Weekly newsletter #132

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I hope to have some news or content to share with you next week. In the meantime, check out all the curated resources below!

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Thanks to this month’s sponsors:

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Last week’s most popular link:

• Andrea Belk Olson writes about how well-meaning leaders unintentionally derail productivity, trust, and change momentum

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What I've been reading, watching, and listening to:

LinkedIn

• Darrell Alfonso shares 6 ideas to prevent marketing budgets from being cut

• Antonina Panchenko asks: Are you creating learning, or just formatting content?

• Andrea Lechner-Becker writes that one of the most dangerous things about marketing dashboards is the arrogance they can create in marketing ops teams

• Josh McClanahan writes about asking yourself: Are you doing the job you were actually hired to do?

• Stephanie McCarty writes that you should not let the current marketing landscape scare you into playing it safe

• Mike Taylor writes that when you accept that learners don't automatically want what you've created, you start asking different questions

• Nick Donaldson writes how marketing ops is a quarterback, an MBA, and a negotiator all in one

• Kathleen Booth writes how too many marketing teams treat customers like a stage of the funnel, or a side of the bowtie

• Omi Diaz-Cooper writes that your "alignment meetings" are a red flag

• Marsden Kline writes that most leaders say they want accountability, but few know how to build it

• Jenny Petty writes that thought leadership comes from a desire to teach and share

• Kyle Lacy writes that if your team can't see your energy in the work, you're not leading

• Jacki Leahy writes that RevOps doesn’t have a credibility issue. It has a positioning issue.

• Carey Picklesimer writes that it’s not enough to have seamless processes if they’re pointing in the wrong direction

• Ashley Lewin shares 15 steps to tell a clear, memorable story in your quarterly business review

Articles, Reports, Guides, Newsletters

• Emily Kramer writes a breakdown of marketing frameworks and processes

• Adi Klevit and Max Friar write about How to Build a Sellable Business 📝

• Josh Hill writes about Running a Tight Ship in Go-To-Market Operations 📝

• Andrea Belk Olson writes about how to Foster Big-Picture Innovation in a Fragmented Organization

• Christina Garnett writes about The Missing Half of Your Customer Experience Strategy: Qualitative Data

• Clara Ma and Mark Josephson write about the fears CEOs carry in silence, and how Chiefs of Staff can help them carry the load

• Omi Diaz-Cooper writes about The $2.3M Operational Blind Spot

• Jess Almlie writes about Beyond Stakeholder Q&A: Smart Ways to Learn the Business

• Arriel Balogun writes about saying 'NO', Setting Boundaries, and When the Magic Ends

• Mike Rizzo writes about Effective Networking Advice for Marketing Ops Pros

• Amanda Natividad writes about how to Get Quoted in the Press

• Carolyn Crist writes about how belonging may be the key to employee and business success

• Crissy Saunders writes about how to make sure the world doesn't stop while you're on vacation 📝

• Stacy Lu writes about how to Shift From Initiatives Thinking to Outcomes Thinking

• Arvid Kahl writes and talks about Making Your Business Sellable 📝

• Colette Molteni writes about The Productivity Trap: More Hours Won’t Get You Ahead

• Amy Mitchell writes about how to grow in product management from roadmap delivery to broader influence — without becoming a people manager

• Jeff Ignacio writes about Building a High-Impact Demand Generation Strategy

• Salesloft writes a research study about The Rise of RevOps to the C-Suite

• Ben Stroup writes about how to Make Continuous Improvement Your Competitive Advantage with a Lean Enterprise Flywheel

• Greg Meyer writes about how to fix the hidden problem of team handoffs

• Lavinia Mehedințu writes about conducting a needs analysis, with a template

Podcasts, Webinars, Videos

• Sydney Mulligan and Lauren Aquilino discuss how ChatGPT Is Cool, But Can You Still Think for Yourself? On Pretty Funny Business – 29 minutes

• Raja Walia and Andrea Lechner-Becker discuss how Marketing Isn't Doing the Work If They Don't 100% Own the 4Ps on Old Fashioned Marketing – 27 minutes

• Emily Kramer, Devon Watts, and Jenny Thai talk about how the product launch playbook has changed on Dear Marketers Podcast – 63 minutes

• Nicole Looker and Jeff Ignacio discuss building and scaling a lean RevOps team, the importance of stakeholder trust, and strategies for prioritizing work on The RevOps Review – 22 minutes 🚢

• Jess Cook and Matt Carnevale discuss How to Lead B2B Marketing for the First Time on the Exit Five podcast – 59 minutes 📝

• Rehanne Allen and Sheryl Kline discuss Navigating Tech and Teams Effectively on a Fearless Female Leadership interview – 18 minutes 📝

• Scott Aaron and Jen Lehner discuss How to Use LinkedIn the Right Way in 2025 on The Front Row Podcast for Entrepreneurs – 54 minutes

• Brenda Ellington-Booth and Laura Pavin discuss how to Get Delegation Right on The Insightful Leader podcast – 15 minutes

• Manny Silva and Kate Mueller discuss keeping documentation resilient to product changes on the Not-Boring Tech Writer podcast – 65 minutes 📝

Featured Events or Classes:

• August 14: Crafting Offers That Bring in Customers from MO Martech

• August 15: Building and Scaling Coaching Inside Your Organization from Al Dea

• August 19: How Leading Employers Are Using Worker Voice to Drive Results from Jobs for the Future

• September 16: Information Architecture Master Class ($) from Knowledge Owl 📝

• September 23: Making the penny drop: creating training that works from A New Spring

• September 29: From Overwhelmed to Organized: How to Get Your Processes Implemented from The Profit Recipe

• On-demand: Behavioural Science at Work: Applying Behavioural Insights to Boost Business Performance from Durham University

Featured Book:

• CMO to CRO: The Revenue Takeover by the Next Generation Executive by Mike Geller, Rolly Keenan, and Brandi Starr (affiliate link to bookshop.org)

Featured Remote Jobs:

• Senior Manager of Central Sales Strategy & Operations at Motive

• Revenue Operations Strategy and Analytics Manager at Zapier

• Senior Director of Enablement at Seismic

• GTM Enablement Manager at Haus

• Associate - People Ops at Hike

• Sr. Demand Gen Manager and RevOps Manager at Qualytics

• Senior Director of People at Rain

• Director, Human Resources Business Partner at Wiz

• Instructor, IT Foundations at Western Governors University (I work here, reply to this email and I’ll look at our referral process)

• Marketing Technology & Operations Manager at Payroc

• Sales Operations Partner at AvidXchange

• Associate Customer Marketing Manager at Iterable

• Senior Marketing Operations and Email Lead at 829 Studios

• SDR Lead at Dropbox

• HubSpot Implementation Specialist and a Business Analyst at Lift Enablement

• Chief of Staff at Seven Starling

• Director of Design Systems and Operations at Aledade

• Temporary MarOps Manager at TestGorilla

• Two membership sales roles at Pavilion

• Demand Generation Manager / Strategist at Gorilla 76

• Director of New Business Development at Hopkins Printing

• Sr. Sales Enablement Program Manager at Axonius

• Marketing Content Specialist at Everly

• Many roles at Submittable

• Email Marketing & Newsletter Strategist at The Verge

• B2B Influencer Marketing at Onalytica

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A Few Ways I Can Help You

On-demand courses:

• How to Document Your Business Processes

Live courses:

• Process documentation courses and workshops for September & November

• The next free RevOps BootCamp session starts in October

• Participate in the research for the next live course about employee onboarding

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Emoji Key:

📝 Documentation | 🚢 Employee onboarding | $ Paid course/event/resource