Weekend newsletter #3
Hello! Three weeks ago I started a process and routine for publishing a weekly newsletter again. You can read a bit more about it here, and you can see version 1.0 here and version 1.1 here. In the next few weeks I’ll decide on an email subscription/membership service, feel free to recommend one! As you can see, I’m testing Substack this week.
The different pricing and paid models for subscription sites are pretty confusing to choose between.
Medium only allow you to read 3 free articles a month so it’s not exactly free for readers, though I am planning to put more book review content on there.
Substack has a free version, which looks free for users and readers.
Ghost.org does not have a free version for users to try (outside of self-hosting which I am not digging into this year), but it looks better for a higher-priced membership/subscriptions like what may happen with my RevOps book pre-order pre-release draft content, since it a flat monthly fee instead of a % of membership fees... research to be continued!
What I've been reading (or sometimes listening to):
Several people wrote about and/or tagged me in this video about writing instructions for making a peanut butter and jelly sandwich (thank you!). Here’s D’ana Guiloff’s thoughts on LinkedIn about it, too.
Read Jeff Ignacio’s excellent advice for managing priorities in RevOps - this LinkedIn post’s topic is coming up in the HubSpot RevOps bootcamp, since RevOps often is inundated with requests from all the customer-facing teams not just from one team or one leader. And RevOps is a strategic business partner, not a task-taking department, so these skills are crucial!
Also read his 30-60-90 day self-onboarding plan in his newsletter, if you’re in or starting a new role soon!
Returning To The Office Does Not Magically Improve Collaboration, Culture Or Leadership - Forbes article. And “more phone calls” is not the answer to improving those 3 topics, either! #asyncfirst
MarketingOps.com’s blog has an insightful conversation with HubSpot’s Scott Brinker, Godfather of Martech
Operations Nation posted about an interesting short video with Sabrina Castiglione, COO at Pento, who tells us about a day in the life of a COO. Her note about the CEO as the outward face of company, and the COO as inward facing leader, who not only needs to know about processes but also psychology (people).
A look at how to physically or visually organize your tasks/people/systems into processes, a LinkedIn post from Alicia Butler Pierre
And a LinkedIn article from Alicia: Calculating the cost of poor quality to prove the value of your process improvement project
Logan Lyles of Teamwork gives some insight on LinkedIn about how agencies can “wing it” up to $1 million in revenue but then definitely need an operating system for business, processes, etc.
I’ve been learning more about information architecture and its relevance to documentation and in this LinkedIn post Abby Covert reveals her findings about teaching information architecture
Should you outsource documentation? See this video and article by processdriven.co. Note that you can’t 100% outsource, someone on your team still needs to be revealing the process information to the consultant, it will still take your time!
The Tech Sisters newsletter shared this academic paper on cleaning up or preventing technical debt, which includes how it can never be 100% prevented.
A “Permissionless organization” in this Harvard Business Review article is the result of a culture of transparency, communication, and…documentation! :)
Since starting a culture of documentation is a big organizational change, this Harvard Business Review article caught my eye, about getting employee buy in for organizational.
I recently discovered the Knowledge Management Institute (and certification) and enjoyed this article explaining driving knowledge management with storytelling concepts and also the 7 components of a knowledge management strategy
Great LinkedIn post from Carissa McCall about doing a regular review of your project backlog or wishlist
I love a good prioritization matrix and Career Contessa looks at 2 types on their blog. I personally like the scoring type if you have time to set it up, since math is helpful to back up your decisions to leaders and other people who may be conflicted about what to work on in which order.
I also love the next or related step: roadmapping :) Here’s a great LinkedIn post about it from Joy Martinez.
Featured Event or Class:
Feb 21: Thanks to Sara McNamara for sharing and helping this event to help marketing people affected by layoffs
Feb. 22: Why Your Organization Needs a Business Taxonomy and Ontology from Knowledge Management Institute
Feb. 22: HubSpot Admins HUG How to Get Unstuck: Change Management for Organizations Ready to Adapt
Feb. 28: Join Brad Smith, Mike Rizzo and Natalie Furness as they provide insight into revenue strategies to drive growth in 2023.
Featured Book:
See a great list of marketing ops books recommended by Darrell Alfonso on Twitter (and don’t forget about his book!)
Organizational Tip:
If you want to be aware when someone (or an integration) is making a change in your Google Doc, Slides, Sheets, you can set up email notifications! I do this for my Google form surveys that feed into a sheet for my classes, I get an email notification whenever someone submits this form because that makes a change/edit to the sheet. I can’t find the original post a few months ago, but thanks to Kyle Jepson for making me aware of this feature (even though it is non-HubSpot tips and tricks)
Featured Job:
Featuring a job resource today instead, RevOpsCareers.com
Self-Promotion of the Week:
I’d love to see a few more people join my Feb. 21 one-session workshop for How to write a clear process anyone can follow
Thanks for reading! Please comment below with anything you'd like to see from these weekly newsletters, as this gets closer to actually being a newsletter :)