Weekly newsletter #113

The best of what I've read this week, about operations, training and education, communication, and more

Hello!

I’m excited to speak with Claudia Cafeo and the NoCodeOps community about documentation on Thursday in a live stream, which you can join here. We’ve been trying to schedule this for almost a year! My bootcamp teaching on Thursday mornings kept causing a conflict, but it is finally happening! 🎉

I also published an excerpt from my book about the future of RevOps. This might be the last draft excerpt I’ll share until the book is ready to publish later this year.

This week, I turned on the payment option for this newsletter as a pay-what-you-wish model if you’d like to support my efforts in publishing this newsletter. Thank you! ❤️

And if you’re in the San Diego, California, area, I hope to see you at the marketingops.com co-working/meetup near UCSD on Thursday! I plan to be there in the afternoon unless I am too drained from the livestream speaking.

Onto the curated resources!

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Thanks to this week’s sponsor:

I don’t have a sponsor right now but I would like to thank Justin Norris at RevOpsFM for referring 100 subscribers! ❤️

RevOpsFM is an excellent podcast, newsletter, and all-around resource. I hope you subscribe!

If you have helpful content, events, or other resources you think could help the readers of this newsletter, consider sponsoring it!

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Last week’s most popular link:

• Mollie Bodensteiner shares a ‘You know you're in RevOps (Slack Edition)’ list

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What I've been reading, watching, and listening to:

LinkedIn

• Leore Spira writes how in RevOps, data is everything—until it isn’t

• Christina Kay writes how leadership isn’t just about strategy and decision-making. It’s about how you communicate—especially if you’re in a remote world

• Brittanee Charles writes about how another tool won't solve a process gap

• Josh McClanahan writes about matching up RevOps mentors and mentees

• Evan Kubitschek writes how perfectionism is procrastination with a better PR team

• Ashley Faus writes about how to diagnose if the problem is a marketing problem

• Heidi Kirby shares a mindset shift that’ll save you a lot of time and help you avoid becoming everyone’s favorite training pizza place

• Yamini Rangan shares leadership takeaways from the book ‘Unleashed That Works: Deep Devotion + High Standards’

• Lavinia Mehedințu writes about how to reward employees who learn and asks for learning and development professionals to fill out a salary survey

• Jen Spencer writes about the "What? So What? Now What?" framework

• Kathleen Booth writes about how marketing leaders navigate the shift from information scarcity to attention scarcity

• Emily Kramer shares 16 signal-based campaign ideas

• Molly Graham writes how process is not inherently good — it can kill speed just as easily as it can increase it.

• Janet Gehrmann writes about video marketing strategies changing in 2025

Articles, Reports, Guides, Newsletters

• Keanu Taylor discusses marketing operations’ pathway problem and a new university program

• Daphne Costa Lopes writes about how to Boost Retention With Customer Incentives

• Mark Regan and Joe Morrissey write about: How Much Should I Invest In RevOps?

• Chris DuBois writes about how Scope Creep is Robbing Your Agency and How to Shut It Down

• Amanda Natividad writes about How to Turn Audience Research Into Content Ideas

• Women in Revenue shares their annual report

• Christie DeCarolis writes about issues with some influencer-created courses

• Ana Mourão talks with Phil Gamache and Darrell Alfonso about How Marketing Ops Became Department Translators and more (also a podcast)

• Darrell Alfonso writes about 6 Ways GTM Teams Can Measure Operations Effectiveness and The 9 Crucial Reports of the Chief Revenue Officer

• Sarah Touzani writes about what a new manager should do in their second week 🚢

• Bryan Brown and Sangram Vajre write about The CMO Manifesto: The 7 Non-Negotiables for B2B Marketing Leadership

• Rand Fishkin writes about How to Use Mental Jujitsu to Convince Your Boss/Team/Client to Make the Right Marketing Investments

• Wes Kao writes about why you should get buy-in throughout a project

• Sejaal Tilwani writes about how "Great conversations don’t just happen—they’re hosted."

