Weekend newsletter #9

The best of what I've read this week, about operations, training and education, communication, and more

Hello from my new apartment!

I moved out of downtown San Diego and into a suburb near some of my friends.

It’s quite a change of view:

Old apartment view

New apartment view

Will having fewer distractions, and less financial stress from downtown rent, mean that I will get my book finished this year? We will see! 😁

Onto the resources! Lots of LinkedIn love this week!

What I've been reading, watching, and listening to:

LinkedIn

• Michael Canty posts about systems thinking – how things interconnect and influence each other

• ‘Connected’ to the above, Erol Toker posted about siloed ops

• And more connections on that theme, Rachel Koblic talks about connecting disparate dots

• Camille Balhorn posts a conversation with Nicole Pereira about CRM migration definitions and timelines

• If you’d like Travis Scott’s book about recruitment marketing, see his post for details to receive a free copy

• Rosalyn Santa Elena talks about not letting go fast enough, as a new leader

• April Rinne talks about a Harvard Law article about seeing what’s invisible which can include an invisible curriculum depending on your background

• Gagan Biyani talks about content marketing strategies like Amanda Natividad’s

• Kyle Jepson endorses this list of 100 HubSpot tips from the Instrumental Group

• Nataly Kelly talks about the difference between content marketing and thought leadership

• Justin Norris talks about designing a team sync meeting that is NOT useless

• Jordan Hopkins posted about the making of Gusto Academy

• Ãndrea Peck talks about the benefit of dance in other areas of life as well as lessons from bartending

• Gaby Israel Grinberg talks about evolving Proofpoint Marketing’s cultural pillars

• Sara McNamara posts about how revenue operations is NOT sales operations and should not just focus on sales. 💯

• Jeff Ignacio posts about how should RevOps be measured

Twitter

Darrell Alfonso @DemandDarrell

A common misconception is that Martech tools are just supposed to “work”. Sadly, this couldn’t be farther from the truth. Martech requires skilled people, time, resources, and the right set up and configuration.

Wes Kao 🏛 @wes_kao

If you have a non-traditional background, you’re a wild card in the hiring process. Don’t try to be more traditional than traditional candidates. You won’t win that game. What to do instead: 1. Turn a bug into a feature. If you don’t frame your experience, your non-traditional… https://t.co/H4XFCXQ4pf

Kat Kibben @KatrinaKibben

I created this online course because I truly believe every recruiter should know how to write a job post - even if their manager won't invest in team training.

bit.lyA Lifetime and One Job Post Training Ago - Katrina Kibben’s BlogLet me teach you how to write a posting that gets the right person to apply in my new job post training course.

Articles, Reports, Guides, Newsletters

• Harvard Business Review writes about how to curb burnout by designing jobs to better match employees’ needs, related to common mismatches between companies and employees in the areas of Workload, Control, Reward, Community, Fairness, and Values.

• Julie Zhou’s newsletter featured this story from the archive ten years ago, which is still relevant: A Simple Guide to Saying No

• Adam Grant writes about rude emails and how not to alienate your audience in 9 easy steps

• ProcessDriven has an article and video about the difference between a process and Standard Operating Procedure (SOP)

• Chief discusses a Study that Finds Women Leaders Are More Strategic Risk-Takers Than Men, But Endure a ‘Risk Tax’

Podcasts & Webinars

• HubSpot Admin HUG featuring Beth Abbott of New Breed talking about RevOps project management

• Pavilion webinar about Strategy vs Tactics, Aligning RevOps Resources for Success. Thanks for the documentation shoutout, Brad!

• Abby Covert and Andy Polaine nerd out about her book on diagrams and information architecture

• George B. Thomas and Courtney Sembler talked on Linkedin about the recent HubHeroes podcast about HubSpot Academy

• Logan Lyles and Ali Schwanke chat about how to equip & enable your team to dominate LinkedIn through a group of individual evangelists' profiles.

• Amy Porterfield’s Online Marketing Made Easy: The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation

Featured Event or Class:

• March 28: Teamwork User Group’s AMA with Teamwork CEO Peter Coppinger

• March 28-29: MarTech Conference

• March 30: GTM Partners Leaders Summit: RevOps & Revenue Intelligence

• April 6: HubSpot Education Partners - The Benefits of Working with Students During Tough Economic Times. Learn about the micro-internships you can benefit from!

• Varied dates: Alicia Butler Pierre teaches Purdue’s Lean Six Sigma global online program

Featured Book:

• Today’s non-work-related feature is a book! A friend recommended Sarah J. Maas's books and I finished reading Throne of Glass. 10/10! I have now requested all of her books from the library :)

Organizational Tip:

• Gregory Dirick has great advice about organizing and managing your HubSpot certifications and renewals. Consider renewing and earning new certifications during the week of May 15, World Certification Week, where HubSpot will donate to charity for every certification earned.

Featured Job:

• KPBS TV channel in San Diego is hiring a Chief of Staff. I’ve noticed more and more ops jobs titled Chief of Staff, so this was interesting!

Self-Promotion of the Week:

• I talked about my documentation course on Trevor’s Van Woerden’s 344 LIVE show on LinkedIn.

  • My final speaking event in the old apartment! Note the missing Paris background, which had moved already :)

• You can now choose between April or June for the documentation course, depending on what time works best for you!

  • I have some other projects starting soon, so I am skipping May.

  • April’s cohort starts in about one week, I’ll send out the pre-work on Tuesday.

• I’m hosting a few documentation one-session workshops for April.

  • One-day documentation writing workshop, April 20, 9-11:30AM Pacific time. Would love for smaller businesses, even one-person businesses, to join this session to help me tailor a future version of the workshop!

  • One-day documentation system workshop, April 27, 9-11AM Pacific time. This workshop is more suitable for people who manage or influence the documentation for a team or across a company.

  If you enroll in a workshop and then decide to take the full course, I will discount the workshop cost from the full course cost.

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