Weekend newsletter #13
The best of what I've read this week, about operations, training and education, communication, and more
Hello!
Welcome new subscribers and thank you everyone for the support of this newsletter and your helpful feedback! If any section or topic is particularly useful for you, please let me know. This week I’ve been either a bit sick, or having seasonal allergies, so I have no other deep thoughts or updates to share right now. I do want to thank you for reading! :)
Onto the resources!
What I've been reading, watching, and listening to:
Rosalyn Santa Elena talks about how we should stop talking about data when talking about RevOps
Brooklin Nash talks about processes for creating processes
Jon Bonini wrote about how Databox’s strategy of using surveys to collect quotes, writing articles from the quotes that encouraged quoted people to share, and other content strategies is now being repurposed and combined into benchmark reports.
Lindsay LaShell writes about how “free” social media does not exist to serve you as a business, you are the product
Darrell Alfonso shows about the 7 levels of marketing ops effectiveness
Mike Rizzo shares a fun poem about MOps-Apalooza
Crissy Saunders talks about what NOT to do when you first start a marketing/revenue ops leadership role
Operations Nation celebrates the partnership of two other ops communities
Mike Grinberg makes a great point about companies whose current biggest clients found them through SEO…10 years ago
Kim Scott explains the Radical Candor Get Sh*t Done Wheel
Elle Aldridge posts about building a culture that builds your employer brand
Gray MacKenzie points out that visibility into their work and watertight project management are especially important for agencies in this economy
Amber Kemmis talks about the dangers of relying on private messages for communication
Yamini Rangan discusses how the channels we have used for years to attract customers and build relationships are becoming less effective
Shadab Khan reveals how he saved his company $12000 using overcommunication, transparency, and forward momentum
Milly Tamati talks about how the future may belong to generalists
Dharmesh Shah talks about lessons from the early days of HubSpot
Sarah Jane SJ Morris tells us why they added an AI/GPT clause into the HubSpotDev Slack Community's Code of Conduct
Amy Diehl, PhD writes about a study about how asynchronous work fuels creativity and its difference between genders
David Kline shares 7 ways you may unintentionally be demotivating your team
Hà Phan makes a great point about visibility
Articles, Reports, Guides, Newsletters
First Round Review reveals The Silent Killer of Your Operating Practice: Fear
Jeff Ignacio discusses his personal expertise in the ups and downs of RevOps building the SDR function itself, including remembering that people aren’t machines
Vinita Bansal describes how to build credibility at work
More to That tells us about how the two truths of – “you are enough” and “do great work” are contradictory in nature, and our great conundrum is to somehow make them cohere.
Psychology Today writes about why you may get great ideas in the shower
Chief Martec reveals data about how marketing ops careers are good today — and likely to get much better
People Managing People talks about 8 Effective Ways To Get Employee Feedback
Matt Bradburn writes about managing underperformers
Molly Graham tells us about minimum viable processes — the new MVP?
How to Communicate a Tough Decision to Your Team from Harvard Business Review ($)
Bill Gates gave a fireside chat on education, technology, and almost everything in between at a recent education tech conference in San Diego, ASU-GSV. This is related to my new part-time job…I’ll talk more on that in future weeks!
MarketingProfs digs into the question: How Much Harder Has Email Marketing Become?
Podcasts & Webinars
There are many different definitions of instructional design. See Tim Slade’s video about what instructional designers do.
Melissa McCready joined the latest Revenue Lounge podcast from Nektar.ai
Leslie Greenwood interviewed Ravi Rajani on the People Powered Community Podcast. Also — he taught a great Pavilion class about presentations!
HubSpot’s Kevin Dunn’s Agency Unfiltered podcast interviews Samantha Anderson, CEO of Origin 63 | HubSpot Diamond Partner about her team's journey to becoming a technical consultant.
Featured Events or Classes:
April 25 - Teamwork User Group - Karleigh Fantacone from SmartBug Media
April 27 - HubSpot User Group for Women in Revenue - Scaling an Agency from $0 to $1.5 million, A Fireside Chat with Nicole Pereira, CEO at Remotish
Featured Book:
I put these 3 books on my wishlist or library requests this week:
Change Fatigue by Jenny Magic and Melissa Breker
Life in Five Senses by Gretchen Rubin
On Brand by Aliza Licht
Featured Tip:
Schedule time on your calendar or a recurring task at the end of each week to organize notes and files from the week, before they build up into an overwhelming mess! And before you forget what they relate to. This includes digital and physical items.
Featured Job:
HubSpot's Creator Partnerships team is looking for a Partnerships Manager to support the development of HubSpot Creators!
Self-Promotion of the Week:
I finished another documentation workshop - see why Matt Zelasko is now excited to dig into his documentation work!
My next 2-week documentation course starts in June
The next HubSpot RevOps bootcamp I created and co-teach starts in two weeks! This 6-week live course is free for HubSpot customers and partners.
Thanks for reading! Please comment below with anything you'd like to see from these weekly newsletters.