• Justin Norris writes and talks about Coaching Through Feedback: A Simple Framework for Leaders

• Boaz S. Maor writes about Charting a Path for Success - The Best NPS Methodology

• Mike Taylor and Bianca Baumann share a presentation, slides, and templates for learning content strategies and audits

Podcasts, Webinars, Videos

• Robin Beers and Emily DiLeo discuss Beyond the Research Transaction: Deliver True Insight Gold in a Stravito webinar – 60 minutes 📝

• Jane Helbrecht discusses how your team doesn't suck; you do at TEDx – 12 minutes

• Tim Dyck and Donald Forgione discuss hiring and interviewing 101 on Tailgate Talks — 31 minutes

• Anne-Laure Le Cunff and Arvid Kahl discuss goals, reprogramming your own subconscious, and learning in public on The Bootstrapped Founder — 32 minutes

• Jess Almie and Rashi Kakkar discuss What Learning & Development Can Learn From Product Management on the L&D Must Change podcast — 55 minutes 🚢

• Steven Rogelberg, Bethany Ayers, and Brandon Mensinga discuss The Art and Science of 1:1 Meetings on The Operations Room podcast — 33 minutes

• Robert Donald and Rhys Williams discuss Aligning Sales & Legal to Close More Deals in a webinar for Domestique — 68 minutes

• Erick Mahle and Camela Thompson discuss if Business Systems Belong in RevOps on the RevOps AF Podcast — 25 minutes

Featured Events or Classes:

• March 27: How to Build a Collaborative Marketing Workflow That Works from MarketingProfs

• March 27: Onboarding and Activating Partners from HubSpot

• March 27: Getting Buy-In for Partner Education from Intellum

• Starting April 1: Agency Assessment Workshop from Parakeeto ($)

• April 3: Finance 101 for Design Leaders from Future London Academy

• April 10: Earning a seat at the table: how RevOps becomes a trusted advisor from AccountAim

• April 17: Chief Revenue Officer Summit from Revenue Operations Alliance

• April 24: The Sales-to-CEO Playbook: Lessons in Leadership, Growth, and Resilience from Girls Club

• May 8: #GTM25 in Los Angeles, California from Go to Market Alliance ($)

• On-demand: Marketing Measurement 101 course from Paramark

• On-demand: Onboarding course from Spark Community

Featured Book:

• The Fearless Organization by Amy C. Edmondson (Affiliate link to bookshop.org)

Featured Remote Jobs:

• Commercial Customer Success Manager at G2

• Head of Growth & Demand Gen at Social+

• Senior Manager, Business Systems at Advantive

• Senior Director of Web Strategy at Dynatrace

• Digital contractor at Mixte Communications

• RevOps consultant at Iceberg RevOps

• HubSpot Consultant and Marketing Coordinator at Aptitude8

• GTM Engineer, Revenue Operations at Remote

• Community manager at Spektrix

• Lifecycle Marketing Lead at SonderMind

• Marketing Operations Analyst at Sovos

• Senior Manager, Growth Analytics at Tebra

• Solutions Consultant at Mural

• Senior Marketing Operations Manager at Ontra

• Customer Reference Program Coordinator at HubSpot

• HubSpot Solutions Architect (Sales) at 1406 Consulting

• Product marketing manager at Vector

• Communications Lead, Internal Communications - Marketing and Product & Technology at Stitch Fix

• Director of Marketing Analytics and Operations at ActiveCampaign

• Revenue Operations Manager at Keyfactor

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A Few Ways I Can Help You

On-demand courses:

• How to Document Your Business Processes

Live courses:

• Enroll in the process documentation course and workshops here

• The next free RevOps BootCamp session starts May 8

• Participate in the research for the next course about employee onboarding

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Emoji Key:

📝 Documentation

🚢 Employee onboarding

$ Paid course/event/resource