’t Reaching Their Full Potential

• Melody Wilding at Harvard Business Review ($) shares about Overcoming Your Fear of Giving Tough Feedback

• Olly Richards writes about how to make better decisions

• Christina Garnett on Medium writes about Using Love Languages for Customer Care and Delight

• Rand Fishkin at SparkToro talks about zero-click marketing (article and video)

• McKinsey writes about middles managers as the heart of your company

• Bruce Clay at Search Engine Land writes about how to predict when SEO will pay off

• Bryan Stallings at Lucid writes about a hybrid team’s toolkit for Agile meetings

Podcasts & Webinars

• Nicole Pereira and Logan Lyles discuss Lessons from Agency Layoffs (& the Road Ahead) on Teamwork’s Agency Life podcast

• Caro Griffin and Amanda Schwartz Ramirez discuss working strategically on the Opsy podcast

• Adam Bryant discusses What the Best Leaders Know — and What Skills They Develop on HBR Ideacast

• Divinia Knowles, Brandon Mensinga, and Bethany Ayers discuss what is a COO on the Operations Room podcast

Featured Events or Classes:

• August 2: GTM Operations - From Strategy to Execution from Operations Nation

• August 2: Building Custom Reports in HubSpot from HubSpot

• August 17: Driving Growth and Engagement: Unleashing the Power of Marketing for Education Programs from Intellum

• September 14: Our Money and Our Anxiety from The Anxious Achiever

Featured Book:

• Process! How Discipline and Consistency Will Set You and Your Business Free by Mike Paton and Lisa Gonzalez

Featured Tip:

• If you have a tip to share, I would be happy to feature and credit/link to you!

Featured Jobs:

• Social Media Specialist at Weruva

• Senior Employee Experience Specialist at Braze

• VP of Products AND VP of Marketing at Trust & Will

• Customer Success Manager at HubSpot UK/Ireland

• Social Media Writer at Forte Labs

• Junior Graphic Designer at Vasion

• Jen Igartua posted several opportunities

• Marketing Communications Manager at Sony Electronics

• Digital Content Marketing Specialist at Learning Strategy and Design

• Volunteer content creators for American Marketing Association - San Diego

Once again, a larger number of interesting jobs have crossed my path in the past week, compared to previous months… is this a totally non-scientific indicator that more companies are hiring?

Self-Promotion of the Week:

• Next live course:

  • September 19-29: How and Why to Document Your Business Processes

• Upcoming workshops:

  • August 9: How to write a clear process anyone can follow

  • August 23: Create a system to keep documentation in use and updated

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